U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and 360 Reviews.

We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future

We’re an innovative digital media company with an expanding portfolio of B2B and B2C newsletter products in healthcare, education and consumer segments. Our mission is to inform and engage millions of readers through high-value content and smart, data-driven insights. As we accelerate our growth, we’re seeking a visionary email newsletter marketing lead to take our subscriber acquisition and engagement to the next level.

The Senior Newsletter Marketing Specialist will be responsible for growing and helping to monetize our newsletter portfolio. This includes driving subscriber acquisition and retention, optimizing email marketing performance, and collaborating with content and sales teams to increase newsletter revenue.

Are you up to the challenge?

Drive audience growth & retention
Develop and execute strategies to grow newsletter subscriber lists (organic and paid).
Manage referral, lead magnet, and partnership campaigns to drive subscriber acquisition.
Maintain and segment subscriber lists to support targeting and personalization.
Analyze churn and develop strategies to improve engagement and reduce unsubscribe rates.
Support revenue generation
Collaborate with sales to create marketing materials that communicate the value proposition and audience of our newsletters.
Partner with sales to develop advertising and sponsorship packages.
Optimize newsletter placements for ads, affiliate links, and other monetization streams.
A/B test subject lines, layouts, and calls-to-action to increase click-through and conversion rates.
Develop, test and optimize our emails
Own end-to-end email marketing execution: segmentation, scheduling, deliverability, and compliance.
Monitor campaign metrics (CTR, open rates, conversions) and provide regular reporting and insights.
Ensure all newsletters are aligned with brand voice, goals, and compliance standards.
Tailor our email newsletter product functionality and marketing to target customers.
Collaborate cross-functionally
Work with editorial teams to align content and marketing strategies.
Collaborate with designers and developers on newsletter templates and UX.
Innovate and experiment with new tools, technologies, and tactics to keep us at the forefront of email marketing best practices

Requirements

You should definitely have

5 - 8 years experience in digital/email marketing, preferably in a media or content-driven company.
Proven success growing and monetizing email newsletters.
Strong grasp of email marketing tools (e.g., Mailchimp, Campaign Monitor, HubSpot, ConvertKit, Sailthru).
Familiarity with ESP analytics, A/B testing, deliverability, and list segmentation.
Experience with affiliate marketing, sponsorship, or digital ad sales is a plus.
Excellent communication, collaboration, and project management skills.
Data-driven mindset with proficiency in Google Analytics and marketing KPIs.

It would be nice if you had

Experience launching a newsletter product from scratch.
Knowledge of CAN-SPAM and email marketing compliance.
Familiarity with Substack, Beehiiv, or similar newsletter platforms.

What it’s like to work with us

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

Entrepreneurial, mission-driven culture with core values of quality and integrity
Focus on fostering personal and professional growth
Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

Other Job Info

These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
Preference for New York and Washington, DC based applicants to work a hybrid schedule in those office locations.
The anticipated compensation for this position is $100,000 to $120,000. The actual compensation offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.

Qualifications

5 - 8 years experience in digital/email marketing, preferably in a media or content-driven company
Proven success growing and monetizing email newsletters
Strong grasp of email marketing tools (e.g., Mailchimp, Campaign Monitor, HubSpot, ConvertKit, Sailthru)
Familiarity with ESP analytics, A/B testing, deliverability, and list segmentation
Excellent communication, collaboration, and project management skills
Data-driven mindset with proficiency in Google Analytics and marketing KPIs
Experience launching a newsletter product from scratch
Knowledge of CAN-SPAM and email marketing compliance
Familiarity with Substack, Beehiiv, or similar newsletter platforms

Benefits

Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
The anticipated compensation for this position is $100,000 to $120,000
The actual compensation offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job

Responsibilities

The Senior Newsletter Marketing Specialist will be responsible for growing and helping to monetize our newsletter portfolio
This includes driving subscriber acquisition and retention, optimizing email marketing performance, and collaborating with content and sales teams to increase newsletter revenue
Drive audience growth & retention
Develop and execute strategies to grow newsletter subscriber lists (organic and paid)
Manage referral, lead magnet, and partnership campaigns to drive subscriber acquisition
Maintain and segment subscriber lists to support targeting and personalization
Analyze churn and develop strategies to improve engagement and reduce unsubscribe rates
Support revenue generation
Collaborate with sales to create marketing materials that communicate the value proposition and audience of our newsletters
Partner with sales to develop advertising and sponsorship packages
Optimize newsletter placements for ads, affiliate links, and other monetization streams
A/B test subject lines, layouts, and calls-to-action to increase click-through and conversion rates
Develop, test and optimize our emails
Own end-to-end email marketing execution: segmentation, scheduling, deliverability, and compliance
Monitor campaign metrics (CTR, open rates, conversions) and provide regular reporting and insights
Ensure all newsletters are aligned with brand voice, goals, and compliance standards
Tailor our email newsletter product functionality and marketing to target customers
Collaborate cross-functionally
Work with editorial teams to align content and marketing strategies
Collaborate with designers and developers on newsletter templates and UX
Innovate and experiment with new tools, technologies, and tactics to keep us at the forefront of email marketing best practices

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Senior Newsletter Marketing Manager

Senior Newsletter Marketing Manager