Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

Title

Lead Marketing Analyst Direct Manager

Title

Group Lead and SVP, Analytics

The Role We're looking for a Lead Marketing Analyst to join our growing Analytics team and help drive the next generation of data-powered decision-making s role is a good fit for someone who is both an analytical thinker and a hands-on developer. The ideal candidate is someone who enjoys turning complex problems into clear, actionable insights through elegant data solutions and who communicates them to clients successfully.

As a Lead Marketing Analyst, you'll be a key contributor on a multi-faceted team that delivers analytics and reporting solutions across our healthcare clients' business. You'll work closely with internal stakeholders to understand performance questions, structure and query data from various sources, and build impactful dashboards and visualizations that support strategic decision-making. You'll also help ensure the integrity of our data pipelines and contribute to tool development that scales insights across teams and this role, you'll bridge the gap between client business objectives and Unlock's data and technology offerings, supporting both existing products and new analytic solutions.

You'll need to be comfortable rolling up your sleeves to develop tools, guide analytics practices, and drive business outcomes in a healthcare-focused environment. Responsibilities also include contributing to attribution modeling efforts across marketing channels, providing visibility into channel effectiveness, patient acquisition, and return on investment. You'll apply methods such as predictive modeling, segmentation, and experimental design to support marketing strategy and performance

You'll Do Solution Development Translate business problems into technical requirements and use those requirements to build scalable BI solutions

Clean, model, and prepare data from various sources to power analytics and reporting solutions

Develop and maintain dashboards, visualizations, and reports that support strategy and decision-making across internal teams and clients

Design and refine attribution models to evaluate cross-channel marketing performance and calculate client ROI.Align with other team members to translate complex problems into technical solutions

Team Collaboration Interact with and support needs in internal agency departments:

Strategy, Mar Tech & Mar Ops, and Media Educate internal stakeholders and clients on how to identify insights and efficiently use Unlock's analytics tools

Continuous Improvement Evaluate and recommend process and tool improvements to enhance the overall value of our services

Craft and document methods and practices to teach analysts to leverage developed solutions

Work across departments to identify new opportunities to leverage analytics for client value

Ideal Qualifications5+ years of proven experience in business intelligence, data engineering, or data science5+ years professional experience with SQL3+ years professional experience developing in Tableau Significant experience using common analytic solutions platforms and software, including Snowflake, SQL, Python, Tableau and other BI Tools (such as Looker, Marketing Cloud Intelligence, etc.)Hands-on experience building tools to analyze marketing efforts across paid, earned, and owned channels

Experience providing support for analytic tool users in a cloud or hosted environment, including troubleshooting, user enablement, and tool optimization

Strong understanding of data architecture and expertise in designing solutions integrating multiple sources through API connections

Deep familiarity with digital marketing data sources, including

Web Analytics - Google Analytics 4, Adobe Omniture

SEO/SEM Tools - SEMRush, Moz Advertising and media campaign performance…

Qualifications

The Role We're looking for a Lead Marketing Analyst to join our growing Analytics team and help drive the next generation of data-powered decision-making s role is a good fit for someone who is both an analytical thinker and a hands-on developer
The ideal candidate is someone who enjoys turning complex problems into clear, actionable insights through elegant data solutions and who communicates them to clients successfully
Ideal Qualifications5+ years of proven experience in business intelligence, data engineering, or data science5+ years professional experience with SQL3+ years professional experience developing in Tableau Significant experience using common analytic solutions platforms and software, including Snowflake, SQL, Python, Tableau and other BI Tools (such as Looker, Marketing Cloud Intelligence, etc.)Hands-on experience building tools to analyze marketing efforts across paid, earned, and owned channels
Experience providing support for analytic tool users in a cloud or hosted environment, including troubleshooting, user enablement, and tool optimization
Strong understanding of data architecture and expertise in designing solutions integrating multiple sources through API connections
Deep familiarity with digital marketing data sources, including
Web Analytics - Google Analytics 4, Adobe Omniture

Responsibilities

Group Lead and SVP, Analytics
As a Lead Marketing Analyst, you'll be a key contributor on a multi-faceted team that delivers analytics and reporting solutions across our healthcare clients' business
You'll work closely with internal stakeholders to understand performance questions, structure and query data from various sources, and build impactful dashboards and visualizations that support strategic decision-making
You'll also help ensure the integrity of our data pipelines and contribute to tool development that scales insights across teams and this role, you'll bridge the gap between client business objectives and Unlock's data and technology offerings, supporting both existing products and new analytic solutions
You'll need to be comfortable rolling up your sleeves to develop tools, guide analytics practices, and drive business outcomes in a healthcare-focused environment
Responsibilities also include contributing to attribution modeling efforts across marketing channels, providing visibility into channel effectiveness, patient acquisition, and return on investment
You'll apply methods such as predictive modeling, segmentation, and experimental design to support marketing strategy and performance
You'll Do Solution Development Translate business problems into technical requirements and use those requirements to build scalable BI solutions
Clean, model, and prepare data from various sources to power analytics and reporting solutions
Develop and maintain dashboards, visualizations, and reports that support strategy and decision-making across internal teams and clients
Design and refine attribution models to evaluate cross-channel marketing performance and calculate client ROI
Align with other team members to translate complex problems into technical solutions
Team Collaboration Interact with and support needs in internal agency departments:
Strategy, Mar Tech & Mar Ops, and Media Educate internal stakeholders and clients on how to identify insights and efficiently use Unlock's analytics tools
Continuous Improvement Evaluate and recommend process and tool improvements to enhance the overall value of our services
Craft and document methods and practices to teach analysts to leverage developed solutions
Work across departments to identify new opportunities to leverage analytics for client value

✨ Job alerts

✨ Job alerts

Lead Marketing Analyst

The N2 Company is hiring: Advertising Manager in Carol Stream