Growth Marketing Specialist (Demand Generation & Marketing Operations)

Location: Remote (U.S.)

Company: Aaniie.com

Department: Marketing

Employment Type: Full-Time

About the Role

Aaniie is growing, and we’re expanding our marketing team with a Growth Marketing Specialist who is passionate about digital marketing, demand generation, and scalable marketing operations.

This role plays a critical part in building a pipeline, managing campaigns, supporting paid advertising, maintaining marketing systems, and helping to ensure the success of strategic initiatives across the company.

Because we are a small, highly collaborative team, you will own several key areas outright—but you will also partner closely with teammates on large initiatives to ensure successful outcomes.

If you’re a resourceful, data-driven marketer who enjoys building campaigns, improving systems, and creatively supporting growth, this is a great opportunity to make a measurable impact.

What You’ll DoDemand Generation (Primary Responsibility)

· Support the planning and execution of multi-channel demand generation campaigns.

· Build audiences, landing pages, and nurture paths that support lead acquisition and conversion.

· Partner with our paid advertising agency (PPC/SEO) to align campaigns with product and sales priorities.

· Monitor campaign performance and collaborate on optimization opportunities.

· Ensure alignment between marketing-sourced leads, sales processes, and CRM workflows.

Marketing Operations & Systems

· Manage lead flow processes, scoring, and routing in HubSpot or CRM system.

· Maintain and optimize Revenue Hero, lifecycle automations, and trigger-based workflows.

· Track performance metrics and help build dashboards for leadership visibility.

· Ensure data integrity across marketing tools and systems.

Email & Campaign Marketing

· Plan and execute both prospect and customer email campaigns (1–2/day).

· Manage drip sequences, nurture flows, and campaign automation.

· Lead with distributing product updates, launches, and training announcements when campaigns require multi-channel alignment.

Content & Website Support

(Primary content ownership is not this role, but collaboration is essential.)

· Support campaign content needs with drafts, research, positioning, and SEO keyword alignment.

· Work with the writer/SEO agency to develop or refine content aligned to demand gen goals.

· Assist with updating website content, CTAs, landing pages, and campaign-related assets.

Paid Advertising & SEO Coordination

· Act as the day-to-day internal support for our ad/SEO agency.

· Ensure campaigns are properly briefed, targeted, and aligned with sales and product priorities.

· Monitor analytics and surface insights to the CSO and marketing team.

· Collaborate with Downstream Marketing to develop ad creative and visuals.

Cross-Team Collaboration (Shared with Marketing Team)

· Sales: Align on messaging, audience segments, and follow-up workflows.

· Product: Support feature launches, messaging, and customer adoption email campaigns.

· Support & Implementation: Build or assist with communications that help guide users through onboarding, migrations, or new training programs.

· Work jointly with the Downstream Marketing Manager to ensure brand consistency across all assets.

Tradeshow, Events & Webinars (Shared Responsibility)

(Downstream Manager owns creative/event branding; you support pipeline objectives.)

· Help with event promotion, lead capture workflows, retargeting, and follow-up campaigns.

· Coordinate registration links, tracking, landing pages, and promotional emails.

· Assist Sales with post-event nurture automation and analytics.

Social Media Support (As Needed)

(Downstream Manager owns primary execution.)

· Contribute campaign messaging, posting calendars, and analytics as needed.

· Assist with writing or optimizing posts tied to product launches or demand gen initiatives.

What You’ll Bring

· 1–4 years of experience in growth, digital marketing, demand generation, or marketing operations (SaaS preferred).

· Understanding of CRM and automation tools (HubSpot, Salesforce, Customer.io, etc.).

· Strong analytical mindset; comfortable digging into performance metrics.

· Ability to write clear, concise marketing copy.

· Strong organizational skills and ability to manage multiple moving parts.

· Collaborative approach—excited to work closely with creative, communications, product, sales, and our external agency.

Nice to Have

· Experience running paid campaigns or coordinating with PPC agencies.

· Familiarity with SEO basics or keyword research.

· Experience building dashboards or reports (HubSpot, GA4, Looker, etc.).

· Background in customer lifecycle marketing or user engagement programs.

Why Join Aaniie

· Meaningful mission supporting childcare and senior care providers.

· A growing SaaS company where your work directly impacts pipeline and revenue.

· Collaborative, Midwest-inspired culture that values teamwork, quality, and urgency.

· Opportunity to shape the future of Aaniie’s demand generation engine from the ground up.

How to Apply

Submit your resume, a brief introduction, and writing samples to careers@aaniie.com with the subject line: Marketing Communications Specialist – Application.

About Aaniie

Aaniie is the creator of an industry-leading platform designed to support organizations that deliver care in the home – from childcare to senior care. With a mission to simplify the world of care with technology, Aaniie includes everything care providers need to manage care – from marketing to scheduling to billing and back-office functions. Through our focus on automation, we are changing how care is delivered while maintaining a human connection at the center of everything we do. Our fast-growing platform is currently used by over a thousand organizations throughout the United States.

Ready to Apply?

If you're ready to take ownership, drive measurable results, and help us revolutionize the care industry, we want to hear from you.

Please submit your resume and a cover letter explaining why you are the ideal candidate for this role.

Aaniie is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits

401(k)
401(k) matching
Flexible schedule
Life insurance
Paid time off

Work Location: Hybrid remote in Eau Claire, WI 54701

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Growth Marketing Specialist