Senior Manager, SEO & CRO Marketing – FIFA World Cup 26

Senior Manager, SEO & CRO Marketing – FIFA World Cup 26Apply locations NY-New York - Park Ave South time type Full time posted on Posted Yesterday job requisition id JR24881

Who We Are

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Role Overview

As theSr. Marketing Manager, SEO & CRO , you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey forFIFA World Cup 26 Official Hospitalitycustomers. This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics.

Key Responsibilities

Develop and implement anSEO strategyto increase the visibility of FIFA World Cup 26 Official Hospitality offerings across search engines.Conductkeyword researchto identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26.Optimizemeta tags, headers, structured data, and internal linkingto improve search rankings and click-through rates.Performtechnical SEO audits , addressing site speed, mobile usability, crawlability, and indexability.Enhancecontent discoverability , ensuring landing pages and blog content align with FIFA World Cup 26 brand messaging and search trends.Improvebacklink profilethrough digital PR, partnerships, and content outreach initiatives.Analyze user behavior andconversion funnelsto identify drop-off points and opportunities for optimization.ConductA/B and multivariate testingto refine landing pages, CTA placements, pricing display, and checkout processes.Useheatmaps, session recordings, and customer journey analysisto improve e-commerce UX/UI.Collaborateclosely with internal teamsincludingMarketing, Product, Data Science, and Commercial Strategyto ensure a cohesive approach to SEO, CRO, and e-commerce performance.Track and report onorganic traffic, keyword rankings, domain authority, conversion rates, and e-commerce revenueusing Google Analytics, Google Search Console, and other SEO/CRO tools.Providedata-driven insightsand strategic recommendations to stakeholders.Stay informed onFIFA World Cup 26 search trends , hospitality industry insights, and the evolving SERP landscape, including advancements like AI Overviews and algorithm updates.Qualifications & Skills:

5+ years of experienceinSEO, CRO, and e-commerceoptimization, preferably in the sports, travel, or hospitality sector.Proven track record ofincreasing organic trafficandimproving e-commerce conversion rates .Strong understanding ofGoogle’s algorithm updates, SEO tools (Ahrefs, SEMrush), and CRO tools (Optimizely, Hotjar) .Experience withenterprise-level e-commerce platforms , preferably Shopify, Magento, or a custom CMS.Knowledge ofinternational SEO strategiesand multi-language website optimization.Ability to work withGA4 and data visualization toolsto analyze user behavior.Strong project management and stakeholder communication skills.Passion forsports, major global events, and digital marketing trends.#LI-MG1

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:$97,500 annually

Hiring Range Maximum:$130,000 annually#J-18808-Ljbffr

Qualifications

5+ years of experienceinSEO, CRO, and e-commerceoptimization, preferably in the sports, travel, or hospitality sector
Proven track record ofincreasing organic trafficandimproving e-commerce conversion rates .Strong understanding ofGoogle’s algorithm updates, SEO tools (Ahrefs, SEMrush), and CRO tools (Optimizely, Hotjar) .Experience withenterprise-level e-commerce platforms , preferably Shopify, Magento, or a custom CMS
Knowledge ofinternational SEO strategiesand multi-language website optimization
Ability to work withGA4 and data visualization toolsto analyze user behavior
Strong project management and stakeholder communication skills

Benefits

The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings
Hiring Range Minimum:$97,500 annually
Hiring Range Maximum:$130,000 annually#J-18808-Ljbffr

Responsibilities

Marketing Manager, SEO & CRO , you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey forFIFA World Cup 26 Official Hospitalitycustomers
This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics
Develop and implement anSEO strategyto increase the visibility of FIFA World Cup 26 Official Hospitality offerings across search engines
Conductkeyword researchto identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26.Optimizemeta tags, headers, structured data, and internal linkingto improve search rankings and click-through rates
Performtechnical SEO audits , addressing site speed, mobile usability, crawlability, and indexability
Enhancecontent discoverability , ensuring landing pages and blog content align with FIFA World Cup 26 brand messaging and search trends
Improvebacklink profilethrough digital PR, partnerships, and content outreach initiatives
Analyze user behavior andconversion funnelsto identify drop-off points and opportunities for optimization.ConductA/B and multivariate testingto refine landing pages, CTA placements, pricing display, and checkout processes.Useheatmaps, session recordings, and customer journey analysisto improve e-commerce UX/UI.Collaborateclosely with internal teamsincludingMarketing, Product, Data Science, and Commercial Strategyto ensure a cohesive approach to SEO, CRO, and e-commerce performance
Track and report onorganic traffic, keyword rankings, domain authority, conversion rates, and e-commerce revenueusing Google Analytics, Google Search Console, and other SEO/CRO tools.Providedata-driven insightsand strategic recommendations to stakeholders
Stay informed onFIFA World Cup 26 search trends , hospitality industry insights, and the evolving SERP landscape, including advancements like AI Overviews and algorithm updates

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Senior Manager, SEO & CRO Marketing – FIFA World Cup 26™ (New York)

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