About the position

The Manager of Retail Marketing at Verano is responsible for overseeing and executing dispensary-focused marketing initiatives aimed at customer acquisition and retention, as well as driving sales of retail products. This role involves leading a team of marketing professionals and collaborating across various marketing disciplines to ensure effective execution of marketing strategies and adherence to timelines. The position requires a strong analytical mindset and the ability to adapt to a dynamic market environment while maintaining a focus on achieving revenue targets.

Responsibilities

Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights.

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Develop strategies and action plans for retail marketing including promotional events, partner collaborations, and community outreach initiatives.

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Find efficiencies across a complex and dynamic marketing stack to improve overall program effectiveness throughout owned, earned, and paid media channels.

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Work cross-functionally with retail, commercialization, and operations to deliver best-in-class marketing to launch and support product roadmaps.

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Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions.

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Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities.

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Responsible for adhering to marketing budget KPIs, primarily measured by the success of patient/customer growth, meeting revenue targets, and expanding patient/customer product mix portfolio.

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Perform other duties as assigned by leadership.

Requirements

Bachelor's degree required.

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5+ years working in Marketing with a focus on execution, product introduction, and commercialization, cross-channel media strategy and execution.

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Strategic mindset, with experience in developing business strategies in complex and dynamic business environments.

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3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred.

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Experience leading a team in a matrixed organization.

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Experience contributing to the retail planning process.

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Excellent project management skills.

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Strong customer focus and relationship orientation.

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Exceptional written and verbal communication skills.

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Regional and national travel required.

Nice-to-haves

Comfort with analytics and strong business acumen.

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Strong understanding of retail marketing.

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Ability to pivot priorities quickly and effectively as needed.

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Experience developing all aspects of marketing eco-system.

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Proven mastery of product launch protocol.

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Experience with media buying and budget management.

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Results-driven, with a flexible demeanor and willingness to advance multiple discussions and workstreams in parallel.

Benefits

Equal opportunity employer with a commitment to inclusion, diversity, and social justice.

Qualifications

The position requires a strong analytical mindset and the ability to adapt to a dynamic market environment while maintaining a focus on achieving revenue targets
Bachelor's degree required
5+ years working in Marketing with a focus on execution, product introduction, and commercialization, cross-channel media strategy and execution
Strategic mindset, with experience in developing business strategies in complex and dynamic business environments
Experience leading a team in a matrixed organization
Experience contributing to the retail planning process
Excellent project management skills
Strong customer focus and relationship orientation
Exceptional written and verbal communication skills
Regional and national travel required
Comfort with analytics and strong business acumen
Strong understanding of retail marketing
Ability to pivot priorities quickly and effectively as needed
Experience developing all aspects of marketing eco-system
Proven mastery of product launch protocol
Experience with media buying and budget management
Results-driven, with a flexible demeanor and willingness to advance multiple discussions and workstreams in parallel

Benefits

Equal opportunity employer with a commitment to inclusion, diversity, and social justice

Responsibilities

The Manager of Retail Marketing at Verano is responsible for overseeing and executing dispensary-focused marketing initiatives aimed at customer acquisition and retention, as well as driving sales of retail products
This role involves leading a team of marketing professionals and collaborating across various marketing disciplines to ensure effective execution of marketing strategies and adherence to timelines
Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
Develop strategies and action plans for retail marketing including promotional events, partner collaborations, and community outreach initiatives
Find efficiencies across a complex and dynamic marketing stack to improve overall program effectiveness throughout owned, earned, and paid media channels
Work cross-functionally with retail, commercialization, and operations to deliver best-in-class marketing to launch and support product roadmaps
Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
Responsible for adhering to marketing budget KPIs, primarily measured by the success of patient/customer growth, meeting revenue targets, and expanding patient/customer product mix portfolio
Perform other duties as assigned by leadership

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Manager, Retail Marketing