SEO Specialist job at ServiceMaster Restore. Sandy Springs, GA. Description

Ready to be part of a dynamic and growing company?

ServiceMaster Restore is looking for talented people to join our team! Come join SMB where we promote from within.

SEO Specialist

We are currently looking for a SEO Specialist to join our marketing team. In this role you will be responsible for assisting franchisees in developing and implementing effective SEO strategies for website content, conducting keyword research, and analyzing website performance.

What You'll Do

Work with multiple franchisees to understand their business goals, target audiences, and local market dynamics
Provide guidance and support to franchisees in implementing SEO best practices on their websites
Conduct thorough keyword research and analyze results to identify relevant and high-performing keywords for our industry and target audience.
Analyze keyword competitiveness and trends to optimize content for search engines.
Implement and maintains SEO best practices for URL structure, redirects, and canonical tags
Write and design pages optimized for SEO, staying true to branding standards
Execute, track, report, and analyze website analytics and SEO initiatives and campaigns
Work with content and marketing teams to drive content creation with SEO
Adjust strategies accordingly to maintain a competitive edge in the digital landscape
Stay abreast of industry trends, search engine algorithm updates, and emerging technologies

What You Bring

Understanding of major search engine algorithms (e.g., Google, Bing) and how they impact search rankings.
In-depth knowledge of on-page and off-page SEO best practices.
Ability to identify high-value, relevant keywords for different target audiences.
Knowledge of technical SEO aspects, including site speed optimization and mobile optimization.
Team player who enjoys collaborating and working with others on a high functioning team
Must possess a positive attitude with the ability to build good relationships across the organization and with external partners
Ability to influence and effectively interface with others across all levels of an organization
Sense of urgency, with the ability to meet goals and deadlines
Strong written and verbal communication skills
Strong organizational and prioritization skills with the ability to multitask
Ability to work in a fast-paced environment in which requirements and priorities change
Able to persevere in overcoming obstacles or setbacks, by taking swift and efficient action
Must be results oriented, a self-starter, and have strong initiative
Selflessness and willingness to make a positive impact every day
Values diversity and inclusion
A growth mindset and a desire to make things better
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
1 – 3 years of experience as a SEO specialist.

Work Location

This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County

About ServiceMaster Restore

With approximately 2,000 franchised and licensed locations around the world, ServiceMaster Restore and ServiceMaster Recovery Management (SRM) serve customers through a global network of franchises available 24/7/365 to provide residential and commercial restoration services resulting from damage caused by water, fire, smoke or mold. SRM is the large-scale commercial catastrophic disaster restoration unit of ServiceMaster Restore. ServiceMaster Restore is a business unit of Atlanta-based ServiceMaster Brands, a leading franchise provider of needs-based residential and commercial services. More information can be found atservicemasterrestore.comandsrmcat.com.

About ServiceMaster Brands

ServiceMaster Brands is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore, ServiceMaster Clean, Merry Maids, TWO MEN AND A TRUCK, ServiceMaster BioClean, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More Heroic . From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

Qualifications

Understanding of major search engine algorithms (e.g., Google, Bing) and how they impact search rankings
In-depth knowledge of on-page and off-page SEO best practices
Ability to identify high-value, relevant keywords for different target audiences
Knowledge of technical SEO aspects, including site speed optimization and mobile optimization
Team player who enjoys collaborating and working with others on a high functioning team
Must possess a positive attitude with the ability to build good relationships across the organization and with external partners
Ability to influence and effectively interface with others across all levels of an organization
Sense of urgency, with the ability to meet goals and deadlines
Strong written and verbal communication skills
Strong organizational and prioritization skills with the ability to multitask
Ability to work in a fast-paced environment in which requirements and priorities change
Able to persevere in overcoming obstacles or setbacks, by taking swift and efficient action
Must be results oriented, a self-starter, and have strong initiative
Selflessness and willingness to make a positive impact every day
Values diversity and inclusion
A growth mindset and a desire to make things better
1 – 3 years of experience as a SEO specialist

Responsibilities

In this role you will be responsible for assisting franchisees in developing and implementing effective SEO strategies for website content, conducting keyword research, and analyzing website performance
Work with multiple franchisees to understand their business goals, target audiences, and local market dynamics
Provide guidance and support to franchisees in implementing SEO best practices on their websites
Conduct thorough keyword research and analyze results to identify relevant and high-performing keywords for our industry and target audience
Analyze keyword competitiveness and trends to optimize content for search engines
Implement and maintains SEO best practices for URL structure, redirects, and canonical tags
Write and design pages optimized for SEO, staying true to branding standards
Execute, track, report, and analyze website analytics and SEO initiatives and campaigns
Work with content and marketing teams to drive content creation with SEO
Adjust strategies accordingly to maintain a competitive edge in the digital landscape
Stay abreast of industry trends, search engine algorithm updates, and emerging technologies

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SEO Specialist at ServiceMaster Restore Sandy Springs, GA