SEO Specialist job at Comfrt. United States.

About Us

Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.

Role Overview

The SEO Specialist will be responsible for optimizing Comfrt’s SEO & GEO strategy to help scale growth and brand awareness. This role will own and execute strategy to drive organic growth across traditional search engines and emerging AI-powered discovery platforms. The SEO Specialist will own SEO Strategy while expanding our presence through AEO & GEO ensuring that our brand, products and content are discoverable across Google Search, AI search results, voice assistants and generative platforms. This role will work closely with the marketing, growth, tech & product teams to align on current & upcoming campaigns, promotions & product - aligning with the overall brand strategy.

Key Responsibilities

SEO Strategy & Execution

Own and execute SEO strategy across technical SEO, on-page optimization, and content
Conduct keyword research for category pages, collections, PDPs, and editorial content
Optimize metadata, headings, internal linking, and content architecture
Partner with Merchandising and Content teams to align SEO strategy with seasonal priorities and product launches
Monitor and improve site health (crawlability, indexing, site speed, schema, redirects)
Support SEO requirements for site updates, migrations, and new feature launches
Own manual node creation for SEO-driven category and landing pages

AEO (Answer Engine Optimization)

Optimize content to surface in featured snippets, “People Also Ask,” and voice search results
Structure content to clearly answer high-intent customer questions related to products, fit, materials, care, and use cases
Implement and maintain structured data (FAQ, Product, How-To, Review schema) to improve answer visibility
Collaborate with Content and CX teams to translate common customer questions into search-optimized answers
Collaborate with Ecommerce and Merchandising teams to test and optimize on-site & app search keywords, results and agentic findings

GEO (Generative Engine Optimization)

Optimize site content and brand signals to improve visibility within AI-powered and generative search experiences
Ensure product, category, and brand content is structured for accurate AI interpretation and citation
Support entity optimization (brand, product attributes, materials, sustainability claims, etc.)
Monitor how generative platforms reference, summarize, and surface brand content
Partner with internal teams to develop content that supports AI discovery while maintaining brand voice and accuracy

Measurement & Reporting

Track performance across SEO, AEO, and GEO using tools like Google Search Console, Google Analytics, Ahrefs/SEMrush, and internal dashboards
Analyze rankings, traffic, engagement, and conversion data to identify opportunities
Provide regular reporting, insights, and strategic recommendations to stakeholders

Required Qualifications

Bachelor's degree in Marketing, Communications, or related field
2-3 years of experience in Ecommerce, D2C & multi-channel growth
Strong understanding of SEO, GEO & AI-powered success
Strong writing and editing skills with excellent attention to detail
Proactive mindset with ability to work ahead of schedule

Desired Skills & Attributes

Strong understanding of Ecommerce SEO fundamentals, including category page and PDP optimization
Ability to think beyond traditional SEO and adapt strategies for AEO (featured snippets, FAQs, voice search) and GEO (AI-powered discovery)
Experience structuring content to clearly answer customer questions and search intent
Data-driven mindset with the ability to analyze performance and turn insights into action
Comfortable working with large product catalogs and seasonal merchandising cycles
Familiarity with structured data, schema markup, and content hierarchy best practices
Strong collaboration skills across Ecommerce, Content, Merchandising, and Tech teams
Clear communicator who can translate technical SEO concepts to non-technical stakeholders
Proactive, curious, and eager to stay ahead of search and AI platform trends
Detail-oriented while maintaining a strong sense of prioritization and impact
Ability to manage multiple initiatives and deadlines in a fast-paced ecommerce environment
Passion for apparel, fashion, or consumer brands is a plus !

Platform Experience

GA4, Google Search Console, Screaming Frog, SEO Gets
Tinuiti, VWO Copilot, Sitebulb, Intelligems, Hotjar, Ahrefs/SEMrush
Looker, Google Tag Manager, Mixpanel, PowerBI
Shopify, Asana, ClickUp, Slack, Headless CMS

Why Join Comfrt?

Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
Work in a supportive, creative environment where your ideas and growth are valued.
Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

This role is open to remote candidates in multiple U.S. states. The salary range for this position is $70,000–$90,000 annually. Actual compensation will be determined based on factors such as years of experience, skills, certifications, and geographic location.

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SEO Specialist at Comfrt United States

Manager Sales & Marketing