**Date**:28 Aug 2025

*Location**: Maple Ridge, British Columbia, CA, V2X 0Z5
*Company**:Orica
*About Orica**
At Orica, it’s the power of our people that leads change and shapes our futures.
Every day, all around the world, our people help mobilize vital resources essential to progress. Established in 1874, we have grown to become the world leader in mining and civil blasting with a diverse of team of more than 13,000 across the world. From the production and supply of explosives, blasting systems, mining chemicals and geotechnical monitoring to our cutting-edge digital solutions and comprehensive range of services, we sustainably mobilise the earth’s resources.
It’s an exciting time to join us - we are shaping the future of mining through digital and automated technologies, embracing new ways of thinking, pioneering innovation and reimagining the way we work.'
*About The Role - 34663 - Product Marketing Specialist (Maple Ridge BC)**
We are excited to announce an opportunity at Orica for a Product Marketing Specialist within our Digital Solutions division. The Product Marketing Specialist plays a pivotal role at the intersection of product, commercial, and marketing functions. This role is responsible for transforming complex technical features into compelling, customer-centric value propositions and executing go-to-market strategies that drive adoption, differentiation, and growth across global markets.
Working across a portfolio of advanced technologies from the Orica Digital Solutions Geosolutions business, the Specialist will shape how our products are positioned and communicated to mining and civil/infrastructure sectors. This role requires a strategic thinker with strong technical acumen and the ability to balance high-level planning with hands-on execution.
*What you will be doing**
*Strategic Product Marketing**
Develop and execute product marketing strategies aligned with product roadmaps and business goals.
Conduct market assessments to understand market segmentation, commercial potential, positioning, buyer personas, and customer value propositions.
*Go-to-Market Leadership**
Lead go-to-market planning and execution for new hardware and software product launches and feature releases.
Ensure readiness across sales, support, and marketing teams at launch.
Collaborate with product managers to align messaging with product capabilities and roadmap.
*Messaging & Positioning**
Translate complex technical features into clear, differentiated messaging tailored to target audiences.
Develop positioning frameworks that articulate how we win in each market segment.
Ensure messaging consistency across all channels and touchpoints, aligned with customer value propositions.
Support the development and implementation of pricing strategies.
*Market & Competitive Intelligence**
Act as an internal expert on market dynamics, and competitor strategies.
Be an expert on our buyers, who they are, how they buy and their key buying criteria

Stakeholder Engagement

Serve as a key connector between Product, Marketing and Sales teams.

Represent product marketing in senior forums, aligning stakeholders on strategy and priorities.

*Metrics**
Primary outputs of the role:
Zero incidents and injuries
Meeting revenue forecasts and ROI goals
Managing budget
Quality of advice provided, including ease of use by internal customers
Successfully deliver the goals and projects defined in the Marketing and Communications Project Plan and Technology Plan, on time, to scope and on budget
Work well with little supervision
Works well coordinating a broad range of internal stakeholders across GP exec team, regional sales and ops, product development and engineering teams
*What you will bring**
3-5 years of experience in B2B product marketing, ideally in technical or SaaS environments.
Proven ability to translate technical concepts into compelling customer narratives.
Experience with go-to-market planning, and competitive analysis
Strong collaboration and influencing skills and experience working in cross-functional global teams.
Experience in implementing process improvement initiatives would be desirable.
Ability to communicate and collaborate with customers and industry experts to inform strategy.
*Role dimensions**
Has in-depth knowledge of concepts/principles in own discipline
Required to solve problems using evaluative judgement based on the analysis of factual and qualitative information in complicated or novel situations
May provide on job training to new employees
*Your qualifications**
Bachelor’s degree in Marketing, Communications, Engineering, or a related field.
*How you shape and influence others**
Demonstrates courage, models resilience and flexibility
Possess unquestioned reputation for integrity, ethics, personal values, and solid character
Builds the trust of others
Strong stakeholder management, interpersonal and communic

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Product Marketing Specialist

25-168 Digital Marketing and Engagement Coordinator