Digital Marketing Specialist Needed: Drive $250K+ in Small Business Grants

URGENT PROJECT - Quick Turnaround Needed

Project Overview

We're seeking an experienced digital marketing professional to execute a high-impact campaign for our client's Small Business Grant program. This project has the potential to deliver $1,000,000+ in grant awards to qualifying small businesses.

Campaign Goals

Generate 100+ small business registrations
Ensure 25+ businesses complete required courses for grant eligibility
Timeline: ASAP - June 30, 2025
Geographic Focus: New York State (with limited NJ/CT expansion)

What You'll Be Doing

Lead Generation & Conversion

Develop and execute targeted digital campaigns across multiple channels
Optimize conversion funnels to maximize registration rates
Implement retargeting strategies to re-engage prospects

Course Completion Strategy

Design email nurturing sequences to encourage course completion
Help develop engaging content that demonstrates course value
Develop urgency-driven campaigns for deadline motivation
Track and optimize the complete user journey from awareness to completion

Performance Optimization

Monitor campaign metrics and make real-time adjustments
Provide detailed weekly performance reports
Identify and resolve conversion bottlenecks

Project Requirements & Constraints

Geographic Limitations

Primary focus: New York State only
Limited expansion to Northern NJ and Southern CT allowed
NO nationwide targeting (flagged by program sponsor)

Audience Targeting

Small business owners (1-50 employees)
Industries: Retail, Professional Services, Healthcare, Food & Beverage, Technology
Must be registered businesses in the United States

Compliance Notes

Registration system only collects email addresses (no phone numbers)
Cannot repeatedly email existing client databases
Must adhere to program partner guidelines
No Purchase Necessary

Success Metrics

Primary:100+ registrations, 25+ course completions
Secondary:Cost per acquisition under $10; email open rates 30%+
Bonus:Geographic distribution across NY regions

What Makes This Project Special

High Impact:Your work directly results in $250,000+ in business grants
Portfolio Value:Trackable results with clear ROI metrics
Growth Opportunity:Potential for ongoing projects with our agency
Social Good:Supporting small business growth and economic development

Ready to make a real impact on small business growth?

We're looking for someone who can hit the ground running and deliver measurable results fast. This is a time-sensitive project with clear success metrics and the potential for significant business impact.

Apply now with your case studies and proposed approach!

Matchup Labs is a Brooklyn-based digital marketing agency specializing in hyper-local campaigns and community-focused initiatives.*

Qualifications

Project Requirements & Constraints
Must be registered businesses in the United States
Registration system only collects email addresses (no phone numbers)
Cannot repeatedly email existing client databases
No Purchase Necessary
Primary:100+ registrations, 25+ course completions
We're looking for someone who can hit the ground running and deliver measurable results fast

Benefits

Digital Marketing Specialist Needed: Drive $250K+ in Small Business Grants
This project has the potential to deliver $1,000,000+ in grant awards to qualifying small businesses
Secondary:Cost per acquisition under $10; email open rates 30%+
High Impact:Your work directly results in $250,000+ in business grants
Portfolio Value:Trackable results with clear ROI metrics
Growth Opportunity:Potential for ongoing projects with our agency
Social Good:Supporting small business growth and economic development

Responsibilities

Generate 100+ small business registrations
Ensure 25+ businesses complete required courses for grant eligibility
Develop and execute targeted digital campaigns across multiple channels
Optimize conversion funnels to maximize registration rates
Implement retargeting strategies to re-engage prospects
Design email nurturing sequences to encourage course completion
Help develop engaging content that demonstrates course value
Develop urgency-driven campaigns for deadline motivation
Track and optimize the complete user journey from awareness to completion
Monitor campaign metrics and make real-time adjustments
Provide detailed weekly performance reports
Identify and resolve conversion bottlenecks
Must adhere to program partner guidelines

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