Please use this link to apply directly to the company site: Director - Marketing & Sales

Summary/Objective

The Director - Marketing & Sales is responsible for orchestrating a broad range of marketing activities. This role involves strategic planning, transformational leadership, preparation and execution, development of traditional and digital marketing strategies, and the tactical employment of gaming industry knowledge. The Director ensures alignment of marketing efforts with the casino’s goals, oversees data analysis, frequently engages in marketing campaign management and adaptation, and employs strong leadership principles to ensure team alignment. A key focus is on leveraging analytics tools, fostering team dynamics, and collaborating with other departments to drive the organization’s marketing objectives and profitability.

The objective for the Director - Marketing & Sales is to lead and innovate in all marketing endeavors. This involves crafting and implementing a comprehensive marketing plan, managing direct marketing campaigns, analyzing data for informed decision-making, and ensuring compliance with industry regulations. The role demands a balance of creative thinking, analytical skills, and leadership prowess to enhance the casino’s brand and market presence while optimizing financial returns and strengthening customer relationships.

Key Accountabilities

Strategic Planning: Develop and execute annual marketing plan that includes market profiling, promotional planning, media planning, database marketing, and annual budget development. Interface with other management in planning and executing activities and programs to assure casino and departmental objectives are being met and for achieving revenue and income objectives. Oversee and ensure consistency in brand standards and casino image.
Program Execution and Enhancement: Analyze and develop programs for the use of existing marketing information and processes; evaluate and recommend potential uses of new processes to enhance marketing program results. Offer recommendations that introduce new opportunities for revenue generation and cost reduction. Evaluate the performance of casino and hotel database marketing initiatives to ensure re-investment rates are maintained and achieve acceptable profit margins. Assist in special analysis projects as required. Introduce customer-specific initiatives to enhance guest relations and loyalty. Incorporate marketing staff presence at conventions, trade associations, and applicable seminars to promote the property’s identity and brand image.
Digital and Social Media Marketing Expertise: Develop and implement digital and social media marketing strategies, utilizing advanced knowledge of marketing concepts such as the marketing funnel, customer journey mapping, and pain/touch points. Employ awareness and consideration tactics to drive acquisition and retention, and engage in meaningful conversations with the audience. Analyze and adapt strategies based on data-driven insights to maintain relevance in a rapidly evolving digital landscape.
Database Marketing: Use common marketing analytics platforms (e.g., Aristocrat Gaming, nVision, Loyalty, Agilysis, Infogenesis, Sequel, or others) to incorporate data-driven insights into strategic planning and decision-making, ensuring adaptability and responsiveness to changing market dynamics.
Branding and Local Presence: Understand the importance of a strong company image in the local market. Conduct activities that consider both local impacts and new customer acquisition. Develop and maintain a strong understanding of the local area, including customs, local attractions & offerings, and potential partnership opportunities.
Leadership and Team Management: Exhibit strong leadership skills with the ability to motivate and guide the marketing team towards achieving shared goals and missions. Foster a collaborative and inspiring work environment that encourages innovation, accountability, and a unified approach to marketing objectives.
Marketing Campaign Acumen: Create direct marketing campaigns and monitor/modify as necessary to ensure the achievement of maximum profitability. Ensure marketing programs effectively reflect data-base segmentation as appropriate. Address current and future products based on knowledge of market trends.
Data Analysis: Oversee and manage player development function through effective use of player’s club and utilize data analysis tools to project promotional or program performance and analyze actual performance. Regularly review player club activities, entertainment/special events, and overall marketing operations to evaluate and improve staffing levels, working conditions, and other matters that influence the quality of guest services and profitability.
Performance Management: Regularly monitor and analyze departmental performance to ensure the proper planning for short- and long-term strategies; identify performance gaps, appropriate training interventions, and other variables required to facilitate and improve on-going business performance and financial return. Assess operational strengths and weaknesses in order to effectively implement changes to improve operations and resource allocation. Prepare financial schedules exhibiting department performance for management as required.
Regulation Knowledge and Application: Maintain knowledge of all aspects of gaming activity and regulatory requirements, and of latest gaming regulations, and work with regulatory authorities and internal control staff to assure operational practice compliance. Develop proper security measures to ensure the integrity of the operation and customer database information.
Point-of-Contact: Serve as point-of-contact and UMCH representative for marketing agency of record and other marketing third-party vendors. Maintain relationships and use industry knowledge to weld such tools effectively and efficiently, ensuring a strong ROI.
Teamwork and Collaboration: Participate as a member of the GM Management team in order to offer an overall property management perspective as related to greater property issues and strategies and to insure management can make informed decisions based on all relevant dimensions of the organization.

Supervisory Responsibilities

The Director - Marketing & Sales leads the marketing team, including 3-6 direct reports, and manages both the Marketing Department and the Players Club.
This role involves building a cohesive team, providing training, mentorship, and disciplinary guidance, and ensuring effective communication within the department.
The Director coordinates daily operations, sets staff work plans, and evaluates marketing strategies for efficiency and effectiveness.
Responsibilities include delegating tasks, maintaining staff morale, and ensuring a high level of performance.
The Director also handles staffing decisions, from hiring to addressing employee concerns, ensuring fair and equitable treatment of all team members.

Qualifications

General

Must be at least 21 years old to obtain a UMUGC Key License (required).
Must be able to pass the UMUGC and CG background investigations (no financial crimes or other felonies).

Experience

8+ years of progressive marketing experience required.
Previous Leadership experience in a Managerial or higher role is required.
Casino/Gaming experience preferred.
Recent tribal gaming experience preferred.

