The Principal Marketing (Digital Marketing) role owns the Xome digital acquisition and optimization strategy. This role drives traffic, engagement, and conversions across paid and owned channels through hands-on execution, analytics, and continuous testing.

About the role

Own and execute digital marketing strategy across SEM, SEO, paid social, display, and CRO
Lead site and app analytics, translating performance data into clear business insights
Drive conversion rate optimization through A/B and multivariate testing
Create, optimize, and scale paid search and paid social campaigns
Build and maintain performance dashboards and reporting
Forecast performance trends, manage budgets, and report spend to finance
Partner cross-functionally with product, engineering, creative, analytics, and legal
Manage agencies and ensure best-practice execution across platforms

About you

Minimum Qualifications

4+ years of hands-on digital marketing experience in a data-driven environment
Proven ownership of digital programs from strategy through execution and reporting
Deep experience with paid media, CRO, and analytics
Strong testing mindset and comfort working with large data sets
Experience managing budgets and agencies
Ability to communicate insights clearly to senior stakeholders
Experience with tools like Google Analytics, Looker Studio, Tableau, Power BI, SEMRush and a burning desire to leverage cutting edge AI tools and platforms as new marketing strategies burst onto the scene!

Preferred Qualifications

Google Ads, Microsoft Advertising, or paid social certifications
Experience in real estate, financial services, or eCommerce
Ability to tie marketing performance to revenue and customer LTV

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

We are Xome, a subsidiary of Rocket, and a leading innovator in the real estate industry, committed to transforming the way people buy and sell homes. Our company headquarters is in Lewisville, Texas. We leverage cutting-edge technology to streamline the real estate process, making it more transparent, efficient, and user-friendly. Our platform connects buyers and sellers directly, offering comprehensive property data, seamless real estate auction transaction capabilities, and expert support to ensure a smooth experience from start to finish. Now, you might be wondering; how exactly do you pronounce Xome? Simple. ZOM (like home, if it started with a z)!

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com.

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $62,250.00-$138,000.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

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Principal Marketing