Truthfulness | Fairness | Value | Loyalty

As one of Canada's largest insurance providers, Western has more than 220 locations across Canada. With over 2,100 team members, our actions are anchored in our Guiding Principles, Truthfulness, Fairness, Value, and Loyalty. We take care to deliver the right insurance solution every time so our customers can live confidently.

Senior SEO Specialist (UX)

In this role as a Senior SEO Specialist within UX Design you will leverage your experience to create, optimize, and manage all of Western’s online websites. You will be responsible for optimizing our online presence, ensuring top rankings on search engines, and driving significant traffic and lead generation. You will be hands-on, strategically setting up new pages, analyzing rankings, and ensuring our brand stays in the top 3 search results.

Here Is What a Typical Day Looks Like

Developing strategies and tactics to increase Western’s organic and search engine outcomes, analyzing daily performance metrics and trends across SEO, User Experience, Consumer Behaviors, Growth and Sales results
Delivering strategies and techniques to grow user experience effectiveness through analysis of data from user satisfaction reports, surveys, complaints, etc.
Modelling, leading and communicating the Guiding Principles as the foundation and principal element of Western’s culture

The value you bring

5+ years proven experience managing websites, ranking strategies, and SEO optimization.
Ability to evaluate website performance and drive measurable traffic increases
You have hands on experience that focuses on optimizing websites to enhance user experience, engagement, and conversions
Experience in web design with a focus on maintaining top search rankings in competitive industries.
Familiarity with AI-driven search trends and how AI can be leveraged to improve rankings and lead generation.
Previous work experience where they were responsible for ranking a company’s website
Hands-on experience using SEO and website performance tools, including SEMRush, Lucky Orange, Google Analytics, LUMAR, and Google Indexing

Hours: Full Time, Permanent - 37.5 hours / week

Location: Remote (AB)

Salary Range: 80,000 – 93,000

Requisition #: 81852

What if I don’t meet every requirement?

If you’re excited about the role but your experience doesn’t check every box – we still encourage you to apply. You may be the right person for this role – or we might have another that suits you even better!

At Western, we are dedicated to building a diverse, inclusive, and authentic workplace in the communities we work and live in If you have questions or require accommodation, please reach out to us.

Health and Wellness

We take pride in providing programs that add value to our people’s lives – after all, they are our greatest asset. Eligible employees receive a competitive compensation package consisting of 3 weeks’ vacation, 14 wellness days, company matching investment and savings programs, and 100% employer-paid group benefits, including a health care spending account.

For over 20 years, supporting our local communities has been a part of everything we do – it’s engrained in our culture though the Western Financial Group Communities Foundation.

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Senior SEO Specialist (UX)