Harbour Hotels is recruiting a Digital Marketing Manager to

be part of our dynamic head office marketing team. We are offering a full-time

position, based in our bright, open-plan office in Christchurch,

Dorset.

We are looking for someone with experience leading a multi-disciplined

team and good knowledge and experience of performance marketing, ideally for a B2C brand.

What you’ll get up to

Working

with the Head of Marketing develop and execute a comprehensive digital

marketing strategy to drive direct bookings, revenue, and brand awareness

across all digital channels.

Leading

the digital marketing team through campaigns and day-to-day marketing

activities, including

Website

content management

Paid

social advertising

Paid

search

Email

marketing and CRM

Organic

social media

Managing

Paid Media campaigns (PPC/SEM - Google Ads, Paid Social) to maximise ROAS and

drive qualified traffic.

Overseeing

SEO strategy to improve organic search rankings, website traffic, and

visibility for key search terms.

Working

with top photographers, videographers and a design team to create visually

exciting digital content.

Managing

the brand's presence, content, and engagement strategy across key social

media platforms (Instagram, Facebook, TikTok).

Planning

and supporting the senior digital marketing executive in executing email

marketing and customer relationship management (CRM) strategies for guest

acquisition, pre-stay communication and post-stay loyalty.

Using

tools like Google Analytics (GA4) to track, analyse, and report on key

performance indicators (KPIs) like website traffic, conversion rates and

overall campaign ROAS

Staying

up to date with emerging digital tools and platforms, digital marketing

trends, new technologies, and sharing insights with the rest of the team.

Who you are

You

have 5+ years’ experience working on digital marketing campaigns for a B2C

brand – a background in hospitality or travel and tourism marketing is a

plus.

You

have expertise in core digital marketing platforms (Google Ads, Meta Ads

Manager, GA4, Email/CRM platforms like Salesforce Marketing Cloud/Data

Cloud and CMS platforms such as Umbraco).

You

have strong analytical skills, commercial acumen, and a creative approach

to consumer engagement.

You

have excellent project management, communication, and stakeholder

management abilities.

You may

have already gained experience leading a small team and are looking to

develop your career.

Who are we?

Harbour Hotels is a growing, award-winning lifestyle hospitality brand

in the south of England. We’re bold, youthful and exuberant and we’re not

afraid to try new things and swim against the tide – and our marketing

campaigns reflect this.

Our portfolio spans sensational coastal, country and city locations with

a variety of exciting restaurant concepts and our HarSPA brand.

Compensation: Competitive salary

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Digital Marketing Manager