Position Overview

We’re looking for a hands‐on leader to own the end‑to‑end email program for Sam’s Club—from strategy through execution. You will translate business priorities into high impact member emails by designing expressive, clickable hero/banner systems, scaling personalization across lifecycle journeys, and partnering with cross-functional teams and technical vendors to build, ship, and optimize campaigns.

Key Responsibilities

Audit the entire email program—from strategy and creative systems (including the primary hero/banner) to templates, personalization, triggered journeys, QA, and deliverability—while establishing a 12‑month growth roadmap with quarterly targets.
Define a clear message architecture that turns business objectives into compelling subject lines, preheaders, and modular content hierarchies.
Enhance creative execution by refreshing the hero/banner system (responsive, dark‑mode friendly, accessible), establishing a test & learn cadence, and implementing pre‑send QA checklists.
Operationalize dynamic personalization and build or enhance triggered journeys (e.g., welcome, cart abandon, post‑purchase) using ESP templating and data feeds.
Deliver predictable growth by meeting revenue targets, optimizing key KPIs (CTOR, conversion, deliverability), publishing actionable dashboards, and ensuring compliance with regulations.
Lead and mentor a high‑performing team, collaborate with cross‑functional partners, and work with vendors to ensure on‑time, on‑budget, and high‑quality delivery.

Required Qualifications

10+ years in email and owned channels with proven end‑to‑end program management.
Bachelor’s degree in Business, Behavioral Science, or a related field with 3 years of digital media experience, or 6 years of digital media experience.
Proven ability to transform business objectives into high‑impact emails—from crafting compelling subject lines and banners to delivering scannable content and crisp CTAs.
Technical proficiency in HTML/CSS/MJML and templating languages (e.g., Liquid/Handlebars) for dynamic personalization.
Strong understanding of email deliverability, journey logic, and performance measurement using relevant KPIs.
Excellent leadership skills with experience mentoring teams and aligning senior stakeholders.

Preferred Qualifications

Experience managing digital media vendors, including contract negotiation and online display advertising.
Supervisory experience and a Master’s in Business Administration.

Benefits & Perks

Compensation: Annual salary range of $90,000.00 - $180,000.00, plus performance‑based bonuses and Regional Pay Zone adjustments.
Health Benefits: Medical, vision, and dental coverage.
Financial Benefits: 401(k), stock purchase options, and company‑paid life insurance.
Paid Time Off: PTO, parental leave, family care leave, bereavement, jury duty, and voting leave, with accruals meeting or exceeding legal requirements.
Other Benefits: Short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and the Live Better U education benefit program with tuition, books, and fees fully covered by Walmart.

Primary Location: 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America.

Walmart and its subsidiaries maintain a drug‑free workplace with a zero‑tolerance policy for illegal drugs and alcohol.

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Senior Manager Marketing, Online Marketing