About Us

Good Ranchers is a fast-growing direct-to-consumer company dedicated to connecting the American consumer to the American farmer. We are shaping a future of sustainable and quality driven American agriculture. Our marketing team drives bold, strategic, and innovative initiatives that elevate our brand and engage our audience across all channels.

Job Description

We are seeking a highly analytical and results-oriented Director of Marketing Insights & Analytics to join our dynamic marketing team. The ideal candidate will be a data-driven storyteller, adept at extracting actionable insights from complex marketing data to optimize our acquisition, retention, and brand strategies. This role will be crucial in understanding customer behavior, measuring campaign effectiveness, and identifying growth opportunities within the competitive e-commerce meat market.

What You’ll Do

Marketing Performance Analysis: Lead the analysis of all marketing channels (e.g., paid search, social media, email, display, SEO, affiliate marketing) to evaluate performance against KPIs such as ROI, ROAS, CAC, LTV, and conversion rates.
Customer Segmentation & LTV: Develop and refine customer segmentation models to understand different cohorts, predict lifetime value (LTV), and tailor marketing strategies accordingly.
A/B Testing & Experimentation: Design, execute, and analyze A/B tests and other experiments to optimize website performance, campaign creatives, landing pages, and user journeys.
Attribution Modeling: Implement and refine multi-touch attribution models to accurately measure the impact of various marketing touchpoints.
Market Research & Competitive Analysis: Conduct in-depth research to identify trends, opportunities, and threats within the online meat delivery space.
Dashboarding & Reporting: Develop and manage dashboards and reports to monitor KPIs, using Google Analytics and BI tools.
Reporting & Visualization: Create clear, compelling reports and dashboards, presenting insights to marketing leadership and cross-functional teams.
Forecasting & Budgeting: Assist in developing forecasts and budget recommendations based on historical and projected performance.
Data Integrity & Governance: Ensure the accuracy, consistency, and reliability of marketing data across platforms.
Strategic Recommendations: Translate complex data into actionable insights that improve marketing efficiency, acquisition, and retention.
Collaboration: Partner with marketing, product, sales, and IT teams to embed data-driven thinking across the business.

What We’re Looking For

7+ years in marketing analytics, ideally in e-commerce or DTC environments
Bachelor’s degree in Marketing, Statistics, Business, Economics, or related field (Master’s a plus)
Proficiency in SQL, Google Analytics 4, and data visualization tools (Tableau, Looker Studio, Power BI)
Deep understanding of digital marketing KPIs and metrics
Experience with attribution modeling, A/B testing, and customer segmentation
Strong communication skills, able to turn complex data into clear, actionable insights
Self-starter who thrives in a fast-paced, emerging-growth environment
Experience with Klaviyo, HubSpot, or other marketing automation tools is a plus
Bonus points for experience in food, perishable goods, or subscription commerce

Why Join Us

Be part of a mission-driven brand reshaping how America eats
Competitive salary, performance bonus, and equity opportunity
Work with a fast-moving, data-driven marketing team
Help scale a company with purpose and great taste

Ready to help shape the future of food? Apply now and let’s grow together.

Qualifications

7+ years in marketing analytics, ideally in e-commerce or DTC environments
Proficiency in SQL, Google Analytics 4, and data visualization tools (Tableau, Looker Studio, Power BI)
Deep understanding of digital marketing KPIs and metrics
Experience with attribution modeling, A/B testing, and customer segmentation
Strong communication skills, able to turn complex data into clear, actionable insights
Self-starter who thrives in a fast-paced, emerging-growth environment
Bonus points for experience in food, perishable goods, or subscription commerce

Benefits

Be part of a mission-driven brand reshaping how America eats
Competitive salary, performance bonus, and equity opportunity
Work with a fast-moving, data-driven marketing team
Help scale a company with purpose and great taste

Responsibilities

We are seeking a highly analytical and results-oriented Director of Marketing Insights & Analytics to join our dynamic marketing team
The ideal candidate will be a data-driven storyteller, adept at extracting actionable insights from complex marketing data to optimize our acquisition, retention, and brand strategies
This role will be crucial in understanding customer behavior, measuring campaign effectiveness, and identifying growth opportunities within the competitive e-commerce meat market
Marketing Performance Analysis: Lead the analysis of all marketing channels (e.g., paid search, social media, email, display, SEO, affiliate marketing) to evaluate performance against KPIs such as ROI, ROAS, CAC, LTV, and conversion rates
Customer Segmentation & LTV: Develop and refine customer segmentation models to understand different cohorts, predict lifetime value (LTV), and tailor marketing strategies accordingly
A/B Testing & Experimentation: Design, execute, and analyze A/B tests and other experiments to optimize website performance, campaign creatives, landing pages, and user journeys
Attribution Modeling: Implement and refine multi-touch attribution models to accurately measure the impact of various marketing touchpoints
Market Research & Competitive Analysis: Conduct in-depth research to identify trends, opportunities, and threats within the online meat delivery space
Dashboarding & Reporting: Develop and manage dashboards and reports to monitor KPIs, using Google Analytics and BI tools
Reporting & Visualization: Create clear, compelling reports and dashboards, presenting insights to marketing leadership and cross-functional teams
Forecasting & Budgeting: Assist in developing forecasts and budget recommendations based on historical and projected performance
Data Integrity & Governance: Ensure the accuracy, consistency, and reliability of marketing data across platforms
Strategic Recommendations: Translate complex data into actionable insights that improve marketing efficiency, acquisition, and retention
Collaboration: Partner with marketing, product, sales, and IT teams to embed data-driven thinking across the business

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Director of Marketing Insights and Analytics