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Consider the possibilities of joining a Great Place to Work!

At SCI Direct, we believe that Family Is Everything. Come join a certified Great Place to Work with a business casual environment, an opportunity to have a hybrid work schedule, 401k with 6% company match, Adoption Assistance, discounted gym memberships, and more!

The Digital Marketing Specialist Will Help Identify, Develop And Execute Digital Marketing Initiatives To Drive Awareness And Leads For SCI Direct Brands. These Initiatives Will

Attract qualified web traffic to SCI Direct brand websites
Convert web traffic into prospects and leads
Facilitate ongoing engagement with site visitors to increase awareness and preference, through social media and web advertising

Specific Responsibilities

70% Generate Qualified Web Traffic to SCI Direct Brand Websites

Develop, execute and optimize effective and efficient digital marketing programs; tactics may include but are not limited to PPC, online display, YouTube Ads, mobile, social advertising, SEO, directories and partnerships
Manage campaigns in house or with external agency and consultant support
Work with partnership team to grow current partnerships and identify and build new digital partnerships

20% Convert Web Traffic into Prospects and Leads Through a Data-driven Approach

Oversee comprehensive digital marketing analytics implementation and reporting across multiple brands and channels
Conduct A/B testing, conversion rate optimization and UX testing to improve campaign performance
Perform campaign optimizations in paid, owned and earned digital media
Partner with web design and development team to identify, plan and develop web enhancements
Work closely with brand, CRM and field marketing teams to achieve marketing goals

10% Administration

Provide functional expertise to act as subject matter expert for digital demand generation and online products
Ensure programs are executed in strict conformance with legal, compliance and risk management guidelines
Develop and implement processes to plan and execute digital marketing campaigns
Keep current with emerging web and marketing technologies and best practices

Experience

Requirements & Qualifications

Minimum one (1) year digital marketing experience with increasing responsibility for web advertising campaign performance

Knowledge, Skills & Abilities

Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software is required. Certifications in these tools or related tools are a plus.
Proficiency in Excel; familiarity with content management systems (CMS), HTML, third party ad serving and bid management software
Excellent communication skills both verbal and written across all organizational levels
Strong interpersonal and relationship building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners

Work Conditions

Work Environment

When considering the work environment associated with this job, the following factors may apply:

Work indoors during all seasons and weather conditions
Standard business dress is required

Work Postures

When considering the work postures associated with this job, the following factors may apply:

Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

When considering the physical demands associated with this job, the following factors may apply:

Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Postal Code: 33317

Category (Portal Searching): Marketing and Advertising

Job Location: US-FL - Plantation

#AD

Qualifications

Minimum one (1) year digital marketing experience with increasing responsibility for web advertising campaign performance
Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software is required
Proficiency in Excel; familiarity with content management systems (CMS), HTML, third party ad serving and bid management software
Excellent communication skills both verbal and written across all organizational levels
Strong interpersonal and relationship building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners
Standard business dress is required
Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Responsibilities

The Digital Marketing Specialist Will Help Identify, Develop And Execute Digital Marketing Initiatives To Drive Awareness And Leads For SCI Direct Brands
Attract qualified web traffic to SCI Direct brand websites
Convert web traffic into prospects and leads
Facilitate ongoing engagement with site visitors to increase awareness and preference, through social media and web advertising
70% Generate Qualified Web Traffic to SCI Direct Brand Websites
Develop, execute and optimize effective and efficient digital marketing programs; tactics may include but are not limited to PPC, online display, YouTube Ads, mobile, social advertising, SEO, directories and partnerships
Manage campaigns in house or with external agency and consultant support
Work with partnership team to grow current partnerships and identify and build new digital partnerships
20% Convert Web Traffic into Prospects and Leads Through a Data-driven Approach
Oversee comprehensive digital marketing analytics implementation and reporting across multiple brands and channels
Conduct A/B testing, conversion rate optimization and UX testing to improve campaign performance
Perform campaign optimizations in paid, owned and earned digital media
Partner with web design and development team to identify, plan and develop web enhancements
Work closely with brand, CRM and field marketing teams to achieve marketing goals
Provide functional expertise to act as subject matter expert for digital demand generation and online products
Ensure programs are executed in strict conformance with legal, compliance and risk management guidelines
Develop and implement processes to plan and execute digital marketing campaigns
Keep current with emerging web and marketing technologies and best practices
Work indoors during all seasons and weather conditions
Sitting continuously for many hours per day, up to 6 hours per day

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Digital Marketing Specialist (SD)