Title: Digital Marketing Specialist

Employee Status: Regular Full Time

Work From Home Option: Hybrid - 2 Days/Week (40% Remote)

FLSA Status: Non-Exempt

Job Overview

Entry-level individual contributor who works under direct supervision. The Digital Marketing Specialist, NYRA Bets will be responsible for supporting marketing, advertising and acquisition promotional activities while enhancing the NYRA

Bets brand, KPIs and supporting “Business to Business” efforts.

Additionally, the Digital Marketing Specialist will work independently to develop, execute and analyze digital marketing campaigns with a focus on website management and personalizing, executing and evaluating customer-data-driven interactions through Optimove, and multimedia content strategy.

Essential Functions

Support the NYRA Bets Marketing team with updating the marketing content on the website including changing advertising banners, proofing and uploading original betting content, owning the promotions and tv calendar, creating landing pages and other website duties as assigned.
Daily editorial publishing updates, site maintenance, campaign and promotion builds for NYRA Bet's website via CMS. Improve SEO, and develop content marketing across email and website platforms.
Responsible for the daily planning, implementing and monitoring of all content on NYRA Bets Twitter via Hootsuite. Utilizes social media strategies, including content ideation, and implementation schedules for NYRA Bets to manage content.
Support the Marketing Manager in retention efforts by drafting weekly email newsletters and creating push notifications and target groups via Optimove to increase horseplayer engagement and activation.
Facilitate promotion approval with the New York Gaming Commission and the NYRA legal team by preparing submissions for approval.
Coordinate promotions with the TV departments to ensure they receive all creative and live talent read information for each broadcast (simulcast, America's Day at the Races and Saratoga Live) to successfully promote NYRA Bets and support sponsorship promotions.
Creates and maintains weekly Competitor Analysis document to keep the team updated on the latest in horse racing gambling and sports betting trends and promotions.
Supports Marketing Growth Manager with the development and execution of Acquisition partnerships including scouting talent, coordinating meetings, and submitting contracts to the NYRA legal team.
Distributes creative assets and tracking URLS to media partners for advertising campaigns, working with outside agencies to ensure correct and timely media placement of advertisements.
Creates and distributes NYRA Bets Radio reads with outside vendors/partners, ensuring accurate and timely coverage of NYRA Bets offers in the marketplace.
Maintains the online Free2Play contents by crediting winners, working closely with customer service team resolving discrepancies and participating in weekly Chalkline meetings.
Records and collects creative performance data from Allied Global Marketing.
Responsible for creating and overseeing Creative Service Request Forms including identifying department needs, and working with Creative Services to develop collateral materials for various digital campaigns
Develop and execute engaging multimedia content (graphics, videos, polls) tailored for NYRA Bets' social media platforms to enhance brand visibility and drive user interaction. Monitor social media trends and audience engagement metrics to inform content strategy, ensuring timely and relevant posts that align with NYRA Bets' marketing goals.

Qualifications

Required

Minimum Requirements:

Education (minimum): Bachelor's Degree with a concentration in marketing, communications or related field
Experience: 2-4 years of work experience
Other Requirements: Experience in marketing, promotions, or communications

Preferred Skills:

Basic computer skills in Excel, Word, PowerPoint, CMS platform(s) required and willingness to learn new programs. Excels at written communication and willing to develop copywriting and editing skills. Knowledge of HTML, website content editors, marketing ESPs and Optimove preferred but not required. Horse racing or sports knowledge or interest is preferred but not

Summary of Physical Requirements and Work Environment:

The Digital Marketing Specialist role is primarily office-based and computer-intensive, requiring extended periods of sitting and regular use of hands for typing, mouse operation, and other digital tasks. The position may involve occasional movement within the office to collaborate with team members or attend meetings and to walk around the track from time to time. The work environment is typically fast-paced, deadline-driven, and performed in a standard professional office or remote setting with minimal physical exertion.

Pay Range / Salary: $25.65 -38.45

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Digital Marketing Specialist