Description

Central Garden & Pet is hiring an eCommerce Marketing Manager! This role is embedded within the Equine Business Unit and will focus on managing advertising activity across key retailers (Amazon, Chewy, Tractor Supply, Walmart, etc.). This position will report to the Sr. Director of eCommerce Business Development and will be a hybrid position located within our Phoenix, AZ office. Our hybrid schedule incudes Tuesday-Thursday on-site with remote work on Mondays and Fridays.

This position will manage paid search and display activity on Amazon and other retail media platforms, coordinating between agency partners, national brand strategy, and the Omni-Channel and Amazon sales team. It will also play a strong role integrating consumer advertising insights back into our brand plans. The ideal candidate will have prior experience with Amazon Advertising, Walmart Connect, digital marketing/media, strong project management skills and can quickly interpret data into actionable insights. In addition, this candidate will foster a culture of collaboration with cross functional teams.

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 6,400 employees across North America and Europe. Visit www.central.com to learn more.

KEY RESPONSIBILITIES

Development and execution of advertising plans to meet or exceed the eCommerce team’s sales targets. Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies.
Manage and maintain paid search/display budgets, aligning spend plans with sales volume.
Maximize return on investment of promotional and advertising activities across all key retail accounts. Including, but not limited to pay per click, search engine marketing and display advertising, leveraging creativity and analytics.
Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
Conduct ad-hoc analysis of Point-of-Sale (POS), advertising and other internal data to develop recommendations with specific action plans on how to improve volume and share growth. Key examples of analysis include promotional activity, shift in consumer behavior, etc.
Regularly research and leverage SEO, both within retail media and search platforms, becoming a digital category and competitive expert
Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams. Proactively assess and execute opportunities to improve data usage.
Build and maintain relationships with cross-functional partners such as brand marketing, digital marketing, sales, and finance.
Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.

QUALIFICATIONS

Expert Excel skills
Demonstrated experience in the use of syndicated eCommerce data (Nielsen or Amazon)
Strong quantitative ability and comfort with providing data driven guidance and recommendations
Communication and storytelling skills: must be able to covey a compelling argument using data and analytics
Ability to work cross-functionally and transversely across the organization with minimal supervision or oversight
Demonstrated ability to thrive in a fast paced, rapidly changing environment
Commitment to deadlines, accuracy and professionalism
Minimal business travel required; between 5-10%

MINIMUM EXPERIENCE & EDUCATION

Bachelor’s degree required in a business discipline
3+ years of relevant eCommerce/Digital Advertising Experience
5+ years of Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match and annual employer discretionary contribution
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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Qualifications

The ideal candidate will have prior experience with Amazon Advertising, Walmart Connect, digital marketing/media, strong project management skills and can quickly interpret data into actionable insights
Expert Excel skills
Demonstrated experience in the use of syndicated eCommerce data (Nielsen or Amazon)
Strong quantitative ability and comfort with providing data driven guidance and recommendations
Communication and storytelling skills: must be able to covey a compelling argument using data and analytics
Ability to work cross-functionally and transversely across the organization with minimal supervision or oversight
Demonstrated ability to thrive in a fast paced, rapidly changing environment
Commitment to deadlines, accuracy and professionalism
Minimal business travel required; between 5-10%
MINIMUM EXPERIENCE & EDUCATION
Bachelor’s degree required in a business discipline
3+ years of relevant eCommerce/Digital Advertising Experience

Benefits

Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match and annual employer discretionary contribution
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave

Responsibilities

This role is embedded within the Equine Business Unit and will focus on managing advertising activity across key retailers (Amazon, Chewy, Tractor Supply, Walmart, etc.). This position will report to the Sr
This position will manage paid search and display activity on Amazon and other retail media platforms, coordinating between agency partners, national brand strategy, and the Omni-Channel and Amazon sales team
It will also play a strong role integrating consumer advertising insights back into our brand plans
Development and execution of advertising plans to meet or exceed the eCommerce team’s sales targets
Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies
Manage and maintain paid search/display budgets, aligning spend plans with sales volume
Maximize return on investment of promotional and advertising activities across all key retail accounts
Including, but not limited to pay per click, search engine marketing and display advertising, leveraging creativity and analytics
Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results
Conduct ad-hoc analysis of Point-of-Sale (POS), advertising and other internal data to develop recommendations with specific action plans on how to improve volume and share growth
Key examples of analysis include promotional activity, shift in consumer behavior, etc
Regularly research and leverage SEO, both within retail media and search platforms, becoming a digital category and competitive expert
Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams
Proactively assess and execute opportunities to improve data usage
Build and maintain relationships with cross-functional partners such as brand marketing, digital marketing, sales, and finance
Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives

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