JOB SUMMARY

New Mexico Tech seeks a dynamic, strategic, and detail-oriented Associate Director of Marketing and Communications to oversee the daily operations of the Office of Marketing and Communications. Reporting to the Director of Marketing and Communications, the Associate Director will supervise a talented team and manage the creation, review, and dissemination of content across multiple platforms to promote the university’s mission, programs, and accomplishments. The ideal candidate is a collaborative leader, a skilled storyteller, and an adept media strategist with a deep understanding of digital and print communications.

JOB FUNCTIONS

1. Operational Management and Supervision

Oversee day-to-day operations of the Marketing and Communications

department.

Supervise staff, assign responsibilities, and conduct weekly team meetings to

provide updates, coordinate tasks, brainstorm, and problem-solve.

Serve as the departmental decision-maker in coordination with the Director.

2. Content Development and Communications Strategy

Develop and execute high-quality written content across various channels

including press releases, website copy, social media posts, emails, brochures,

flyers, newsletters, and other promotional materials.

Proofread and fact-check communications to ensure accuracy and consistency.
Support senior administrators with the creation and refinement of presentations

and speeches.

Strategize public relations and crisis communications in collaboration with the

Director.

3. Media Relations

Build and maintain relationships with local, state, regional, and national media

outlets.

Monitor media coverage and placements, and leverage media contacts to expand

visibility of the institution.

4. Digital and Graphic Oversight

Direct and support graphic and web design projects.
Oversee the development and maintenance of the university’s web presence and

branding.

5. Strategic Planning and Collaboration

Collaborate with campus stakeholders to align messaging with institutional

priorities.

Provide regular updates to the Director and contribute to the long-term strategic

communications plan.

6. Other Duties

Perform additional duties and special projects as assigned.

REQUIRED QUALIFICATIONS

Bachelor’s degree in marketing, communications, public relations, journalism, or a

related field; or a degree in another field with equivalent and progressively responsible

work experience. Substantial experience in communications, including digital and print platforms. Proven ability in graphic design and website content management.

Strong strategic planning, organizational, and project management skills. Demonstrated leadership and staff supervision experience in a fast-paced, collaborative setting.

Exceptional verbal and written communication skills with the ability to tailor messaging

to diverse audiences. High ethical standards in managing communications for internal and external stakeholders.

DESIRED QUALIFICATIONS

Master’s degree in a related field. Experience working in higher education or a complex institutional environment. Familiarity with Adobe Creative Suite, WordPress, or similar tools.

Qualifications

Strategic Planning and Collaboration
Bachelor’s degree in marketing, communications, public relations, journalism, or a
related field; or a degree in another field with equivalent and progressively responsible
Substantial experience in communications, including digital and print platforms
Proven ability in graphic design and website content management
Strong strategic planning, organizational, and project management skills
Demonstrated leadership and staff supervision experience in a fast-paced, collaborative setting
Exceptional verbal and written communication skills with the ability to tailor messaging
High ethical standards in managing communications for internal and external stakeholders
Master’s degree in a related field
Experience working in higher education or a complex institutional environment
Familiarity with Adobe Creative Suite, WordPress, or similar tools

Responsibilities

New Mexico Tech seeks a dynamic, strategic, and detail-oriented Associate Director of Marketing and Communications to oversee the daily operations of the Office of Marketing and Communications
Reporting to the Director of Marketing and Communications, the Associate Director will supervise a talented team and manage the creation, review, and dissemination of content across multiple platforms to promote the university’s mission, programs, and accomplishments
The ideal candidate is a collaborative leader, a skilled storyteller, and an adept media strategist with a deep understanding of digital and print communications
Operational Management and Supervision
Oversee day-to-day operations of the Marketing and Communications
Supervise staff, assign responsibilities, and conduct weekly team meetings to
provide updates, coordinate tasks, brainstorm, and problem-solve
Serve as the departmental decision-maker in coordination with the Director
Content Development and Communications Strategy
Develop and execute high-quality written content across various channels
including press releases, website copy, social media posts, emails, brochures,
flyers, newsletters, and other promotional materials
Proofread and fact-check communications to ensure accuracy and consistency
Support senior administrators with the creation and refinement of presentations
and speeches
Strategize public relations and crisis communications in collaboration with the
Media Relations
Build and maintain relationships with local, state, regional, and national media
Monitor media coverage and placements, and leverage media contacts to expand
visibility of the institution
Digital and Graphic Oversight
Direct and support graphic and web design projects
Oversee the development and maintenance of the university’s web presence and
Collaborate with campus stakeholders to align messaging with institutional
Provide regular updates to the Director and contribute to the long-term strategic
communications plan
Perform additional duties and special projects as assigned

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Associate Director of Marketing and Communications