Overview

We’re seeking a performance marketer who will lead the media strategy and execution across all our brands for Amazon and SodaStream’s DTC site. This candidate will lead building the holistic strategy across both Amazon and DTC sites, leveraging search & DSP channels, hands on execution in the Amazon DSP, partnering with Amazon Ads on product roadmap opportunities, and driving our advanced data & tech priorities through Amazon Marketing Cloud.

Responsibilities

Own strategic development and execution of all Amazon & DTC campaigns to drive growth and meet key business objectives
Co- develop paid search strategy with our hands on execution team to drive synergies across both Amazon and DTC platforms
Act as the hands-on-keyboard Amazon Ads / DTC media expert, developing, optimizing, and reporting on Amazon DSP campaigns that support the business across all categories
Own and track media budget being accountable to impact to commercial targets, owning the strategy and execution of the media plan, and reporting back to senior leadership
Lead advanced data and analytics workstream partnering with 3rd Party Partners as well as Amazon Ads to unlock advanced data from Amazon Marketing Cloud and use it to optimize our marketing campaigns and spend efficiency
Own the Amazon Advertising relationship for Amazon Fresh and ensure Amazon is bringing forward category insights, data, and best practices more frequently
Drive reporting and insights agenda for e-commerce business, leveraging Amazon Marketing Cloud and/or other analytics solutions to quantify the short- and long-term impact of media investments
Integrate Amazon/DTC planning with brand media planning to ensure holistic KPIs are being met and complementary media strategies and plans are developed to drive stronger media results
Partner closely with Sales, Content, Brand, Search, and data engineering teams to identify opportunities and challenges; develop commercially minded marketing approaches that deliver business results

Qualifications

Bachelor’s degree in a relevant field (Merchandising, Marketing, Finance, Business, or related field required).
5-7 years in media planning and execution for a consumer-facing brand
Fluency in media tactics and channels — Search, Display, Video - including hands-on-keyboard experience in programmatic buying environments
Amazon Search, Amazon DSP, and Amazon Marketing Cloud experience a must
Experience managing a media budget across forecasting, execution and through reconciliation processes
Direct to Consumer (DTC) marketing background preferred
Background in partnering with 3P API partners & connections between multiple data ecosystems preferred
Experience building cross tactical media strategies to drive omnichannel performance results at retail
Understanding of Advanced Analytics approaches and methodologies, inclusive of MTA, MMM, and lift studies
Strong collaboration skills, with experience working in highly matrixed environments
Strong communication skills; the ability to distill complex information into clear, actionable direction for the team and stakeholders

Qualifications

Bachelor’s degree in a relevant field (Merchandising, Marketing, Finance, Business, or related field required)
5-7 years in media planning and execution for a consumer-facing brand
Fluency in media tactics and channels — Search, Display, Video - including hands-on-keyboard experience in programmatic buying environments
Amazon Search, Amazon DSP, and Amazon Marketing Cloud experience a must
Experience managing a media budget across forecasting, execution and through reconciliation processes
Experience building cross tactical media strategies to drive omnichannel performance results at retail
Understanding of Advanced Analytics approaches and methodologies, inclusive of MTA, MMM, and lift studies
Strong collaboration skills, with experience working in highly matrixed environments
Strong communication skills; the ability to distill complex information into clear, actionable direction for the team and stakeholders

Responsibilities

Own strategic development and execution of all Amazon & DTC campaigns to drive growth and meet key business objectives
Co- develop paid search strategy with our hands on execution team to drive synergies across both Amazon and DTC platforms
Act as the hands-on-keyboard Amazon Ads / DTC media expert, developing, optimizing, and reporting on Amazon DSP campaigns that support the business across all categories
Own and track media budget being accountable to impact to commercial targets, owning the strategy and execution of the media plan, and reporting back to senior leadership
Lead advanced data and analytics workstream partnering with 3rd Party Partners as well as Amazon Ads to unlock advanced data from Amazon Marketing Cloud and use it to optimize our marketing campaigns and spend efficiency
Own the Amazon Advertising relationship for Amazon Fresh and ensure Amazon is bringing forward category insights, data, and best practices more frequently
Drive reporting and insights agenda for e-commerce business, leveraging Amazon Marketing Cloud and/or other analytics solutions to quantify the short- and long-term impact of media investments
Integrate Amazon/DTC planning with brand media planning to ensure holistic KPIs are being met and complementary media strategies and plans are developed to drive stronger media results
Partner closely with Sales, Content, Brand, Search, and data engineering teams to identify opportunities and challenges; develop commercially minded marketing approaches that deliver business results

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Ecommerce Media Manager