Additional Location(s): US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About The Role

The Principal Marketing Automation Manager is responsible for driving data-driven marketing capabilities for the Interventional Oncology & Embolization (IO&E) business. This individual will be responsible for translating marketing strategies into technology solutions along with execution to achieve marketing objectives.

As a member of the IO&E Activation & Customer Enablement team, the Principal Marketing Automation Manager will work in concert with other Marketing Automation Managers, Digital Marketing Managers, Brand Activation Managers, Digital Producers, Product Marketing, Sales Operations, Corporate Marketing Automation and other stakeholders to build innovative marketing automation campaigns that advance business objectives. The Principal Marketing Automation Manager will also be responsible for a close partnership with IT to secure and manage development resources who will create digital marketing capabilities within Salesforce and other technologies within BSC.

Your Responsibilities Will Include

Designs solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud’s suite of products
Leads consultative engagements with stakeholders including assessment of new functionality requests and informing leadership of strategic resourcing implications
Delivers strategic recommendations on novel approaches, dependencies, level of effort / scoping, and timing that are clearly articulated to all audiences
Utilizes a blend of automation marketing, data administration / management and Salesforce implementation and management experience to provide nuanced and complex recommendations to disparate stakeholders
Uses an expert knowledge of current Salesforce applications and product lines, including the knowledge needed to implement multiple applications in common customer scenarios
Anticipates and mitigates risk, meets and manages customer expectations, increases customer confidence, manages solution delivery and any issues that arise, and prioritizes and escalates appropriately
Uses deep knowledge in connecting data between Salesforce Marketing Cloud and Sales Cloud to enable campaigns
Owns the full project lifecycle of Sales Cloud and Marketing Cloud implementations in an agile environment
Partners with Product Owners, Digital Marketing Strategists and Digital Producers to plan, execute, and report on campaigns utilizing Salesforce and other adjacent technologies
Creates and presents education and training on new marketing capabilities in Salesforce

Required qualifications: must be objective

7+ years of experience in marketing/technology as a senior business analyst, consultant, or internal product owner for marketing automation platforms (Marketing Cloud)
Expert knowledge utilizing the Salesforce platform (Marketing Cloud and Sales Cloud) for advanced marketing campaigns
Proficient in SQL
Bachelor’s degree in Marketing, Business, or a related field
Strong understanding of Salesforce platforms for advanced marketing campaigns, campaign reporting, data management, and sales enablement
Strong organizational and project management skills and the ability to prioritize work while working on multiple projects at once
Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives; effective relationship building skills and ability to work in a collaborative environment

Preferred qualifications: always include as it tells candidate what you’re looking for

MBA or advanced degree in business or marketing
Previous medical device industry experience
Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, or similar certifications/credentials preferred

Work Mode

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office in Maple Grove, Minnesota at least three days per week.

Relocation Assistance

Relocation assistance is not available for this position.

Visa Sponsorship

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Requisition ID: 620060

Minimum Salary: $99100

Maximum Salary: $188300

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

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Principal Marketing Automation Manager