Digital Marketing Manager

Harbour Hotels is recruiting a Digital Marketing Manager to

be part of our dynamic head office marketing team. We are offering a full-time

position, based in our bright, open-plan office in Christchurch,

Dorset.

We are looking for someone with experience leading a multi-disciplined

team and good knowledge and experience of performance marketing, ideally for a B2C brand.

What you’ll get up to

• Working

with the Head of Marketing develop and execute a comprehensive digital

marketing strategy to drive direct bookings, revenue, and brand awareness

across all digital channels.

• Leading

the digital marketing team through campaigns and day-to-day marketing

activities, including

• Website

content management

• Paid

social advertising

• Paid

search

• Email

marketing and CRM

• Organic

social media

• Managing

Paid Media campaigns (PPC/SEM - Google Ads, Paid Social) to maximise ROAS and

drive qualified traffic.

• Overseeing

SEO strategy to improve organic search rankings, website traffic, and

visibility for key search terms.

• Working

with top photographers, videographers and a design team to create visually

exciting digital content.

• Managing

the brand's presence, content, and engagement strategy across key social

media platforms (Instagram, Facebook, TikTok).

• Planning

and supporting the senior digital marketing executive in executing email

marketing and customer relationship management (CRM) strategies for guest

acquisition, pre-stay communication and post-stay loyalty.

• Using

tools like Google Analytics (GA4) to track, analyse, and report on key

performance indicators (KPIs) like website traffic, conversion rates and

overall campaign ROAS

• Staying

up to date with emerging digital tools and platforms, digital marketing

trends, new technologies, and sharing insights with the rest of the team.

Who you are

• You

have 5+ years’ experience working on digital marketing campaigns for a B2C

brand – a background in hospitality or travel and tourism marketing is a

plus.

• You

have expertise in core digital marketing platforms (Google Ads, Meta Ads

Manager, GA4, Email/CRM platforms like Salesforce Marketing Cloud/Data

Cloud and CMS platforms such as Umbraco).

• You

have strong analytical skills, commercial acumen, and a creative approach

to consumer engagement.

• You

have excellent project management, communication, and stakeholder

management abilities.

• You may

have already gained experience leading a small team and are looking to

develop your career.

Who are we?

Harbour Hotels is a growing, award-winning lifestyle hospitality brand

in the south of England. We’re bold, youthful and exuberant and we’re not

afraid to try new things and swim against the tide – and our marketing

campaigns reflect this.

Our portfolio spans sensational coastal, country and city locations with

a variety of exciting restaurant concepts and our HarSPA brand.

Compensation: Competitive salary