About Ute Mountain Casino Hotel

Ute Mountain Casino Hotel (UMCH) is a tribal casino located in Towaoc, Colorado, just a 20 minute drive from Mesa Verde National Park. The property currently has 650 slots, 7 tables, 90 hotel rooms, 80 R.V. spaces, 2 travel centers, and a team-member population of 397.

Qualifications

Must be at least 21 years old to obtain a UMUGC Key License (required)
Must be able to pass the UMUGC and CG background investigations (no financial crimes or other felonies)
8+ years of progressive marketing experience required
Previous Leadership experience in a Managerial or higher role is required

Responsibilities

The Director - Marketing & Sales is responsible for orchestrating a broad range of marketing activities
This role involves strategic planning, transformational leadership, preparation and execution, development of traditional and digital marketing strategies, and the tactical employment of gaming industry knowledge
The Director ensures alignment of marketing efforts with the casino’s goals, oversees data analysis, frequently engages in marketing campaign management and adaptation, and employs strong leadership principles to ensure team alignment
A key focus is on leveraging analytics tools, fostering team dynamics, and collaborating with other departments to drive the organization’s marketing objectives and profitability
The objective for the Director - Marketing & Sales is to lead and innovate in all marketing endeavors
This involves crafting and implementing a comprehensive marketing plan, managing direct marketing campaigns, analyzing data for informed decision-making, and ensuring compliance with industry regulations
The role demands a balance of creative thinking, analytical skills, and leadership prowess to enhance the casino’s brand and market presence while optimizing financial returns and strengthening customer relationships
Strategic Planning: Develop and execute annual marketing plan that includes market profiling, promotional planning, media planning, database marketing, and annual budget development
Interface with other management in planning and executing activities and programs to assure casino and departmental objectives are being met and for achieving revenue and income objectives
Oversee and ensure consistency in brand standards and casino image
Program Execution and Enhancement: Analyze and develop programs for the use of existing marketing information and processes; evaluate and recommend potential uses of new processes to enhance marketing program results
Offer recommendations that introduce new opportunities for revenue generation and cost reduction
Evaluate the performance of casino and hotel database marketing initiatives to ensure re-investment rates are maintained and achieve acceptable profit margins
Assist in special analysis projects as required
Introduce customer-specific initiatives to enhance guest relations and loyalty
Incorporate marketing staff presence at conventions, trade associations, and applicable seminars to promote the property’s identity and brand image
Digital and Social Media Marketing Expertise: Develop and implement digital and social media marketing strategies, utilizing advanced knowledge of marketing concepts such as the marketing funnel, customer journey mapping, and pain/touch points
Employ awareness and consideration tactics to drive acquisition and retention, and engage in meaningful conversations with the audience
Analyze and adapt strategies based on data-driven insights to maintain relevance in a rapidly evolving digital landscape
Database Marketing: Use common marketing analytics platforms (e.g., Aristocrat Gaming, nVision, Loyalty, Agilysis, Infogenesis, Sequel, or others) to incorporate data-driven insights into strategic planning and decision-making, ensuring adaptability and responsiveness to changing market dynamics
Branding and Local Presence: Understand the importance of a strong company image in the local market
Conduct activities that consider both local impacts and new customer acquisition
Develop and maintain a strong understanding of the local area, including customs, local attractions & offerings, and potential partnership opportunities
Leadership and Team Management: Exhibit strong leadership skills with the ability to motivate and guide the marketing team towards achieving shared goals and missions
Foster a collaborative and inspiring work environment that encourages innovation, accountability, and a unified approach to marketing objectives
Marketing Campaign Acumen: Create direct marketing campaigns and monitor/modify as necessary to ensure the achievement of maximum profitability
Ensure marketing programs effectively reflect data-base segmentation as appropriate
Address current and future products based on knowledge of market trends
Data Analysis: Oversee and manage player development function through effective use of player’s club and utilize data analysis tools to project promotional or program performance and analyze actual performance
Regularly review player club activities, entertainment/special events, and overall marketing operations to evaluate and improve staffing levels, working conditions, and other matters that influence the quality of guest services and profitability
Performance Management: Regularly monitor and analyze departmental performance to ensure the proper planning for short- and long-term strategies; identify performance gaps, appropriate training interventions, and other variables required to facilitate and improve on-going business performance and financial return
Assess operational strengths and weaknesses in order to effectively implement changes to improve operations and resource allocation
Prepare financial schedules exhibiting department performance for management as required
Regulation Knowledge and Application: Maintain knowledge of all aspects of gaming activity and regulatory requirements, and of latest gaming regulations, and work with regulatory authorities and internal control staff to assure operational practice compliance
Develop proper security measures to ensure the integrity of the operation and customer database information
Point-of-Contact: Serve as point-of-contact and UMCH representative for marketing agency of record and other marketing third-party vendors
Maintain relationships and use industry knowledge to weld such tools effectively and efficiently, ensuring a strong ROI
Teamwork and Collaboration: Participate as a member of the GM Management team in order to offer an overall property management perspective as related to greater property issues and strategies and to insure management can make informed decisions based on all relevant dimensions of the organization
The Director - Marketing & Sales leads the marketing team, including 3-6 direct reports, and manages both the Marketing Department and the Players Club
This role involves building a cohesive team, providing training, mentorship, and disciplinary guidance, and ensuring effective communication within the department
The Director coordinates daily operations, sets staff work plans, and evaluates marketing strategies for efficiency and effectiveness
Responsibilities include delegating tasks, maintaining staff morale, and ensuring a high level of performance
The Director also handles staffing decisions, from hiring to addressing employee concerns, ensuring fair and equitable treatment of all team members

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Director - Marketing and Sales