Marketing Manager

Job Description: Head of Marketing and Content

Position: Head of Marketing and Content

Location: Rodman’s DC (5100 Wisconsin Ave NW)

Reports To: Nolan Rodman, President

Employment Type: Full-Time

Expected Hours: 40 hours per week (subject to change based on business needs; increased hours may be required during key sales periods and campaigns)

Position Overview

Rodman’s is seeking a creative, strategic, and results-driven professional to serve as Head of Marketing and Content Development. This individual will be responsible for leading all facets of our marketing efforts—including digital content, in-store promotions, email campaigns, social media, and pharmacy marketing.

This role will serve as the creative director of brand storytelling. The ideal candidate will have experience in marketing strategy, e-commerce or digital platforms, content creation, and team/project management. This person must be able to generate compelling marketing content, optimize customer engagement, and drive store and brand visibility—both online and offline.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute comprehensive marketing plans for Rodman’s—including food, alcohol, pharmacy, and housewares departments
• Manage multi-channel marketing efforts: email campaigns, social media content, print ads, and in-store signage
• Coordinate targeted marketing for the pharmacy, including flu clinics, vaccinations, prescription services, and other healthcare offerings
• Track effectiveness of marketing campaigns and adjust strategies based on analytics and ROI

Brand & Content Development

• Ensure brand consistency across all channels
• Write and manage marketing copy for web, print, social, and promotional materials
• Collaborate with store managers and department heads to highlight promotions, events, and product features
• Maintain a seasonal marketing calendar across departments

Operational & Cross-Department Collaboration

• Work with vendors and internal buyers to promote seasonal products and weekly deals
• Support special events, community outreach, or partnership programs when relevant
• Develop templates and guidelines for marketing SOPs, ensuring long-term consistency and clarity
• Create workflows to allow marketing efforts to scale across stores and departments

Qualifications & Skills

• 3+ years of experience in marketing, digital strategy, or web development
• Proven ability to manage complex projects with multiple stakeholders
• Strong writing, design sensibility, and communication skills
• Understanding of retail environments and customer behavior is a major plus
• Experience with Google Analytics, SEO, and performance marketing a plus
• Highly organized, deadline-driven, and detail-oriented
• Proficient in social media marketing

Compensation & Benefits

Pay Range: $60,000 – $70,000 per year

Benefits

• 401(k) with employer matching
• Health insurance
• Paid time off (vacation and holiday)
• Employee discount
• Flexible work environment (with partial in-person requirements)

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: Hybrid remote in Silver Spring, MD 20906