Job Summary

The Manager of Marketing and Communications for the College of Liberal Arts (CoLA) will formulate and execute communications and marketing strategies and play a critical role in promoting the college's programs, research, and achievements. This position is responsible for ensuring the College's visibility, reputation, and overall brand are amplified both internally and externally. This position requires a creative and strategic thinker with strong leadership skills, able to foster collaboration across departments, manage high-impact campaigns, and lead a team to maintain a strong online presence. The manager will supervise the communication, marketing, and outreach staff within the Dean's office.

Essential Duties

Communications

Work closely with and supervise the communications staff in implementing duties related to CoLA communications.
Aid in prioritizing and assigning communication activities.
Oversee the development and implementation of an integrated communications plan for CoLA and serve as the primary media contact.
Coordinate the development and dissemination of CoLA annual impact reports, digital newsletters, and alumni/donor communications.
Write and edit event scripts in collaboration with relevant stakeholders.
Coordinate CoLA website updates and social media presence with University Communications personnel (e.g., updates to the website, adding new content and web pages, promoting current and new programs).
Oversee coordination programs, events, and activities associated with CoLA, advisory groups, and press opportunities with CoLA events.

Marketing

Work with CoLA leadership to update and implement a comprehensive marketing plan including updating and maintaining all promotional materials and recruitment literature.
Review and approve promotional materials before external dissemination.
Coordinate with program areas to market programs and ensure branding consistency.
Design, lead, and implement the CoLA marketing plan with an emphasis on measurable results.
Collaborate closely with the Dean to integrate College-specific strategies with broader academic marketing initiatives, ensuring cohesive message and strategic alignment with University goals.
Supervise CoLA's web/graphic designer and ensure digital strategies are implemented consistently across platforms.

Events Management

Lead the planning and execution of CoLA events, ensuring they align with the strategic priorities of both the College and broader University marketing goals.
Supervise the Special Events Planner, ensuring that College events enhance engagement with students, alumni, faculty, and other stakeholders, and that they are consistent with broader academic program marketing efforts.

Budget & Resource Management

Manage the marketing and communications budget for CoLA, ensuring that resources are allocated effectively to support strategic objectives while maintaining fiscal responsibility.
Ensure that budgetary decisions align with the broader goals set by the Dean.

Performs other duties as assigned.

Required Qualifications

Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field.
Seven (7) years of significant and progressive experience in marketing communications, web experience, and external relations for corporate and/or academic organizations or an equivalent mix of education and relevant experience in similar role.
Experience in advertising/media relations.
Previous experience supervising staff and leading a team.

Preferred Qualifications

Master's degree in marketing, communications, public relations, journalism, or related field.
Experience working with employees, community members, students, and others.
Demonstrated successful experience creating communications or marketing materials that are culturally responsive and accessible to the varies communities served by the College.
Demonstrated ability to successfully manage multiple projects with competing deadlines.
Experience using a CRM for recruitment and communications.

Special Instructions

Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

EEO Statement

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.

Open Until Filled: No

Location: Arlington

Qualifications

Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field
Seven (7) years of significant and progressive experience in marketing communications, web experience, and external relations for corporate and/or academic organizations or an equivalent mix of education and relevant experience in similar role
Experience in advertising/media relations
Previous experience supervising staff and leading a team
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major

Responsibilities

The Manager of Marketing and Communications for the College of Liberal Arts (CoLA) will formulate and execute communications and marketing strategies and play a critical role in promoting the college's programs, research, and achievements
This position is responsible for ensuring the College's visibility, reputation, and overall brand are amplified both internally and externally
This position requires a creative and strategic thinker with strong leadership skills, able to foster collaboration across departments, manage high-impact campaigns, and lead a team to maintain a strong online presence
The manager will supervise the communication, marketing, and outreach staff within the Dean's office
Work closely with and supervise the communications staff in implementing duties related to CoLA communications
Aid in prioritizing and assigning communication activities
Oversee the development and implementation of an integrated communications plan for CoLA and serve as the primary media contact
Coordinate the development and dissemination of CoLA annual impact reports, digital newsletters, and alumni/donor communications
Write and edit event scripts in collaboration with relevant stakeholders
Coordinate CoLA website updates and social media presence with University Communications personnel (e.g., updates to the website, adding new content and web pages, promoting current and new programs)
Oversee coordination programs, events, and activities associated with CoLA, advisory groups, and press opportunities with CoLA events
Work with CoLA leadership to update and implement a comprehensive marketing plan including updating and maintaining all promotional materials and recruitment literature
Review and approve promotional materials before external dissemination
Coordinate with program areas to market programs and ensure branding consistency
Design, lead, and implement the CoLA marketing plan with an emphasis on measurable results
Collaborate closely with the Dean to integrate College-specific strategies with broader academic marketing initiatives, ensuring cohesive message and strategic alignment with University goals
Supervise CoLA's web/graphic designer and ensure digital strategies are implemented consistently across platforms
Lead the planning and execution of CoLA events, ensuring they align with the strategic priorities of both the College and broader University marketing goals
Supervise the Special Events Planner, ensuring that College events enhance engagement with students, alumni, faculty, and other stakeholders, and that they are consistent with broader academic program marketing efforts
Budget & Resource Management:
Manage the marketing and communications budget for CoLA, ensuring that resources are allocated effectively to support strategic objectives while maintaining fiscal responsibility
Ensure that budgetary decisions align with the broader goals set by the Dean
Performs other duties as assigned

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