Digital Media Specialist Job at L2TMedia in EvanstonL2TMedia, Evanston, IL, United States, 60201

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and a strong expertise in Google, Facebook, and Amazon advertising. We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.

Job SummaryThe Digital Media Specialist will be an integral part of a high-performance team, creating and managing paid search, display and video campaigns on Google, as well as other platforms. A successful Digital Media Specialist will effectively work with Customer Success Team (CST) and Sales teams to ensure seamless service to clients in a fast-paced and highly competitive digital market. Candidate will be building and managing paid search campaigns in the auto industry, working with clients such as BMW, GM, Mazda, Acura, Chrysler, Fiat, Honda, Ford auto dealerships.

ResponsibilitiesAchieve client business objectives through execution of digital media strategies. Manage digital media campaigns to achieve performance goals of client via Google Ads. Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upsells. Track, manage and allocate monthly budgets for client accounts. Perform ongoing ad copy and keyword discovery, expansion, and optimization. Track, report, and analyze paid search performance. Support communication of account performance on monthly basis. Execute tests, collect and analyze data, identify trends and insights in order to demonstrate results and potential of new tools and technologies. Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions.

Education RequirementBachelor's Degree in Advertising, Marketing, Communications, Business Administration, or equivalent.

Required Skills1-2 years of experience working within a high volume of Google Ads campaigns. Google AdWords Certification. Ability to learn multiple new platforms. Proficient with Microsoft Office and Google Suite. Exceptional verbal and written communication skills. Effective communication and collaboration with the sales, account management, and delivery teams. Strong attention to detail, problem solving and analytical skills. Ability to manage time and multiple tasks to meet competing deadlines. Ability to translate technical aspects of digital campaign management into customer-facing business language. Ability to flourish in a rapidly paced, fast-moving technology work environment. Self-directed and effective working independently, yet able to contribute effectively to a high-performance team.

Preferred SkillsContributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success) Experience with Google Display campaigns Experience with Google Analytics and Tag Manager Experience within the marketing or automotive industry

L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.

The base salary range for this full-time position is $54,000 - $57,000 + Bonus Eligibility. Compensation is based on experience and the location of where the job is performed. L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.#J-18808-Ljbffr

Qualifications

Education RequirementBachelor's Degree in Advertising, Marketing, Communications, Business Administration, or equivalent
Required Skills1-2 years of experience working within a high volume of Google Ads campaigns
Google AdWords Certification
Ability to learn multiple new platforms
Proficient with Microsoft Office and Google Suite
Exceptional verbal and written communication skills
Effective communication and collaboration with the sales, account management, and delivery teams
Strong attention to detail, problem solving and analytical skills
Ability to manage time and multiple tasks to meet competing deadlines
Ability to translate technical aspects of digital campaign management into customer-facing business language
Ability to flourish in a rapidly paced, fast-moving technology work environment
Self-directed and effective working independently, yet able to contribute effectively to a high-performance team

Benefits

L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays
The base salary range for this full-time position is $54,000 - $57,000 + Bonus Eligibility
Compensation is based on experience and the location of where the job is performed

Responsibilities

Job SummaryThe Digital Media Specialist will be an integral part of a high-performance team, creating and managing paid search, display and video campaigns on Google, as well as other platforms
A successful Digital Media Specialist will effectively work with Customer Success Team (CST) and Sales teams to ensure seamless service to clients in a fast-paced and highly competitive digital market
Candidate will be building and managing paid search campaigns in the auto industry, working with clients such as BMW, GM, Mazda, Acura, Chrysler, Fiat, Honda, Ford auto dealerships
ResponsibilitiesAchieve client business objectives through execution of digital media strategies
Manage digital media campaigns to achieve performance goals of client via Google Ads
Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upsells
Track, manage and allocate monthly budgets for client accounts
Perform ongoing ad copy and keyword discovery, expansion, and optimization
Track, report, and analyze paid search performance
Support communication of account performance on monthly basis
Execute tests, collect and analyze data, identify trends and insights in order to demonstrate results and potential of new tools and technologies
Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions

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Digital Media Specialist Job at L2TMedia in Evanston

Digital Media Specialist Job at L2TMedia in Evanston