Job Description: Head of Marketing and Content

Position: Head of Marketing and Content

Location: Rodman’s DC (5100 Wisconsin Ave NW)

Reports To: Nolan Rodman, President

Employment Type: Full-Time

Expected Hours: 40 hours per week (subject to change based on business needs; increased hours may be required during key sales periods and campaigns)

Position Overview

Rodman’s is seeking a creative, strategic, and results-driven professional to serve as Head of Marketing and Content Development. This individual will be responsible for leading all facets of our marketing efforts—including digital content, in-store promotions, email campaigns, social media, and pharmacy marketing.

This role will serve as the creative director of brand storytelling. The ideal candidate will have experience in marketing strategy, e-commerce or digital platforms, content creation, and team/project management. This person must be able to generate compelling marketing content, optimize customer engagement, and drive store and brand visibility—both online and offline.

Key Responsibilities

Marketing Strategy & Execution

Develop and execute comprehensive marketing plans for Rodman’s—including food, alcohol, pharmacy, and housewares departments
Manage multi-channel marketing efforts: email campaigns, social media content, print ads, and in-store signage
Coordinate targeted marketing for the pharmacy, including flu clinics, vaccinations, prescription services, and other healthcare offerings
Track effectiveness of marketing campaigns and adjust strategies based on analytics and ROI

Brand & Content Development

Ensure brand consistency across all channels
Write and manage marketing copy for web, print, social, and promotional materials
Collaborate with store managers and department heads to highlight promotions, events, and product features
Maintain a seasonal marketing calendar across departments

Operational & Cross-Department Collaboration

Work with vendors and internal buyers to promote seasonal products and weekly deals
Support special events, community outreach, or partnership programs when relevant
Develop templates and guidelines for marketing SOPs, ensuring long-term consistency and clarity
Create workflows to allow marketing efforts to scale across stores and departments

Qualifications & Skills

3+ years of experience in marketing, digital strategy, or web development
Proven ability to manage complex projects with multiple stakeholders
Strong writing, design sensibility, and communication skills
Understanding of retail environments and customer behavior is a major plus
Experience with Google Analytics, SEO, and performance marketing a plus
Highly organized, deadline-driven, and detail-oriented
Proficient in social media marketing

Compensation & Benefits

Pay Range: $60,000 – $70,000 per year

Benefits

401(k) with employer matching
Health insurance
Paid time off (vacation and holiday)
Employee discount
Flexible work environment (with partial in-person requirements)

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits

401(k)
401(k) matching
Health insurance
Paid time off

Schedule

8 hour shift
Day shift
Monday to Friday

Work Location: Hybrid remote in Silver Spring, MD 20906

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