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Posted: November 18,2025
Salary: $85,000

SEO/GEO Specialist

Location: Minnetonka, MN (Hybrid preferred; remote considered)

Our Client, a leading digital agency, is seeking an experienced SEO/GEO Specialist to support a growing roster of clients. This role is ideal for someone who blends technical SEO expertise with emerging AI-driven search (GEO) strategies and enjoys collaborating across content, UX, analytics, and client teams.

Role Overview

The SEO/GEO Specialist will help clients achieve measurable growth in visibility, traffic quality, and conversions across classic search engines and AI answer engines. The ideal candidate is deeply curious about search intent, highly technical, and skilled at transforming insights into structured, answer-ready content. Core Responsibilities

Develop answer-ready content: Partner with writers to produce succinct Q&A modules, TL;DR summaries, key-facts callouts, credible citations, and clearly dated claims aligned to user questions and tasks.
Implement structured data at scale: Build and validate JSON-LD for FAQPage, LocalBusiness, HowTo, Product, Article/NewsArticle, Organization, Author, and more.
Technical SEO & GEO: Ensure crawlability, renderability, canonicalization, internal linking, XML sitemaps, and performance optimization.
Keyword & question research: Expand traditional keyword research into question, task, and “jobs-to-be-done” research using SERP features, PAA, forums, site search, and support logs.
Content & UX collaboration: Optimize IA elements such as headlines, anchors, tables, and step lists for both users and LLM consumption.
Measurement & reporting: Build reporting for organic and AI-assistant referrals; track inclusion/citation rate, branded answer share, and post-click performance.
Conversion Rate Optimization (CRO): Analyze friction points via analytics and session data; identify opportunities and report conversion lift from SEO/GEO channels.
Pre-/post-launch SEO: Define requirements for new builds, manage metadata migrations and redirects, validate schemas and tracking, and conduct post-launch QA.
Authority building & digital PR: Support high-quality link-earning, source-backed content, and E-E-A-T initiatives to increase citation likelihood.
Client communication: Present insights, roadmaps, and experiment results with clear explanation of business impact.

Ideal Candidate Profile

Experience And Proficiency Across

Technical SEO (audits, crawling, rendering, CWV, canonicalization, sitemaps, internal linking, Google Business Profile review)
Structured data (JSON-LD) and schema validation
Content strategy for Q&A, how-tos, definitions, tables, and source-supported content
Deep search intent and question-driven research
Question mining from forums (e.g., Reddit) into structured briefs and FAQ/HowTo modules
Understanding LLM citation behavior and format requirements
Analytics (GA4, GSC, Looker Studio), GTM proficiency
Bing Webmaster Tools & IndexNow
CMS platforms (WordPress, Shopify, SquareSpace, BigCommerce, Magento)
Site crawling tools (Screaming Frog, Sitebulb, etc.) and QA workflows
Backlink strategy/digital PR emphasizing quality and originality
Heatmapping/session tools (Clarity, Hotjar, Lucky Orange, etc.)
Cross-functional collaboration in an agency or multi-stakeholder environment

Benefits

Creative, modern and collaborative office environment
Medical, dental, and vision coverage
401(k) with employer match
Unlimited PTO
Strong focus on professional development
Supportive, team-oriented culture with a focus on winning together

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SEO/GEO Specialist

SEO/GEO Specialist