Job Description

We are seeking a Senior Growth Marketing Strategist to accelerate our digital performance across paid media, affiliate marketing, SEO, CRO, and eCommerce. This role requires a senior strategic leader who can own DTC acquisition strategy, lead agency and internal team execution, manage digital budget pacing, and guide testing roadmap for digital campaigns.

Growth & Performance Marketing Strategy

Own DTC acquisition strategy across paid search, paid social, affiliate marketing, SEO, and CRO.
Lead agency and internal team execution across performance channels, ensuring KPIs (CPL, ROAS, lead volume, CVR) are achieved.
Manage digital budget pacing and channel allocations to drive efficiency and growth.
Guide testing roadmap for digital campaigns and landing pages; promote a data-informed growth culture.

Affiliate & eCommerce Expansion

Build and scale affiliate programs from the ground up, in partnership with the internal team and external agency.
Launch and optimize eCommerce strategies to expand self-service acquisition.
Establish benchmarks and performance targets for emerging channels.

Analytics, Insights, & Channel Optimization

Use insights from internal teams, platforms, and the Marketing Analyst to refine targeting, messaging, and conversion paths.
Leverage lead scoring outputs to prioritize high-value audiences, tailor messaging strategies, and improve downstream conversion rates.
Provide strategic input on lead scoring model development to ensure alignment with acquisition goals.
Monitor KPIs weekly/monthly and translate insights into clear next steps for internal and agency teams.
Drive continuous optimization in media efficiency, channel mix, and creative performance.

Team Leadership & Collaboration

Manage and mentor the Growth team, supporting day-to-day campaign execution.
Partner closely with the Brand, MarTech, Analytics, and Customer Marketing teams to ensure growth efforts are integrated across the funnel.
Align growth strategy with company-level sales, retention, and operational goals.
Serve as a key thought partner to the SVP of DTC and VP of Marketing in channel strategy, vendor performance, and growth innovation.

Required Skills & Qualifications

To succeed in this role, you will need

7–10 years of experience in growth, performance, or digital marketing roles with budget and channel ownership.
Expertise in paid media (search/social), affiliate marketing platforms (e.g., Impact), SEO fundamentals, and CRO.
Experience launching and/or scaling eCommerce or lead generation strategies in a subscription-based or RMR business.
Familiarity with marketing attribution platforms, lead scoring, and marketing automation (e.g., Salesforce, GA4, Iterable).
Strong analytical skills with a track record of optimizing paid programs based on data-driven insights.
Proven leadership and vendor management experience; able to manage agency relationships and internal teams.
Highly collaborative and action-oriented with strong communication and prioritization abilities.

Benefits

We offer a comprehensive benefits program that includes medical, dental, vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, and Employee Referral Program.

About Us

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications

7–10 years of experience in growth, performance, or digital marketing roles with budget and channel ownership
Expertise in paid media (search/social), affiliate marketing platforms (e.g., Impact), SEO fundamentals, and CRO
Experience launching and/or scaling eCommerce or lead generation strategies in a subscription-based or RMR business
Familiarity with marketing attribution platforms, lead scoring, and marketing automation (e.g., Salesforce, GA4, Iterable)
Strong analytical skills with a track record of optimizing paid programs based on data-driven insights
Proven leadership and vendor management experience; able to manage agency relationships and internal teams
Highly collaborative and action-oriented with strong communication and prioritization abilities

Benefits

We offer a comprehensive benefits program that includes medical, dental, vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, and Employee Referral Program

Responsibilities

This role requires a senior strategic leader who can own DTC acquisition strategy, lead agency and internal team execution, manage digital budget pacing, and guide testing roadmap for digital campaigns
Growth & Performance Marketing Strategy
Own DTC acquisition strategy across paid search, paid social, affiliate marketing, SEO, and CRO
Lead agency and internal team execution across performance channels, ensuring KPIs (CPL, ROAS, lead volume, CVR) are achieved
Manage digital budget pacing and channel allocations to drive efficiency and growth
Guide testing roadmap for digital campaigns and landing pages; promote a data-informed growth culture
Build and scale affiliate programs from the ground up, in partnership with the internal team and external agency
Launch and optimize eCommerce strategies to expand self-service acquisition
Establish benchmarks and performance targets for emerging channels
Analytics, Insights, & Channel Optimization
Use insights from internal teams, platforms, and the Marketing Analyst to refine targeting, messaging, and conversion paths
Leverage lead scoring outputs to prioritize high-value audiences, tailor messaging strategies, and improve downstream conversion rates
Provide strategic input on lead scoring model development to ensure alignment with acquisition goals
Monitor KPIs weekly/monthly and translate insights into clear next steps for internal and agency teams
Drive continuous optimization in media efficiency, channel mix, and creative performance
Team Leadership & Collaboration
Manage and mentor the Growth team, supporting day-to-day campaign execution
Partner closely with the Brand, MarTech, Analytics, and Customer Marketing teams to ensure growth efforts are integrated across the funnel
Align growth strategy with company-level sales, retention, and operational goals
Serve as a key thought partner to the SVP of DTC and VP of Marketing in channel strategy, vendor performance, and growth innovation

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Senior Growth Marketing Strategist