The right candidate will be able to multitask across diverse environments, communicate with key stakeholders and internal team members, and be dynamic enough to learn about new technologies and processes

Responsibilities:Establish a clear understanding of the community’s organic search objectives and expectations; this involves collaborating with cross-functional team members and agency partners to ensure that channel strategies align with business goals

Implement in-depth SEO analysis of community websites, including sitemap recommendations (structure, page names, redirects, etc.), topical authority content analysis, and domain analysis/recommendations.Work with the Web Development Team to inform on-site optimization, checking and improving internal link structure and fixing potential indexation issues

Assist with strategic development for SEO campaigns during acquisition, starting from kick-off and extending through post-launch and analysis stages

Oversee Google Search Console and Google Analytics setup by agency partners

Communicate progress, roadblocks, and opportunities to leadership

Develop and Implement SEO Strategies: Create and execute comprehensive SEO plans to improve organic search rankings and drive cost-effective traffic

Conduct Keyword Research: Identify high-value, low-competition keywords to enhance website visibility and reduce reliance on paid search

Optimize On-Page and Off-Page SEO: Ensure website content, meta tags, and backlinks are optimized for search engines to improve organic rankings

Perform Technical SEO Audits: Regularly audit the website for technical issues and implement fixes to enhance search engine crawlability and indexing

Analyze SEO Performance: Use analytics tools to monitor SEO performance, identify trends, and adjust strategies to maximize ROI

Create High-Quality Content: Work with Digital Content Team to develop and optimize content that aligns with SEO best practices and attracts organic traffic

Stay Updated on SEO Trends: Keep abreast of the latest SEO trends, algorithm updates, and best practices to maintain a competitive edge

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Discovery Senior Living is hiring: SEO Specialist in Bonita Springs