Director Of Sales & Marketing

Located in Downtown LA's cultural corridor, Conrad Los Angeles is the city's newest luxury destination, featuring over 300 rooms, a world-class spa, a 16,000-square-foot rooftop pool deck, 12,000 square feet of event space, and three dynamic dining experiencesincluding our signature restaurant, San Laurel, all in partnership with Chef Jose Andres' award-winning restaurant group, JoseAndresFoodGroup.

As the Director of Sales & Marketing, you will be responsible for overseeing commercial strategies for your hotel. Your goal is to improve the performance of the asset by connecting strategy and business processes. Hilton's Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering, and events management, call centers, and analytics functions. These functions are the core of Hilton's "commercial engine" and are essential to Hilton's ability to drive profitable growth.

What will I be doing?

The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance. This includes but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.

In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.

Strategy

Produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support
Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves
Direct accountability for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient
Work with Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share
Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective
Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets
Develop and execute departmental expense budget and forecasts
Develop and maintain detailed and real-time knowledge of all competitor and market activity
Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)

Leadership

Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies
Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis
Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
Responsible for recruiting and retention of all sales and marketing roles
Lead, engage, and develop team members, including ongoing performance development and Career Development Plans
Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to:
Group Sales
Business Transient Sales
Leisure Sales
Catering Sales
Marketing
Facilitate and lead in a culture that is aligned with Hilton's DEI and ESG enterprise goals

Ownership, Customer, and Stakeholder Relations

Own performance and commercial activity reporting for each of your hotels (i.e., performance status communication and response plans)
In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses)
Liaise with Hilton Worldwide Sales, regional support and brand teams
Build strong relationships with CVB, community influencers and 3rd party travel partners
High level of engagement with customers from all sales segments
Support of team's high-impact site visits and pre-convention meetings
Support of sales managers sales travel into feeder markets

What are we looking for?

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

Hotel Sales, Catering or Marketing Experience
Leadership management Experience
Ability to travel
Experience in hotel management, or related industry, essential
Highly professional presentations and communication (oral and written) skills
Proficiency with standard Microsoft Office
Ability to perform critical analysis

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

Four-year college degree preferred
Adaptable experience with business strategy, business planning, and business plan development
Ability to speak multiple languages
Multiple Brand experience

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

Hospitality - We're passionate about delivering exceptional guest experiences.
Integrity - We do the right thing, all the time.
Leadership - We're leaders in our industry and in our communities.
Teamwork - We're team players in everything we do.
Ownership - We're the owners of our actions and decisions.
Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

Quality
Productivity
Dependability
Customer Focus
Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

The Benefits Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S. We support the mental and physical wellbeing of all Team Members so they can thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

Access to your pay when you need it through DailyPay
Health insurance
Career growth and development
Team Member Resource Groups
Recognition and rewards programs
Go Hilton travel discount program
Best-in-Class Paid Time Off (PTO)
Supportive parental leave
Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable.

The annual salary range for this role is $180,000 to $195

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