Overview

We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our e-commerce platforms. This role requires a strong understanding of social media trends, excellent communication skills, and the ability to analyze performance metrics to optimize content.

Responsibilities

Develop and implement comprehensive social media strategies across multiple platforms to increase brand awareness and engagement.
Monitor social media channels for trends, customer feedback, and competitive insights through effective social listening.
Create compelling content including graphics, photography, and videos that resonate with target audiences.
Manage social media advertising campaigns to promote products and drive traffic to e-commerce sites.
Utilize tools such as Hootsuite for scheduling posts and analyzing performance metrics.
Collaborate with the marketing team to align social media efforts with overall marketing goals.
Engage with followers by responding to comments, messages, and inquiries in a timely manner.
Conduct regular audits of social media channels to ensure consistency in branding and messaging.
Stay updated on industry trends and best practices in social media management and public relations.

Requirements

Proven experience in social media management, preferably in an e-commerce environment.
Strong knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Familiarity with tools such as Hootsuite for managing multiple accounts efficiently.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation is a plus.
Experience with photography or graphic design is highly desirable.
Excellent written and verbal communication skills with a knack for storytelling.
Ability to analyze data from Google Analytics or similar tools to inform strategy adjustments.
Strong organizational skills with the ability to manage multiple projects simultaneously.
A passion for staying ahead of trends in digital marketing and advertising.

Join us as we elevate our brand's presence online!

Job Type: Full-time

Pay: $36,000.00 - $65,000.00 per year

Benefits

Dental insurance
Health insurance
Vision insurance

Schedule

8 hour shift
Day shift
Evening shift
Monday to Friday
Weekends as needed

Ability to Commute

Meridianville, AL 35759 (Required)

Ability to Relocate

Meridianville, AL 35759: Relocate before starting work (Required)

Work Location: In person

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Social Media and Marketing Manager