Vice President, Sales & Marketing

Location: Huron County, ON (On-site | Relocation Required)

Compensation: $175,000 base + uncapped performance incentives

About The Organization

This role is with an established Canadian organization operating in the engineered building and construction space. The company has been in business for over 18 years, employs approximately 100 people, and operates across Canada, the United States, and select international markets. The business primarily sells through dealer and distribution networks while continuing to expand direct sales initiatives. The organization is entering a new growth phase and is investing in senior leadership to support long-term strategic expansion.

Position Summary

Reporting directly to the President, the Vice President of Sales & Marketing will lead sales and marketing strategy across North America, with growing international exposure. This role is responsible for driving revenue growth, strengthening dealer networks, coaching and mentoring sales leadership, and aligning sales and marketing efforts to support continued expansion.

Key Responsibilities

Sales & Revenue Leadership

Develop and execute comprehensive sales strategies to achieve revenue targets
Drive year-over-year growth across Canadian and U.S. markets
Establish sales objectives, quotas, and performance metrics (KPIs)
Lead, coach, and mentor a geographically distributed sales team
Strengthen accountability, performance management, and sales culture

Dealer Network & Market Expansion

Expand and optimize dealer and distribution networks
Identify underserved territories and secure new dealer partnerships
Maintain strong relationships with key dealers and strategic accounts
Support direct sales initiatives alongside dealer-driven revenue

Marketing Oversight & Alignment

Align sales and marketing strategies to support growth objectives
Provide leadership on brand positioning, lead generation, and digital strategy
Oversee CRM usage, reporting, and adoption
Collaborate with marketing on messaging, campaigns, and market presence

Cross-Functional & Executive Collaboration

Partner with finance, operations, HR, and product teams
Support pricing strategies, forecasting, and commission structures
Provide regular performance reporting to executive leadership

Industry Representation

Represent the organization at trade shows, dealer conferences, and industry events
Build market presence and strategic industry relationships

Qualifications & Experience

Senior-level sales leadership experience (VP or equivalent)
Extensive background in sales management, market analysis, and strategic planning
Experience selling through dealer and distribution networks
Sales experience in both Canada and the United States
Background in construction, building materials, engineered products, or manufacturing
Proven ability to mentor, coach, and develop high-performing sales teams
Strong financial acumen and experience managing sales budgets
CRM expertise required
Strong negotiation, communication, and executive presence

Compensation & Benefits

Base salary: $175,000
Uncapped commissions and performance-based incentives
High earning potential tied to year-over-year growth
Benefits start immediately
Pension plan with employer match

Travel & Relocation

Travel during peak periods across Canada and the U.S.
Relocation support available

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Vice President of Sales & Marketing