Benefits

401(k)

Competitive salary

Dental insurance

Flexible schedule

Free food & snacks

Health insurance

Paid time off

Vision insurance

About the Role

We’re seeking a highly skilled Digital Marketing Specialist with proven experience managing Google Ads and Meta Ads campaigns for service-based businesses. If you know how to drive leads, optimize budgets, and scale paid ad campaigns effectively, this is the role for you!

What You’ll Do

Manage and optimize 6-8 Google Ads accounts for service industry businesses.

Plan, execute, and track high-converting campaigns on Google Ads and Meta Ads (Facebook/Instagram).

Analyze performance data (CPC, CTR, conversion rates) using GA4 and make real-time optimizations.

A/B test ad creatives, headlines, and landing pages to improve conversion rates.

Develop and implement remarketing, audience segmentation, and lookalike audience strategies.

Work closely with the creative team to craft engaging ad content tailored to the target audience.

Stay ahead of Google Ads and Meta Ads platform changes and emerging trends.

Plus...

Launch new PPC Campaigns

Create regular Google Ads and Analytics reports for clients.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights and optimize spend and performance based on the insights.

What You’ll Need

2-4 years of hands-on experience managing Google Ads and Meta Ads for service-based businesses.

Direct experience running lead generation campaigns for home services, professional services, or similar industries.

Strong knowledge of Google Analytics, GA4, Google Search Console and conversion tracking.

Proven ability to scale campaigns while optimizing ad spend and ROAS.

Experience with remarketing, audience targeting, and lookalike audiences.

Understanding of landing page optimization and A/B testing.

Strong communication, analytical skills, and copywriting experience.

Experience with WordPress/Elementor.

Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect.

Bachelor's (Preferred)

Additional Perks

Casual dress code

Laid-back work environment

Hybrid remote flexibility – work from home 1-2 days, and work onsite in Bedford, MA 3-4 days for collaboration and strategy sessions.

Competitive salary based on experience.

If you live in Massachusetts, thrive in fast-paced environments and don't like the same old thing every day...APPLY TODAY.

About 1-Stop Design Shop: We are One-Stop that has it All, providing branding, design, custom printing, apparel, promotional items, web design, SEO, pay-per-click management, and social media management services to small to large sized businesses. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Flexible work from home options available.

Qualifications

2-4 years of hands-on experience managing Google Ads and Meta Ads for service-based businesses
Direct experience running lead generation campaigns for home services, professional services, or similar industries
Strong knowledge of Google Analytics, GA4, Google Search Console and conversion tracking
Proven ability to scale campaigns while optimizing ad spend and ROAS
Experience with remarketing, audience targeting, and lookalike audiences
Understanding of landing page optimization and A/B testing
Strong communication, analytical skills, and copywriting experience
Experience with WordPress/Elementor
Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect

Benefits

401(k)
Competitive salary
Dental insurance
Flexible schedule
Free food & snacks
Health insurance
Paid time off
Vision insurance
Additional Perks
Casual dress code
Laid-back work environment
Hybrid remote flexibility – work from home 1-2 days, and work onsite in Bedford, MA 3-4 days for collaboration and strategy sessions
Competitive salary based on experience
Flexible work from home options available

Responsibilities

Manage and optimize 6-8 Google Ads accounts for service industry businesses
Plan, execute, and track high-converting campaigns on Google Ads and Meta Ads (Facebook/Instagram)
Analyze performance data (CPC, CTR, conversion rates) using GA4 and make real-time optimizations
A/B test ad creatives, headlines, and landing pages to improve conversion rates
Develop and implement remarketing, audience segmentation, and lookalike audience strategies
Work closely with the creative team to craft engaging ad content tailored to the target audience
Create regular Google Ads and Analytics reports for clients
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights

✨ Job alerts

✨ Job alerts

Google Ad Specialist Job at 1-Stop Design Shop in Bedford

1-Stop Design Shop, Inc. is hiring: Digital Marketing Specialist — Google Ads, G