Conversion Rate Optimization (CRO) Specialist

Role: Conversion Rate Optimization (CRO) Specialist

Start: ASAP

Contract Length: 6 months - potential to extend/convert.

Pay Rate: $45-$55/hour W2

Overview

We are seeking a CRO Specialist with deep experience executing A/B and multivariate testing across web experiences in Sitecore and email campaigns in Salesforce Marketing Cloud. This role is hands-on, focused on test design, execution, personalization, and optimization across the full digital journey. You'll partner with marketing, UX, and development teams to improve conversion performance, enhance engagement, and scale a structured experimentation program.

Key Responsibilities

Experimentation & Testing (Web + Email)

• Build, configure, and deploy A/B and multivariate tests in Sitecore (web pages, modules, components, personalization).
• Create and execute A/B tests within Salesforce Marketing Cloud (email subject lines, content blocks, CTAs, send times).
• Define hypotheses, testing frameworks, audience segmentation, and success metrics for both website and email experiments.
• Ensure proper tracking, QA, and governance across both platforms before launch.
• Monitor live tests and perform statistical analysis to determine significance and next-step recommendations.

Conversion Optimization

• Identify friction points across digital journeys using analytics, heatmaps, user flows, and metadata tied to Sitecore and SFMC campaigns.
• Recommend and implement optimizations across landing pages, email templates, forms, CTAs, and personalization rules.
• Partner with designers, developers, and content teams to roll out winning variations and ensure clean handoff.

Data Analysis & Reporting

• Analyze test results through Sitecore analytics, SFMC reporting dashboards, and Google/Adobe Analytics.
• Provide insights tied directly to business KPIs such as conversion rate, click-through rate, open rate, engagement, and revenue lift.
• Maintain a centralized test log documenting hypotheses, configurations, results, and long-term insights.

Collaboration & Workflow

• Work closely with marketing, UX, development, and email operations teams to prioritize experiments and align on test roadmaps.
• Support personalization initiatives using Sitecore Personalize and SFMC Journey Builder, ensuring tests ladder into larger customer-experience goals.
• Advocate for experimentation best practices across the organization.

Tech Stack

A/B Testing & Personalization: Sitecore Personalize, Sitecore XM Cloud Testing

Email Testing & Optimization: Salesforce Marketing Cloud (A/B Testing, Journey Builder, Content Builder)

Analytics: Google Analytics, Adobe Analytics, Sitecore Analytics, SFMC Reporting

Web Technologies: HTML, CSS, JavaScript (basic troubleshooting)

General Requirements

• Proven experience running A/B and multivariate tests across Sitecore and/or SFMC.
• Strong understanding of CRO principles, experimentation frameworks, and user-behavior analytics.
• Ability to interpret quantitative and qualitative data and translate findings into clear recommendations.
• Familiarity with web technologies and comfort troubleshooting testing setup issues.
• Strong attention to detail, documentation habits, and QA mindset.

Preferred Skills

• Experience with Sitecore Personalize, XM Cloud, and SFMC email experimentation tools.
• Familiarity with heatmap/session-recording platforms (e.g., Hotjar, Clarity).
• Understanding of UX best practices, digital psychology, and funnel optimization.
• Knowledge of segmentation and dynamic content strategies in SFMC.

Ideal Candidate Profile

• Analytical, curious, and comfortable diving deep into data.
• Hands-on, fast-moving, and able to manage multiple experiments simultaneously.
• Strong communicator who collaborates well across marketing, UX, and technical teams.
• Passionate about unlocking small wins that create meaningful lifts in conversion performance.