Location: Northern New Jersey (Bergen County Area)

Job Summary

A well-established law firm is seeking a Marketing and Business Development Analyst to join its Marketing Department in Northern New Jersey. This role supports firm-wide growth efforts through data-driven analysis, marketing support, and business development strategy, and reports directly to the Chief Marketing and Business Development Officer.

Key Responsibilities

Conduct market research, competitive intelligence, and business opportunity analysis to support practice groups and industry teams
Develop intelligence reports on clients, prospects, and market trends to inform strategic decisions
Track and report on legal market, industry, and competitor trends
Provide data and analytics insights to support marketing and business development initiatives
Oversee CRM and experience database input, and implement systematic matter reporting from attorneys
Maintain and improve internal resources for efficient pitch and proposal creation
Assist with preparing RFPs, proposals, and presentations aligned with firm priorities
Collaborate with team members to refine pitch materials and optimize processes
Analyze pitch/proposal outcomes and identify areas for improvement
Create promotional collateral aligned with brand and strategic goals
Lead high-quality submissions for legal rankings and awards, including coordination with PR agencies
Partner with attorneys and practice leaders to support business development efforts
Proactively identify new business opportunities using research and data insights
Leverage CRM tools to manage outreach and engagement
Provide team coverage during peak periods or absences to ensure continuity

Must-Have Qualifications

Bachelor’s degree
3–5 years of experience in marketing, business development, or research/analytics
Strong administrative, organizational, and interpersonal skills
Excellent professional writing, proofreading, and editing skills
Ability to work independently and collaboratively
Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

Preferred Qualifications & Soft Skills

Prior experience in a professional services setting (e.g., law, consulting, accounting)
Familiarity with CRM and research tools (e.g., Nexl, Foundations, Bloomberg Law, Dun & Bradstreet)
Strong attention to detail and commitment to quality
Ability to synthesize complex data into actionable insights
Creative approach to marketing and business development strategy
Willingness to travel occasionally between offices
Flexible, solutions-focused mindset and team-oriented attitude

Compensation & Benefits

Salary Range: $75k+ annually
Competitive starting salary commensurate with experience
Comprehensive benefits package including medical, dental, vision, PTO, retirement contributions, and more

Qualifications

Bachelor’s degree
3–5 years of experience in marketing, business development, or research/analytics
Strong administrative, organizational, and interpersonal skills
Excellent professional writing, proofreading, and editing skills
Ability to work independently and collaboratively
Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

Benefits

Compensation & Benefits
Salary Range: $75k+ annually
Competitive starting salary commensurate with experience
Comprehensive benefits package including medical, dental, vision, PTO, retirement contributions, and more

Responsibilities

This role supports firm-wide growth efforts through data-driven analysis, marketing support, and business development strategy, and reports directly to the Chief Marketing and Business Development Officer
Conduct market research, competitive intelligence, and business opportunity analysis to support practice groups and industry teams
Develop intelligence reports on clients, prospects, and market trends to inform strategic decisions
Track and report on legal market, industry, and competitor trends
Provide data and analytics insights to support marketing and business development initiatives
Oversee CRM and experience database input, and implement systematic matter reporting from attorneys
Maintain and improve internal resources for efficient pitch and proposal creation
Assist with preparing RFPs, proposals, and presentations aligned with firm priorities
Collaborate with team members to refine pitch materials and optimize processes
Analyze pitch/proposal outcomes and identify areas for improvement
Create promotional collateral aligned with brand and strategic goals
Lead high-quality submissions for legal rankings and awards, including coordination with PR agencies
Partner with attorneys and practice leaders to support business development efforts
Proactively identify new business opportunities using research and data insights
Leverage CRM tools to manage outreach and engagement
Provide team coverage during peak periods or absences to ensure continuity

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Marketing & Business Development Analyst in Bergen County, NJ