Director of Marketing

Position Overview

The Director of Marketing is responsible for developing and implementing comprehensive marketing strategies that enhance brand awareness and drive customer engagement. This role involves overseeing marketing campaigns, managing a team, and collaborating with various departments to achieve the company's objectives.

Key Responsibilities

Develop and execute innovative marketing strategies to increase brand visibility and market share
Lead and manage the marketing team to ensure effective campaign execution and performance optimization
Utilize HubSpot and other marketing technologies to analyze data and improve digital marketing efforts
Oversee brand marketing initiatives and ensure consistency across all channels
Manage marketing budgets and allocate resources effectively for maximum ROI
Conduct market research and analyze consumer insights to inform marketing strategies
Collaborate with product development teams on product launch initiatives
Build and maintain relationships with external vendors and partners for campaign execution
Ensure effective communication of marketing messages across all platforms and channels
Monitor and report on the performance of marketing campaigns and adjust strategies as necessary

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
5+ years of experience in a progressive marketing roles, 3+ years in leadership
Strong knowledge of digital marketing strategies and tools, including HubSpot
Experience in the retail industry or QSR preferred
Excellent analytical skills and proficiency in data analysis to inform decision-making
Strong engagement and communication skills to lead a team and collaborate cross-functionally
Experience in brand marketing and launching new products
Demonstrated ability in campaign management and vendor management
Budget management experience and understanding of consumer insights
Passion for marketing technology and staying updated on industry trends

Benefits

Competitive Salary $150-175K targeted may be flexible for the right candidate
Annual Bonus - 20%
401K with Matching
Health | Dental | Vision Insurance
HSA Account
Tuition Reimbursement
PTO

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

jenn.parrella@cybercoders.com

Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : JP10-1857264 -- in the email subject line for your application to be considered.***

Jenn Parrella - Lead Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

This job was first posted by CyberCoders on 06/23/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please contact a member of our Human Resources team to make arrangements.

Qualifications

5+ years of experience in a progressive marketing roles, 3+ years in leadership
Strong knowledge of digital marketing strategies and tools, including HubSpot
Excellent analytical skills and proficiency in data analysis to inform decision-making
Strong engagement and communication skills to lead a team and collaborate cross-functionally
Experience in brand marketing and launching new products
Demonstrated ability in campaign management and vendor management
Budget management experience and understanding of consumer insights
Passion for marketing technology and staying updated on industry trends
For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa
CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act

Benefits

Competitive Salary $150-175K targeted may be flexible for the right candidate
Annual Bonus - 20%
401K with Matching
Health | Dental | Vision Insurance
HSA Account
Tuition Reimbursement
PTO

Responsibilities

The Director of Marketing is responsible for developing and implementing comprehensive marketing strategies that enhance brand awareness and drive customer engagement
This role involves overseeing marketing campaigns, managing a team, and collaborating with various departments to achieve the company's objectives
Develop and execute innovative marketing strategies to increase brand visibility and market share
Lead and manage the marketing team to ensure effective campaign execution and performance optimization
Utilize HubSpot and other marketing technologies to analyze data and improve digital marketing efforts
Oversee brand marketing initiatives and ensure consistency across all channels
Manage marketing budgets and allocate resources effectively for maximum ROI
Conduct market research and analyze consumer insights to inform marketing strategies
Collaborate with product development teams on product launch initiatives
Build and maintain relationships with external vendors and partners for campaign execution
Ensure effective communication of marketing messages across all platforms and channels
Monitor and report on the performance of marketing campaigns and adjust strategies as necessary

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Marketing Director | HubSpot | Consumer Engagement