Opportunity: IC Marketing Manager

Hersha Hospitality Management, commonly referred to as HHM, is an industry-leading hotel management, investment, and development firm. HHM currently provides turn-key management solutions to over 100 hotels across the United States, including branded and independent hotels. The Independent Collection is HHM’s fast-growing platform for managing, promoting, and identity building for independent hotels within the portfolio.

The Independent Collection (IC) aims to drive premium investment returns from independent hotels located in standout neighborhoods of gateway cities across the US. The IC Marketing Manager will be responsible for the execution and management of all marketing for the Independent Collection with a strong emphasis on digital marketing while working in conjunction with the Ecommerce Manager and sales teams. This role will manage workflow and execution of IC marketing efforts by providing day to day direction to internal staff and external partners, with regard to strategic prioritization, implementation, creative direction, and market knowledge. The ideal candidate should be detail-oriented, highly accountable, and passionate about boutique hotels. This position reports to the Vice President of Operations – Independent Collection and is based in the HHM Philadelphia Corporate Office. Salary is commensurate with experience.

Potential Career Path

Marketing Director – Director, Independent Collection Hotels

Essential Job Functions

Manage and enhance the Independent Collection’s brand, product recognition, and reputation in the public’s eye through the use of social media, print media, marketing strategy, and successful advertising practices.
Negotiate Contracts with vendors and digital advertising entities.
Analyze market research and strategies in order to engage and develop traditional as well as emerging markets while providing detailed reports and forecasting.
Maintain web presence, monitor traffic, and identify advertising and marketing opportunities.
Compile marketing data through data mining, trend recognition, and social media in order to generate detailed reports.
Embody the creative director and lead marketing efforts through clear communication in a project oriented, strategic, and globally conscience mindset.
Coordinate objectives with brand management, social media, and the creative atmosphere of the IC while ensuring uniformity and consistency across the IC branded hotels.
Ensure brand communication for areas of responsibility are consistent with the company and IC brand positioning.
Identify marketing and promotion opportunities then develop and execute marketing strategy and implantation.
Leverage customer insight data to refine market segments in order to attract additional and maintain existing customers.
Assist in implementing new tools, reports, and technology to analyze and report data needs among all functional areas.
Communicate both verbally and in writing to provide clear and precise data analysis.
Maintain E-Mail database.
Maintain and update Monthly Marketing action calendar.
Work with Public Relations to distribute press releases and follow up as necessary.
Follow sustainability guidelines and practices related to HHM’s EarthView program.
Perform other duties as requested by management.

Position Requirements

Bachelor’s degree required, preferably in Marketing, Communications, Real Estate, Business or Hospitality. MBA preferred.
Knowledge of marketing strategies and the hospitality industry.
Prior experience with a branded entity, working to develop, enhance, and cultivate that brand in the public eye.
Previous work experience in utilization and successful navigation of social media, specifically with brand nurturing and marketing, media buying and Ecommerce.
Candidate must be comfortable working in a shared space, without the use of a private office.
High proficiency in Google Apps, MS Word and PowerPoint; ability to learn the functionality of new software and systems.
Great communicator with the ability to convey both analysis and findings to management and external clients.
Ability to work in cross-functional, entrepreneurial atmosphere in order to achieve measurable results and improve existing processes.

Work Environment and Context

Work schedule varies and may include working on holidays and weekends.
Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

Source: HHM Hotels

Qualifications

The ideal candidate should be detail-oriented, highly accountable, and passionate about boutique hotels
Bachelor’s degree required, preferably in Marketing, Communications, Real Estate, Business or Hospitality
Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching

Benefits

Salary is commensurate with experience

Responsibilities

The IC Marketing Manager will be responsible for the execution and management of all marketing for the Independent Collection with a strong emphasis on digital marketing while working in conjunction with the Ecommerce Manager and sales teams
This role will manage workflow and execution of IC marketing efforts by providing day to day direction to internal staff and external partners, with regard to strategic prioritization, implementation, creative direction, and market knowledge
Manage and enhance the Independent Collection’s brand, product recognition, and reputation in the public’s eye through the use of social media, print media, marketing strategy, and successful advertising practices
Negotiate Contracts with vendors and digital advertising entities
Analyze market research and strategies in order to engage and develop traditional as well as emerging markets while providing detailed reports and forecasting
Maintain web presence, monitor traffic, and identify advertising and marketing opportunities
Compile marketing data through data mining, trend recognition, and social media in order to generate detailed reports
Embody the creative director and lead marketing efforts through clear communication in a project oriented, strategic, and globally conscience mindset
Coordinate objectives with brand management, social media, and the creative atmosphere of the IC while ensuring uniformity and consistency across the IC branded hotels
Ensure brand communication for areas of responsibility are consistent with the company and IC brand positioning
Identify marketing and promotion opportunities then develop and execute marketing strategy and implantation
Leverage customer insight data to refine market segments in order to attract additional and maintain existing customers
Assist in implementing new tools, reports, and technology to analyze and report data needs among all functional areas
Communicate both verbally and in writing to provide clear and precise data analysis
Maintain E-Mail database
Maintain and update Monthly Marketing action calendar
Work with Public Relations to distribute press releases and follow up as necessary
Follow sustainability guidelines and practices related to HHM’s EarthView program
Perform other duties as requested by management
Work schedule varies and may include working on holidays and weekends

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IC Marketing Manager