Role: Conversion Rate Optimization (CRO) Specialist

Start: ASAP

Contract Length: 6 months - potential to extend/convert.

Pay Rate: $45-$55/hour W2

Overview

We are seeking a CRO Specialist with deep experience executing A/B and multivariate testing across web experiences in Sitecore and email campaigns in Salesforce Marketing Cloud. This role is hands-on, focused on test design, execution, personalization, and optimization across the full digital journey. You'll partner with marketing, UX, and development teams to improve conversion performance, enhance engagement, and scale a structured experimentation program.

Key Responsibilities

Experimentation & Testing (Web + Email)

Build, configure, and deploy A/B and multivariate tests in Sitecore (web pages, modules, components, personalization).
Create and execute A/B tests within Salesforce Marketing Cloud (email subject lines, content blocks, CTAs, send times).
Define hypotheses, testing frameworks, audience segmentation, and success metrics for both website and email experiments.
Ensure proper tracking, QA, and governance across both platforms before launch.
Monitor live tests and perform statistical analysis to determine significance and next-step recommendations.

Conversion Optimization

Identify friction points across digital journeys using analytics, heatmaps, user flows, and metadata tied to Sitecore and SFMC campaigns.
Recommend and implement optimizations across landing pages, email templates, forms, CTAs, and personalization rules.
Partner with designers, developers, and content teams to roll out winning variations and ensure clean handoff.

Data Analysis & Reporting

Analyze test results through Sitecore analytics, SFMC reporting dashboards, and Google/Adobe Analytics.
Provide insights tied directly to business KPIs such as conversion rate, click-through rate, open rate, engagement, and revenue lift.
Maintain a centralized test log documenting hypotheses, configurations, results, and long-term insights.

Collaboration & Workflow

Work closely with marketing, UX, development, and email operations teams to prioritize experiments and align on test roadmaps.
Support personalization initiatives using Sitecore Personalize and SFMC Journey Builder, ensuring tests ladder into larger customer-experience goals.
Advocate for experimentation best practices across the organization.

Tech Stack

A/B Testing & Personalization: Sitecore Personalize, Sitecore XM Cloud Testing

Email Testing & Optimization: Salesforce Marketing Cloud (A/B Testing, Journey Builder, Content Builder)

Analytics: Google Analytics, Adobe Analytics, Sitecore Analytics, SFMC Reporting

Web Technologies: HTML, CSS, JavaScript (basic troubleshooting)

General Requirements

Proven experience running A/B and multivariate tests across Sitecore and/or SFMC.
Strong understanding of CRO principles, experimentation frameworks, and user-behavior analytics.
Ability to interpret quantitative and qualitative data and translate findings into clear recommendations.
Familiarity with web technologies and comfort troubleshooting testing setup issues.
Strong attention to detail, documentation habits, and QA mindset.

Preferred Skills

Experience with Sitecore Personalize, XM Cloud, and SFMC email experimentation tools.
Familiarity with heatmap/session-recording platforms (e.g., Hotjar, Clarity).
Understanding of UX best practices, digital psychology, and funnel optimization.
Knowledge of segmentation and dynamic content strategies in SFMC.

Ideal Candidate Profile

Analytical, curious, and comfortable diving deep into data.
Hands-on, fast-moving, and able to manage multiple experiments simultaneously.
Strong communicator who collaborates well across marketing, UX, and technical teams.
Passionate about unlocking small wins that create meaningful lifts in conversion performance.

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Conversion Rate Optimization (CRO) Specialist