Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

Lead and manage the Marketing team, including 360 marketing and Media/PR functions, in both daily operations and long-term planning. Build team talents with shifts towards a 360-marketing approach.

Build strategic marketing plans with strong story-telling that support short and long-range business objectives using quantitative and qualitative data to inform this strategic work.

360

Collaborate with cross-functional leaders and global partners, to design and implement a comprehensive brand experience across consumer touchpoints, ensuring seamless integration from offline to online channels.

Direct the development and execution of a 360-degree strategy encompassing consumer insights, POS/visual merchandising, social media, media planning and activation, influencer partnerships, events, CRM/loyalty initiatives, and marketing analytics.

Lead the marketing team to communicate clear, inspiring, and achievable objectives and guide NA and Global Creative team to ensure strategic objectives are successfully achieved in all creative touchpoints including advertising, & in store experience, eventing, digital, and social. Drive consistent brand story-telling to recruit key consumers.

Oversee social and experience strategy, partnering with direct reports to ensure that our story and messages are consistent and coherent across channels.

Responsible for executing all consumer engagement activity for NA as cohesive lever to NA g2m and media planning inclusive of OOH, pop ups, while partnering with Influencer/PR and Marketing teams on eventing and social sampling. Responsible for facilitating g2m meetings across all stakeholders for G2m planning to align strategy between retailers, global and b.com

Leads team to develop NA media strategy from in-depth analysis of cross channel/ full funnel media utilizing NA marketing calendar backed by NA local product and consumer priorities. Responsible for reporting on all media and consumer engagement activity against campaigns

Partner with external agencies to develop, execute, and measure brand marketing tests and campaigns that deliver against brand awareness and perception goals

Proposes and develops content mapping and asset needs for all product launches and always-on activity

Proposes locally relevant content that aligns to media and retail strategy across channels

Lead and oversee NA Earned Media strategy, execution and analytics including PR, paid/unpaid influencers and brand advocacy in line with the Global Comms Strategy.

Work with internal and external creative agency/partners to develop complementary activation ideas for 5* programs with relevant commercial experiences and tools. Consolidate teams' inputs into cohesive go-to-market presentations and present to leadership for alignment and approval

Product Marketing

Lead Product Marketing to ensure category marketing plans are in strategic alignment with Global and on target for NA opportunities.

Builds the NA product and marketing calendar aligning with global on the key focuses, including NA product needs programs for future 3 years

Provides NA market intel to inform and guide the product development and consumer engagement planning respecting key milestones in the process

Lead visual merchandising priorities and strategies aligned with brand consumer and product priorities, and partner with Trade Marketing and Field to ensure execution aligned and supporting of overall marketing plan.

Own all elements of consumer shopping experience in store and online including VM, online content and sampling strategy.

Drive SIOP and partner with Marketing Operations, Supply and Demand teams to manage annual/seasonal project pipeline, basic business and assortment

Leads pricing strategy across the NA region, analyzing brand and competition

Own marketing calendar, shipping dollars and support to deliver financial objectives.

Qualifications

Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company

Strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way

Demonstrates agility to evolve strategy, plans and tactics based on industry trends

Demonstrates ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver

Demonstrates instinct for strong storytelling (written and visual) with the ability to collaborate successfully with creative partners

Excellent judgment and ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues

Deep subject matter expertise in building and evolving a consumer brand through its various growth stages - including high growth

Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies

Develop customer-driven marketing strategies (i.e. based on consumer insights, competitive understanding, and brand knowledge)

Deep experience in planning and executing marketing programs across the digital ecosystem.

Strong integrated marketing expert with passion in customer experience

Leads advertising process, partner with COEs and outside advertising agencies

Demonstrates ability to think strategically and transform information and data into effective strategies and ultimately drive results.

Expertise across all 360 marketing touchpoints driving commercial activities

Strong negotiation skills and relationship building skills with internal and external partners.

Pay Range

The anticipated base salary range for this position is $221,600.00 to $377,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,

The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.

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VP, Marketing, Bobbi Brown NA

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