*Job Title:** Remote Remote SEO Specialist
*Location:** Remote — based in Northport, Alabama
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About the Role

We are seeking a data‑driven, creative Remote SEO Specialist who will own the end‑to‑end search engine optimization strategy for our growing portfolio of digital properties. Reporting directly to the Director of Search Marketing, you will partner with content, product, and performance‑marketing teams to drive sustainable organic growth that directly fuels revenue and brand awareness. From keyword research and technical audits to link‑building campaigns and performance reporting, your work will impact millions of users who discover our services through Google, Bing, and emerging search platforms. This role is anchored in Northport, Alabama, but you’ll collaborate across time zones to ensure our SEO roadmap aligns with business objectives and delivers measurable results.

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Key Responsibilities

**Strategic Planning:** Design and execute an annual SEO roadmap that targets a 30% YoY increase in organic traffic for our flagship sites, using tools such as **SEMrush**, **Ahrefs**, and **Moz** to prioritize opportunities.
**Technical Audits:** Conduct quarterly technical SEO health checks with **Screaming Frog**, **Google Search Console**, and **Sitebulb**, delivering actionable remediation tickets in **Jira**.
**Keyword & Content Development:** Lead a cross‑functional content briefing process, delivering keyword clusters (average search volume ≥ 5 K) and SEO guidelines to writers in **WordPress** and **HubSpot**.
**On‑Page Optimization:** Optimize meta tags, schema markup, internal linking, and page speed (target < 2 s Core Web Vitals) for at least 150 pages per month.
**Link‑Building & Outreach:** Manage an outreach program that secures 20+ high‑authority backlinks per quarter, tracking results in **BuzzSumo** and maintaining a prospect database in **Airtable**.
**Performance Reporting:** Build weekly and monthly dashboards in **Google Data Studio** and **Tableau**, highlighting organic impressions, click‑through rates, and conversion lift (target ≥ 5% lift per quarter).
**Competitive Analysis:** Perform fortnightly competitive gap analyses, documenting threats and opportunities, and present findings in a 30‑minute sync with the SEO Manager.
**Collaboration:** Partner with the Paid Search Lead to identify SEO‑to‑SEM synergy opportunities, sharing insights at bi‑weekly cross‑channel meetings.
**Testing & Experimentation:** Run at least two A/B tests per quarter on SERP features (e.g., FAQ, featured snippets) using **Google Optimize** and report statistically significant outcomes.
**Documentation & Knowledge Sharing:** Maintain up‑to‑date SOPs in **Confluence**, mentor junior SEO analysts, and host quarterly “SEO Best Practices” webinars for the broader marketing org.
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Required Qualifications

Bachelor’s degree in Marketing, Communications, Computer Science, or equivalent experience; a proven track record of 3–5 years in **search engine optimization** or as an **SEO analyst**.
Demonstrated expertise with core SEO platforms: **Google Analytics 4**, **Google Search Console**, **SEMrush**, **Ahrefs**, **Screaming Frog**, **Moz**, and **WordPress**.
Strong technical acumen: ability to diagnose crawl errors, implement structured data, and improve Core Web Vitals using **PageSpeed Insights** and **Lighthouse**.
Proven experience driving organic growth: must have delivered a minimum 25% increase in organic sessions for at least one high‑traffic site.
Excellent data‑analysis skills: comfortable extracting, manipulating, and visualizing data in **Excel**, **Google Data Studio**, or **Tableau**.
Exceptional written and verbal communication skills—able to translate complex SEO concepts into clear recommendations for stakeholders.
Self‑starter mindset with a remote‑first work ethic; reliable high‑speed internet (≥ 50 Mbps) and a dedicated home office setup.
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Preferred Qualifications

