Compensation & Work Location	Pay: $100,000 per year + Performance-based bonus
Location	Duluth, Georgia
Work Schedule	This is a hybrid role requiring 4 days per week in the office in Duluth, GA.
Travel	10-15% travel required within USA and 1-2 times/year to India

Job Summary

Kitchen365 is a marketing and software agency specializing in Kitchen & Bath industry. We are seeking a highly motivated, highly analytical, hands-on Lead Performance Marketing Manager with 5+ years of proven marketing experience to drive our diverse marketing initiatives. This pivotal role will work as a direct report of the Chief Marketing Officer and be responsible for executing across the full spectrum of marketing activities, from digital campaigns to print media, trade shows, and helping our agency clients grow their traffic, engagement, revenue and sales.

If you're ready to roll up your sleeves, contribute directly to our growth, and elevate our brand in the home renovation industry, this is the challenging and rewarding opportunity for you.

Key Responsibilities

Digital Marketing Execution:Agency management, work with Kitchen & Bath clients in B2C and B2B segments managing clients’ marketing budgets and deliver results.
Strategize, manage, and optimize Pay-Per-Click (PPC) campaigns on Google and Bing to drive qualified leads and maximize ROI.
Develop and execute email marketing and SMS marketing campaigns for lead nurturing, customer engagement, and promotions.
Assist in the creation and optimization of video content for various marketing channels (website, social media, ads).
Implement and manage SEO strategies, including keyword research, on-page optimization, and technical SEO best practices, to improve organic search rankings and traffic.
Research, write, and publish engaging blog posts that attract and educate target audience.

Brand & Reputation Management

Develop and implement strategies to actively solicit and build positive customer reviews across relevant platforms.
Play an active role in branding initiatives and collaborate closely with our internal design team to ensure consistent brand messaging and elevate clients' positions in the home renovation industry.

Print & Offline Marketing

Lead the design and production of print media, including our comprehensive product catalog, coordinating with designers and printers.
Coordinate logistics and represent Kitchen365 at industry trade shows, engaging with potential customers and partners.

Professional Network Development (B2B)

Actively build and nurture relationships with Interior Designers and Professional General Contractors, identifying opportunities for partnerships.

Analytics & Reporting

Track, analyze, and report on marketing campaign performance, identifying trends and opportunities for optimization.
Provide data-driven insights to inform future marketing strategies.
Proven expertise in managing budgets and delivering results.
Strong expertise in tracking, AB testing and optimizing full marketing funnel.

Cross-Functional Collaboration

Work closely with the Design, Sales, Freelancers and Customer Service teams to ensure seamless customer experiences and integrated marketing efforts.

" Roll-Up-Your-Sleeves" Mentality

Be prepared to be hands-on in all aspects of marketing, from content creation to campaign setup and analysis.

Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field.

5+ years of proven, hands-on marketing experience, preferably within an e-commerce or direct-to-consumer (DTC) environment.
Demonstrated leadership and supervisory experience managing teams across countries.
Demonstrated agency experience in managing clients and growing revenues.
Must have: Demonstrated experience in managing PPC campaigns (Google Ads, Meta Ads).
Solid understanding of SEO, AEO principles and best practices.
Experience with content creation, including writing for blogs and social media.
Comfortable with professional networking and building relationships with industry professionals.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent written and verbal communication skills.
A proactive, self-starter mentality with a strong desire to learn and grow.
Genuine interest in the home renovation, interior design, or cabinetry industry.

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Lead Performance Marketing Manager

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Lead Performance Marketing Manager