You are a **brilliant B2B Digital Marketing Strategist**with a **passion for crafting impactful strategies** that drive results. With **deep expertise in leveraging digital marketing channels and tactics**, you **specialize in B2B and technology marketing**, delivering exceptional outcomes every step of the way.

*IMPORTANT This role requires multiple in-person work days a month in the Greater Vancouver Area.**
*RESPONSIBILITIES**:
*Strategic Planning & Execution**:
Lead the development of comprehensive digital marketing strategies tailored to the unique needs of B2B clients.
Analyze client objectives, audiences, and competitors to develop data-driven, actionable strategies.
*Client Collaboration & Relationship Management**:
Serve as the primary point of contact for clients regarding digital strategy, ensuring clear communication and alignment of goals.
Build and maintain strong client relationships, offering insights and recommendations to improve marketing performance.
Present strategic recommendations, digital audits, and performance reports to clients, translating complex data into actionable insights.
*Campaign Management & Optimization**:
Oversee the execution of digital campaigns, collaborating with internal teams (content, creative, development, etc.) to ensure timely delivery and high-quality output.
Monitor, analyze, and optimize campaign performance using key metrics (traffic, lead generation, conversion rates, etc.).
Continuously adjust strategies based on performance data, industry trends, and client feedback.
*Content & SEO Strategy**:
Collaborate with content and SEO teams to ensure the creation of high-quality, relevant content that supports SEO efforts and drives organic traffic.
Provide strategic direction on content marketing initiatives, including thought leadership, blogs, whitepapers, case studies, and more.
Optimize landing pages, lead magnets, and website content for lead conversion.
*Data-Driven Decision Making**:
Use analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to track campaign performance and make data-driven decisions.
Provide regular reporting on campaign performance, including ROI, KPIs, and insights to clients and senior leadership.
Recommend new tools and strategies to improve digital performance based on insights.
*Market Research & Trend Monitoring**:
Stay ahead of industry trends, emerging technologies, and digital marketing best practices.
Conduct competitor analysis and market research to uncover new opportunities for client growth.
Experiment with innovative tactics, A/B testing, and emerging platforms to ensure clients’ digital strategies remain competitive.
*Team Leadership & Collaboration**:
Work closely with creative, design, and development teams to bring digital strategies to life.
Collaborate with other strategists to share knowledge and best practices.
Mentor junior strategists or team members as needed, providing guidance and support for career development.
*QUALIFICATIONS**:
**Experience**: 3+ years of experience in B2B digital marketing, with a focus on strategy development and execution.
**Industry Knowledge**: Strong understanding of B2B marketing trends, buyer journeys, and the unique needs of businesses in various sectors.
**Technical Skills**: Proficiency with digital marketing tools, including Google Analytics, Google Ads, SEMrush, HubSpot, LinkedIn Ads, and others.
**Data-Driven**: Strong analytical skills and experience working with data to inform decision-making and campaign optimization.
**SEO & Content Strategy**: Solid understanding of SEO best practices and how content drives organic traffic and lead generation.
**Communication**: Excellent verbal and written communication skills, with the ability to present complex strategies and reports in a clear and engaging way.
**Project Management**: Strong organizational and time management skills, with the ability to juggle multiple clients and projects simultaneously.
**Education**: A degree in Marketing, Business, Communications, or a related field is preferred.
*PERKS OF BEING A MAVEN**:
Collaborate & learn from an outstanding team of **Award-Winning B2B Marketing Mavens**.
Thrive with a **Flexible Work Schedule & Remote (Hybrid) Work**environment.
Enjoy generous **Vacation Days & BONUS Days Off**throughout the year.
Score a **Healthcare Spending Account**, **Disability Insurance** & **Life Insurance**.
Build for retirement with **Group RRSP and Monthly Company Contribution Matching**.
Delight in an **Office Expense Stipend**with new hardware & peripheral technologies.
Gain supportive **Employee Well-Being & Mental Health Services Benefits** to support work & life balance.
**Pay It Forward Program with Donation Matching** to support outstanding charitable organizations.
Engage with **Employee Appreciation, Team & Company Events** as a Maven.
Grow with multiple **Professional Develop

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B2b Digital Marketing Strategist