Objective

As a Marketing Communications Manager, you will play a vital role in advancing our digital marketing strategy and enhancing our online presence. You will be responsible for creating and implementing innovative digital marketing tactics to increase website traffic, improve brand awareness, and generate qualified leads. This role also includes managing a direct report and plays a key role in supporting M&A. The ideal candidate is a strategic thinker, a creative problem-solver, and a results-driven leader who can devise and execute inventive marketing strategies to elevate brand awareness, foster customer engagement, and drive business growth. This individual supports all Heffernan Group (HG) entities.

Responsibilities include

Develop and implement digital marketing strategies to drive website traffic, increase brand awareness, and generate qualified leads.
Manage and optimize websites for all HG entities, ensuring they are up-to-date, user-friendly, and SEO optimized.
Define target audiences and segment markets to tailor strategies and campaigns effectively.
Management of website and campaign performance using analytics tools to gain insights and identify areas for improvement.
Paid traffic management - Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
Analytics and data management on the effectiveness of digital marketing initiatives, providing recommendations for continuous improvement.
Conduct market research to identify trends, competitor activities, and opportunities for differentiation.
Collaborate with internal teams, including sales, design, and IT, to create and optimize landing pages, forms, and online customer journeys.
Stay up to date with industry trends and best practices to identify new digital marketing opportunities and technologies.
Communicate marketing strategies, initiatives, and results to internal stakeholders and senior management.
Collaborate with external partners, agencies, and vendors to enhance marketing efforts when necessary.
Supports mergers and acquisitions (M&A) with integrated marketing efforts, ensuring a smooth brand transition and communication strategy for acquired entities.
Other duties as required to support management, public relations, and the corporate communications team.

Requirements

Education - High School Diploma or equivalent required.
A minimum of seven (7) years of proven experience in digital marketing, preferably in the insurance or financial services industry.
Excellent leadership and team management skills, with the ability to motivate and guide a diverse team.
Solid understanding of web analytics, SEO, and digital marketing tools and platforms.
Experience managing and updating websites using content management systems (CMS).
Proficiency in digital marketing channels, including social media, email marketing, and search engine marketing (SEM).
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent project management skills with the ability to prioritize and meet deadlines.
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Exceptional communication, presentation, and interpersonal skills.
Analytical mindset, with the ability to derive insights from data and make data-driven decisions.
Must be able to work with a wide variety of individuals.
Must be able to fully integrate into a team setting, yet also able to work independently.
Professional demeanor and behavior are required, as referenced in Heffernan core values (Habits).

Compensation

The base salary range for this position is $110,000 to $130,000. The offer will depend on the geographic region, job-related knowledge, skills, and experience, among other factors. This role will be eligible to participate in a discretionary annual incentive program. Heffernan offers a comprehensive benefits package; more details on which can be found at https://www.heffins.com/about-us/careers.

Heffernan Habits (Expectations)

These are practices that represent our unique culture.

Answer The Phone (And Email): Communication is the foundation of success in life, work, and relationships. It begins with being present and responsive to both clients and colleagues. Listen to what is said and notice what goes unsaid.
Have Fun: Fun is something we don’t shy away from, and participation brings us together on many different levels. Take the time to know your colleagues and let barriers fall away. If we are happy and enjoy time together, we will do a better job for our clients and for one another!
Be Respectful: Lend a hand, be kind, and smooth the path. Respect is the cornerstone of developing and maintaining strong relationships. Lead with humility, take ownership of your actions, and ease the way for others. We are in this together as a team, as a family, and as trusted advisors to many.
Do Good: This is our core. We strive to do good for our clients, our community, and our planet.
Celebrate & Value Our Differences: “Because You’re Different”. It is our differences, when valued and amplified, that allow us to innovate, to learn, to connect, and to stand apart from the rest.

Working Conditions

The work environment may be indoors, sitting at a desk or standing for extended periods of time.
Daily use of computers, keyboard, mouse, headset, printers, and other commonly used office equipment.
This position may require flexibility to work hours outside of a regular schedule.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

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Marketing Communications Manager