Digital Marketing Specialist

Are you a digital marketer with an inquisitive and analytical mind? Kutol Products is looking for a creative and organized marketing professional to work in-house to develop, implement, and optimize our B2B digital marketing initiatives.

Kutol is a leading manufacturer of hand soaps and sanitizers at our LEED Certified facility in Sharonville, Ohio. Our company boasts a rich 100+ year history while being uniquely positioned for significant growth. This growth is happening at lightning speed and were searching for an in-house Digital Marketing Specialist to join us on the journey.

In collaboration with the Marketing Manager, this position will chart the path of Kutols digital transformation.

Job Responsibilities

Create and maximize email campaigns/journeys using marketing automation platform (HubSpot/Pardot).
Measure and report performance of campaigns including engagement and conversions.
Create and manage eCommerce content (including imagery) for third party partners.
Develop and produce well-thought-out presentations (PowerPoint) and videos.
Research and recommend technologies to evolve digital marketing toolkit.
Maintain company website utilizing WordPress; recommend enhancements and make updates.
Build and maintain social media presence.
Brainstorm new and creative digital growth strategies based on campaign results, data and trends. Consistently scan competitive landscape for input.
Drive data integration from Salesforce into the marketing automation platform so manual operations are minimized.

Requirements

What we are looking for in a TeamMate

Bachelors degree in marketing, communications, graphics or related field preferred
2+ years experience in digital marketing utilizing automation tools; B2B experience preferred
On-site position: must be willing to work onsite, not remote role
Tech-savvy: extensive understanding of Pardot/Hubspot/Marketo (or similar marketing automation platform), WordPress and Microsoft Office
Understanding of Adobe Creative Cloud, HTML, SEM Rush, Salesforce/CRM
Demonstrated experience delivering content for marketing campaigns, websites, and sales enablement tools as well as digital campaigns
Knowledgeable in all things Google (analytics, search console, ads)
Proficient in SEO/SEM and PPC (LinkedIn/Facebook ads, Google ads, retargeting)
Executional experience on the proper metrics of digital success and measurement opportunities
Understanding of the practical application of social media in B2B marketing
Excellent writing skills; extremely organized with an acute attention to detail
Highly collaborative in team environment
Naturally curious see the big picture and have ideas/take initiative to figure it out

Benefits

When you combine our shared-fate culture, 100+ years company stability, competitive base salary (depending upon experience), benefits, and potential bonus program, we believe Kutol is a great place to work!!! Check out our website at http://www.kutol.com for full details. Join us as we work together for a healthy world.

Qualifications

On-site position: must be willing to work onsite, not remote role
Tech-savvy: extensive understanding of Pardot/Hubspot/Marketo (or similar marketing automation platform), WordPress and Microsoft Office
Understanding of Adobe Creative Cloud, HTML, SEM Rush, Salesforce/CRM
Demonstrated experience delivering content for marketing campaigns, websites, and sales enablement tools as well as digital campaigns
Knowledgeable in all things Google (analytics, search console, ads)
Proficient in SEO/SEM and PPC (LinkedIn/Facebook ads, Google ads, retargeting)
Executional experience on the proper metrics of digital success and measurement opportunities
Understanding of the practical application of social media in B2B marketing
Excellent writing skills; extremely organized with an acute attention to detail
Highly collaborative in team environment
Naturally curious see the big picture and have ideas/take initiative to figure it out

Benefits

When you combine our shared-fate culture, 100+ years company stability, competitive base salary (depending upon experience), benefits, and potential bonus program, we believe Kutol is a great place to work!!!

Responsibilities

Create and maximize email campaigns/journeys using marketing automation platform (HubSpot/Pardot)
Measure and report performance of campaigns including engagement and conversions
Create and manage eCommerce content (including imagery) for third party partners
Develop and produce well-thought-out presentations (PowerPoint) and videos
Research and recommend technologies to evolve digital marketing toolkit
Maintain company website utilizing WordPress; recommend enhancements and make updates
Build and maintain social media presence
Brainstorm new and creative digital growth strategies based on campaign results, data and trends
Consistently scan competitive landscape for input
Drive data integration from Salesforce into the marketing automation platform so manual operations are minimized

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