Position: Social Media and Digital Marketing Coordinator

Hours: Monday to Friday, 9 am – 5 pm

Location: Woodbridge, Ontario

Position Type: Hybrid, 4 days in-office.

Term: 12-month Contract Position

Salary Range: $52,000 - $62,000 WHO WE ARE

Ddrops Company is 100% Canadian-owned and operated, founded on a simple mission: to provide a “simply better” way to provide Vitamin D. We are passionate about creating quality natural health products and providing meaningful information to consumers and healthcare providers alike.

Known for our uncompromising product standards, Ddrops supplements are manufactured in GMP-certified facilities in Canada and hold third-party certifications worldwide, going above and beyond industry norms to ensure consistency, safety, and premium quality. That commitment to health and well-being has earned us the trust of families and healthcare professionals across North America, where Baby Ddrops has grown to become the #1 infant vitamin.

YOUR ROLE IN DRIVING SUCCESS This is an execution-first, hands-on role for someone who loves being in the details of great content, digital marketing, community building, and brand storytelling. Reporting to the Director of Sales & Marketing, you’ll help bring the Ddrops brand to life through social media, email, paid channels, earned media, and our growing online community, keeping campaigns moving, conversations thriving, press coverage growing, and our audience engaged. Social media & content creation

Manage day-to-day social execution across Instagram, TikTok, Facebook, and LinkedIn, including scheduling and posting.

Create compelling, on-brand short-form content, including Reels, TikToks, Stories, and static posts that speak to parents, caregivers, and wellness seekers.

Monitor trends, platform updates, and relevant health/wellness and parenting conversations to bring timely ideas to the content calendar.

Coordinate content shoots, helping with logistics, briefing, and asset management.

Support influencer and creator partnerships through outreach, gifting coordination, and deliverable tracking.

Maintain and organize digital asset libraries, including photography, video, and written copy. Paid social support

Assist with the setup, trafficking, and performance monitoring of paid campaigns across Meta (Facebook/Instagram) and TikTok.

Compile weekly performance reports and help maintain dashboards tracking key metrics including ROAS, CAC, CTR, and conversion rates.

Support creative testing by organizing assets, documenting results, and tracking learnings across campaigns. Community management

Own the Ddrops online community as the primary voice responding to comments, DMs, and mentions in a timely, warm, and on-brand way.

Develop and execute a community engagement strategy that builds genuine relationships with parents, caregivers, and health-conscious consumers.

Identify and nurture brand advocates, loyal customers, and UGC creators — turning fans into long-term community members.

Monitor brand sentiment and surface recurring themes or concerns to marketing and product teams.

Set and track community KPIs, including response rate, engagement rate, sentiment score, and community growth.

Coordinate PR and influencer initiatives to amplify community voices and integrate user stories into brand campaigns. Analytics & reporting

Track, analyze, and report on the performance of social, email, and digital campaigns, translating data into actionable insights. Email & digital campaigns

Help build, schedule, and QA email and SMS campaigns from copy to deployment to post-send reporting.

Assist with list segmentation, A/B testing, and lifecycle flows to improve open rates, click-through, and conversion. Additional responsibilities

Support product launches and campaign coordination, ensuring all pieces come together on time and on brand.

Stay current on digital and health trends and the competitive landscape.

Take on special projects and other duties as assigned.

WHO YOU ARE You don’t need to have done it all before, but you do need to be curious, proactive, and genuinely excited about health, wellness, and people. If you’re the kind of person who notices the typo before anyone else does, has three ideas for next month’s content calendar, knows how to write a pitch a journalist will actually open, and finds real joy in connecting with an online community, this role is for you. Knowledge, Experience &

Skills Education/Experience: Post-secondary diploma or degree in Marketing, Digital Marketing, Communications, Business Administration or a related field.

Minimum one year of professional experience in social media, digital marketing, and/or public relations.

Demonstrated experience managing or contributing to social medi

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Social Media and Digital Marketing Coordinator

Social Media and Digital Marketing Coordinator

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Social Media and Digital Marketing Coordinator

Social Media and Digital Marketing Coordinator