Digital Marketing Specialist job at ATS Automation. Warminster, PA.

ATS Scientific Products is searching for a Digital Marketing Specialist to join the team!

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various platforms. You will manage SEO, SEM, and paid advertising initiatives, ensuring maximum visibility and engagement. Proficiency in WordPress, SEO, SEM, and LinkedIn Ads is a must. Additionally, you will maintain our company's website, ensuring it is regularly updated with fresh content on a weekly basis. This is a remote position - NY, PA, NJ locations preferred.

Key Responsibilities

Manage and optimize SEO strategies to improve organic search rankings and website visibility.
Oversee SEM campaigns, including paid search (PPC) and display advertising, ensuring effective budget allocation and ROI.
Set up, manage, and optimize LinkedIn Ads and other paid media campaigns.
Maintain and update WordPress website, ensuring best practices in UX, content optimization, and performance.
Regularly update website content to keep information current and engaging.
Conduct keyword research, competitive analysis, and ongoing performance tracking.
Develop compelling and targeted ad copy, landing pages, and marketing content.
Monitor campaign performance, analyze key metrics, and generate reports with actionable insights.
Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
Stay updated with the latest digital marketing trends, tools, and best practices.

Qualifications & Requirements

Proven experience in digital marketing, SEO, SEM, and paid advertising.
Proficiency in WordPress, including content management, plugins, and basic customization.
Hands-on experience with Google Ads, LinkedIn Ads, and other PPC platforms.
Strong knowledge of Google Analytics, Google Search Console, and other SEO tools.
Experience with A/B testing, conversion optimization, and landing page creation.
Excellent analytical skills and ability to interpret marketing data.
Strong communication, organizational, and project management skills.
Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications

Certifications in Google Ads, LinkedIn Marketing, or SEO are a plus.
Experience with email marketing, social media, or content marketing.
Familiarity with CRM and marketing automation tools.

HSE

All employees have the responsibility to work in a safe manner and report any health, safety or environmental concern to their manager or supervisor in a timely manner.

Employee responsibilities for Health, Safety and Environment include:

Work in compliance with divisional health, safety and environmental procedures
Refrain from removing or altering safety devices or guarding unless hazardous energies are controlled through lockout-tagout methods
Report any unsafe conditions or unsafe acts
Report defect in any equipment or protective device
Ensure that the required protective equipment is used for the assigned tasks
Attend all required health, safety and environmental training
Report any accidents/incidents to supervisor
Assist in investigating accidents/incidents
Refrain from engaging in any prank, contest, feat of strength, unnecessary running or rough and boisterous conduct

Why Scientific Products? The three parallelograms in our logo reflect our core company values: People, Process, and Performance. As part of ATS, Scientific Products leverages the ATS Business Model (ABM) to train, develop, engage, empower, and energize our people to make impactful changes in the organization. Our relentless focus on people is what continues to set us apart as a great place to build a career.

We provide a wide range of innovative and high-quality scientific products that improve people’s lives
We offer a robust health and welfare benefits package that includes Life, Health, Dental, Vision
We offer 401(K) including company match, Paid Time Off annually + Paid Holidays
You will enjoy career Advancement Opportunities and Tuition Assistance to help you achieve your goals and continue your career growth

EEO and Affirmative Action Statement

SP is an Equal Opportunity Employer, dedicated to a policy of non-discrimination in employment on any basis and takes affirmative action to ensure equal employment opportunities. It is our policy to provide our employees and applicants with equal employment opportunities in accordance with applicable laws and not to discriminate on the basis of race, color, religion, ancestry, national origin, age, marital status, sex, gender identification, sexual orientation, genetic information, political belief, pregnancy, citizenship, handicap or disability, status as a veteran or member of the U.S. military, or any other characteristic protected by applicable federal, state, or local laws. SP's Affirmative Action Plan is available through the HR Department and may be accessed during normal business hours.

Pay Transparency Nondiscrimination Provision

SP will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. #LI-Remote

Qualifications

Proficiency in WordPress, SEO, SEM, and LinkedIn Ads is a must
Proven experience in digital marketing, SEO, SEM, and paid advertising
Proficiency in WordPress, including content management, plugins, and basic customization
Hands-on experience with Google Ads, LinkedIn Ads, and other PPC platforms
Strong knowledge of Google Analytics, Google Search Console, and other SEO tools
Experience with A/B testing, conversion optimization, and landing page creation
Excellent analytical skills and ability to interpret marketing data
Strong communication, organizational, and project management skills
Ability to work independently and collaboratively in a fast-paced environment

Benefits

We offer a robust health and welfare benefits package that includes Life, Health, Dental, Vision
We offer 401(K) including company match, Paid Time Off annually + Paid Holidays
You will enjoy career Advancement Opportunities and Tuition Assistance to help you achieve your goals and continue your career growth

Responsibilities

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various platforms
You will manage SEO, SEM, and paid advertising initiatives, ensuring maximum visibility and engagement
Manage and optimize SEO strategies to improve organic search rankings and website visibility
Oversee SEM campaigns, including paid search (PPC) and display advertising, ensuring effective budget allocation and ROI
Set up, manage, and optimize LinkedIn Ads and other paid media campaigns
Maintain and update WordPress website, ensuring best practices in UX, content optimization, and performance
Regularly update website content to keep information current and engaging
Conduct keyword research, competitive analysis, and ongoing performance tracking
Develop compelling and targeted ad copy, landing pages, and marketing content
Monitor campaign performance, analyze key metrics, and generate reports with actionable insights
Collaborate with cross-functional teams to align marketing efforts with overall business objectives
Stay updated with the latest digital marketing trends, tools, and best practices
All employees have the responsibility to work in a safe manner and report any health, safety or environmental concern to their manager or supervisor in a timely manner
Work in compliance with divisional health, safety and environmental procedures
Refrain from removing or altering safety devices or guarding unless hazardous energies are controlled through lockout-tagout methods
Report any unsafe conditions or unsafe acts
Report defect in any equipment or protective device
Ensure that the required protective equipment is used for the assigned tasks
Attend all required health, safety and environmental training
Report any accidents/incidents to supervisor
Assist in investigating accidents/incidents
Refrain from engaging in any prank, contest, feat of strength, unnecessary running or rough and boisterous conduct

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Digital Marketing Specialist at ATS Automation Warminster, PA