Advanced certifications such as **Google Analytics Individual Qualification (GAIQ)**, **Google Ads Search Certification**, or **Yoast SEO Academy**.
Experience with international SEO, multilingual sites, or **multiregional** strategies—particularly for the **US market**.
Familiarity with **HubSpot CMS** or other marketing automation platforms, enhancing content‑to‑lead workflows.
Demonstrated leadership: previously managed a small team of SEO specialists or interns, or acted as an **SEO consultant** on cross‑functional projects.
Exposure to **programmatic SEO** or automation scripts using **Python** or **Google Apps Script**.
Knowledge of **schema.org** markup for rich results and experience with **structured data testing tools**.
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Compensation & Benefits

**Salary:** $85,000 – $115,000 annually, commensurate with experience and proven impact.
**Performance Bonus:** Up to 10% of base salary, tied to organic traffic and revenue KPIs.
**Health & Wellness:** Medical, dental, vision coverage; flexible spending accounts (FSAs) and Health Savings Account (HSA) options.
**Retirement:** 401(k) plan with up to 5% company match.
**Remote Stipends:** $200/month internet reimbursement; $500 annual home‑office equipment allowance (monitor, ergonomic chair, etc.).
**Professional Development:** $2,500 yearly learning budget for conferences, courses, or certifications (e.g., SMX, BrightonSEO).
**Paid Time Off:** 20 vacation days + 10 holidays; unlimited sick days.
**State‑Specific Perks for Alabama:** Quarterly coworking‑space credit (up to $300) and a one‑time state tax assistance reimbursement of $1,000 to offset remote‑work filing complexities.
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Work Setup

**Time Zones:** While we welcome talent from any time zone, we require core overlap with the Northport, Alabama office from **10 am–3 pm Alabama local time** (≈ 85% async meetings).
**Meeting Cadence:**
Monday 10 am: Weekly SEO stand‑up (30 min, Slack‑call).
Wednesday 2 pm: Bi‑weekly cross‑channel sync with Paid Search & Content (60 min, Zoom).
Friday 4 pm: Monthly performance review with Director of Search Marketing (90 min, Zoom).
**Collaboration Tools:** Slack (for daily messaging), Zoom (video conferencing), Asana (task management), Jira (technical tickets), Confluence (documentation).
**Equipment Requirements:** Dedicated laptop (Windows 10 or macOS 13) with VPN access, dual 24‑inch monitors, ergonomic keyboard/mouse, and a quiet workspace.
**Security:** MFA‑enabled corporate VPN, endpoint protection, and compliance with GDPR and CCPA standards.
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Growth

**Career Path:** After mastering the core responsibilities, you can progress to **Senior SEO Specialist**, then **SEO Manager**, and eventually **Director of Search Marketing**.
**Mentorship:** You will be paired with a senior leader for quarterly 1‑on‑1 coaching sessions focused on strategic thinking and leadership skills.
**Learning Opportunities:** Access to internal SEO labs, monthly “Lunch & Learn” sessions, and a subscription to industry research platforms (e.g., Forrester, eMarketer).
**Performance Cycles:** Formal reviews semi‑annually, with clear KPI targets and personalized development plans.
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How to Apply

To be considered, please submit the following to our applicant portal by **Friday, November 15, 2025**:

1. An updated resume highlighting SEO achievements (include metrics).

2. A portfolio of 3–5 SEO projects (case studies, audit reports, ranking dashboards).

3. A brief cover letter (250 words max) explaining why you’re excited to join our team from Northport, Alabama and how your skill set aligns with the role.

Our interview process consists of three stages

**Stage 1 – Recruiter Screen (30 min):** Verify background, culture fit, and answer any logistical questions.
**Stage 2 – Technical Assessment (2 hrs):** A take‑home SEO case study (analysis, recommendations, and a short presentation).
**Stage 3 – Panel Interview (90 min):** Meet with the Director of Search Marketing, a senior content strategist, and a cross‑functional product lead; includes a live problem‑solving exercise.

We are an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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If you thrive in a fast‑moving, data‑centric environment and are eager to shape the organic future of a high‑growth company, we want to hear from you. Apply today and help us turn search intent into meaningful experiences for users worldwide—all from the comfort of your home office in Northport, Alabama.*

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