Job Summary

We are seeking a motivated and experienced Marketing & Outreach Specialist to lead marketing and referral development efforts for two healthcare-focused organizations:

An outpatient addiction recovery clinic and affiliated sober living residence
A provider services company supplying physicians and nurse practitioners to nursing home facilities

This role is responsible for developing and executing marketing strategies that increase brand awareness, strengthen referral relationships, and support organizational growth—while maintaining professionalism, ethics, and strict healthcare compliance.

Key Responsibilities

Marketing Strategy & Brand Management

Develop and execute marketing plans for both healthcare organizations
Maintain consistent branding, messaging, and tone across all platforms
Collaborate with leadership to align marketing initiatives with business goals

Digital Marketing

Manage and update company websites (content, SEO, messaging, calls to action)
Create, schedule, and monitor social media content across appropriate platforms
Track analytics, engagement, and lead generation metrics
Manage email campaigns and newsletters as needed

Outreach & Referral Development

Build and maintain relationships with referral sources, including healthcare providers, case managers, facilities, and community partners
Coordinate outreach to treatment providers, sober living partners, nursing homes, and healthcare organizations
Represent the organizations at networking events, conferences, and community outreach activities

Content Creation

Create professional marketing materials (brochures, flyers, presentations, and digital content)
Assist with blog content, announcements, and educational materials
Ensure all messaging is ethical, accurate, and compliant with healthcare standards

Compliance & Professional Standards

Ensure marketing efforts comply with HIPAA and healthcare advertising regulations
Maintain sensitivity and discretion when marketing addiction recovery services
Protect patient privacy and uphold organizational reputation at all times

Qualifications

Required

Proven marketing experience (healthcare, behavioral health, or addiction treatment preferred)
Strong written and verbal communication skills
Experience with digital marketing, social media, and website content management
Ability to manage multiple brands and priorities simultaneously
Highly organized, self-motivated, and detail-oriented

Preferred

Experience marketing addiction treatment or recovery services
Knowledge of healthcare referral networks, sober living programs, or long-term care facilities
Familiarity with HIPAA compliance and healthcare marketing regulations
Graphic design or content creation experience

Compensation & Benefits

Salary: $60,000–$75,000 annually, based on experience
Opportunities for growth as both organizations expand
Mission-driven work with meaningful impact in healthcare and recovery services

Pay: $60,000.00 - $75,000.00 per year

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: In person

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Marketing & Outreach Specialist (Healthcare)