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Sea-based skin and hair care for men. BECOME THE MERMAN.

The Merman Co. creates nutrient-rich products that heal, protect, and refresh men’s skin and hair for long days in the ocean, on the beach, and under the sun. With clean ingredients and a signature sea breeze aroma, we bring coastal self-care, style, and confidence to men who live boldly and look incredible.

Role Description

This is a hybrid full-time position for a Digital Marketing Director based in Orange County, CA, with partial work-from-home flexibility. You will be the strategic lead for all things digital—from content to conversion. You’ll manage and execute digital marketing strategies, direct social and influencer campaigns, oversee e-commerce performance, and ensure strong brand alignment across every customer touchpoint.

We’re looking for someone who thrives in an aesthetic, results-driven environment, understands how to generate attention and loyalty online, and is excited to help scale a fast-growing, unconventional men’s brand.

Key Responsibilities

Own and evolve the digital marketing strategy, with an emphasis on content performance, influencer outreach, and sales conversion

Manage and grow our social media presence across TikTok, Instagram, YouTube, Facebook, and Snapchat

Track and optimize paid ad performance (Meta, Google, TikTok)

Coordinate product drops, launches, brand campaigns, and giveaways

Build and manage email + SMS marketing campaigns

Oversee influencer relations, from PR gifting to brand deals and affiliate programs

Analyze web and e-commerce performance using tools like Shopify, Klaviyo, and Google Analytics

Collaborate on content shoots, brand visuals, and creative storytelling

Maintain strong, consistent brand identity and voice across all platforms

Qualifications

Proven experience in digital marketing, with a strong focus on e-commerce, social strategy, and performance metrics

Proficiency in ad platforms (Meta, TikTok, Google), influencer management, and email/SMS campaign management platforms

Strong understanding of brand building and aesthetic-driven marketing

Excellent communication and project management skills

Highly organized, self-motivated, and able to adapt in a fast-paced, founder-led environment

Experience in beauty, skincare, or lifestyle CPG is a plus

Bachelor's degree in Marketing, Business, or related field preferred (not required)

Compensation & Schedule

We rely on market indicators and consider your background, skills, and experience to determine your compensation in the market range. Bonus eligibility varies by role and is determined based on the position's impact and contribution to our strategic goals.

Pay Range

$70,000—$75,000 USD

Full-time salaried role with flexible hours (estimated ~40 hours/week), hybrid in-person/remote structure with bonus opportunities based on revenue growth and campaign performance.

Seniority levelSeniority level Mid-Senior level

Employment typeEmployment type Full-time

Job functionJob function Marketing and Sales

Industries Retail Health and Personal Care Products

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Qualifications

Proven experience in digital marketing, with a strong focus on e-commerce, social strategy, and performance metrics
Proficiency in ad platforms (Meta, TikTok, Google), influencer management, and email/SMS campaign management platforms
Strong understanding of brand building and aesthetic-driven marketing
Excellent communication and project management skills
Highly organized, self-motivated, and able to adapt in a fast-paced, founder-led environment
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Product Marketing Manager- Consumer TechCarlsbad, CA $140,000.00-$170,000.00 4 days ago
Senior Product Marketing Manager, Amazon FreshNewport Beach, CA $65,000.00-$80,000.00 1 month ago

Benefits

Compensation & Schedule
We rely on market indicators and consider your background, skills, and experience to determine your compensation in the market range
Bonus eligibility varies by role and is determined based on the position's impact and contribution to our strategic goals
Pay Range
$70,000—$75,000 USD
Full-time salaried role with flexible hours (estimated ~40 hours/week), hybrid in-person/remote structure with bonus opportunities based on revenue growth and campaign performance

Responsibilities

You will be the strategic lead for all things digital—from content to conversion
You’ll manage and execute digital marketing strategies, direct social and influencer campaigns, oversee e-commerce performance, and ensure strong brand alignment across every customer touchpoint
Own and evolve the digital marketing strategy, with an emphasis on content performance, influencer outreach, and sales conversion
Manage and grow our social media presence across TikTok, Instagram, YouTube, Facebook, and Snapchat
Track and optimize paid ad performance (Meta, Google, TikTok)
Coordinate product drops, launches, brand campaigns, and giveaways
Build and manage email + SMS marketing campaigns
Oversee influencer relations, from PR gifting to brand deals and affiliate programs
Analyze web and e-commerce performance using tools like Shopify, Klaviyo, and Google Analytics
Collaborate on content shoots, brand visuals, and creative storytelling
Maintain strong, consistent brand identity and voice across all platforms

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