Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

The Analyst, Email Marketing supports planning and execution of daily promotional emails for the Bath & Body Works program. This role will report to the Email Marketing Manager.

Responsibilities

Manage email wireframe planning, ensuring accuracy from initial build through promotional, thematic and business change
Efficiently and effectively modify email plans according to business change to improve overall channel performance and meet shifting needs of the business
Plan segmentation strategies to drive traffic and demand
Lead cross functional communication of email plans and updates between Comm Ops, CRM, Creative, Copy and Loyalty in partnership with Associate Analyst
Proof daily marketing campaigns and partner with Associate Analyst to provide feedback
Support subject line and pre-header copy strategies to improve opens and overall response rates
Review and provide feedback on thematic and daily promotional creative assets
Confirm alignment with Finance partners of email plans including circulation and segmentation strategies, lead in monthly meeting and across ad hoc promotional updates
Lead stores testing process and ensure email tests are accurately accomplished
Support the strategy and execution of email campaigns beyond daily promotional activity including complex, cross functional initiatives such as Loyalty or reactivation strategies
Find opportunities to improve performance and support test & learn agenda and calendarization

Qualifications

3-5 years of marketing experience; previous email experience highly preferred
Retail/e-commerce experience preferred
Strong organizational skills and extreme attention to detail
Strategic thinker who approaches challenges as a problem solver with intellectual curiosity
Ability to work in a dynamic environment
Great teammate with a collaborative, growth mindset & ability to navigate an organization, influence partners and build consensus with internal and external partners
Knowledge of Salesforce Marketing Cloud or similar enterprise-level email platform
Proficiency with Excel, PowerPoint, SharePoint, and other similar office/collaboration software

Education

Bachelor's degree or equivalent experience

Core Competencies

Lead with Curiosity & Humility
Build High Performing Teams for Today & Tomorrow
Influence & Inspire with Vision & Purpose
Observe, Engage & Connect
Strive to Achieve Operational Excellence
Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
401k with company match and Associate Stock Purchase with discount
No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
Tuition reimbursement and scholarship opportunities for post-secondary education programs
40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientatio

✨ Job alerts

✨ Job alerts

Senior Marketing Analyst – CRM

Analyst, Email Marketing

✨ Job alerts

✨ Job alerts

Senior Marketing Analyst – CRM

Analyst, Email Marketing