**Company Values**

Put People First
Focus on teaching people values rather than selling them services
Do Your Best
Be the Best Version of Yourself
Always Be Learning
*Position Overview**

The **Digital Content & Social Media Specialist** plays a key role in shaping and amplifying Enzo Design Build’s brand presence across all digital channels. This role combines **creativity, storytelling, and digital marketing skills** with a strong understanding of **content creation and social media management**.

*Key ResponsibilitiesContent Strategy & Campaign Planning**
Develop and implement digital marketing and content strategies that align with Enzo’s branding and quarterly campaigns.
Create a detailed content plan at least **4 weeks in advance**, including posts, stories, blogs, videos, and newsletters.
Collaborate with internal teams to build effective landing pages and improve the user experience.
Generate creative ideas for new campaigns, collaborations, and growth opportunities.
*Social Media & YouTube Management**
Manage all company social platforms**:Instagram, Facebook, LinkedIn, Google, Houzz, X, YouTube, TikTok**.
Plan video concepts, record content, edit videos, and maintain consistent uploads.
Produce and post:
Photos, Reels, Shorts, and Graphics
Stories and Tweets
Social media stickers and creative visuals
Schedule and manage a **consistent posting calendar** (minimum 2-4 weeks planned in advance).
Develop and manage **social media contests** and interactive campaigns.
Ensure brand consistency in tone, design, and messaging across all channels.
*Content Creation (Photo / Video Production)**
Capture high-quality **jobsite progress photos and videos**.
Record and produce **vlogs**, including:
Storyboarding
Scheduling shoots
Managing wardrobe and lighting
Coordinating with potential sponsors or collaborators
Edit visual content for multiple platforms (YouTube, Instagram, TikTok, etc.).
Suggest new visual and interactive features to boost brand engagement.
*Marketing Analytics & Reporting**
Track, measure, and report on performance metrics (engagement, growth, conversion).
Improve social media KPIs by at least **20% per week** where possible.
Evaluate performance of all digital activities and optimize campaigns based on insights.
Perform competitive research and monitor industry trends to stay ahead of market shifts.
Prepare **weekly progress reports** and **daily activity logs** for management.
*General Marketing & Brand Development**
Write clear, engaging copy that reflects Enzo’s brand voice and values.
Maintain Enzo’s online reputation and respond to engagement professionally.
Evaluate emerging marketing technologies and trends.
Generate demand and awareness for Enzo Design Build’s services through creative storytelling.
Support on-site marketing initiatives and brand partnerships.
*Required Skills & Attributes**
Proven experience managing multiple social media platforms and YouTube channels.
Strong creative eye for photo, video, and design aesthetics.
Ability to capture and edit original content.
Excellent communication, writing, and storytelling skills.
Knowledge of digital marketing tools and analytics (Google Analytics, Meta Business Suite, etc.).
Strong time management and organizational skills.
Up-to-date with the latest trends in digital marketing, social media, and content creation.
Ability to work independently and collaboratively with internal teams.
*Performance Metrics**
Consistency of publishing schedule (minimum 2-4 weeks pre-planned).
Social engagement growth (followers, likes, comments, shares).
Video and YouTube channel performance.
Lead generation and brand awareness improvements.
Creative initiative and alignment with company brand values.

Pay: $20.00-$30.00 per hour

Expected hours: 40 per week

*Benefits**:
Dental care
Extended health care
On-site parking
Vision care

Application question(s)

Who are your most favorite content coaches in the industry that you are obsessed with?
What camera or smartphone do you currently use for video and photo content?
What’s the most engaging video or reel you’ve ever created? Share the link and explain why it worked.
Which metrics do you consider most important when measuring social media performance?
Do you have experience designing graphics or using tools like Canva, Photoshop, or Illustrator?

Work Location: In person

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