Who we are

Since 1996, Farmers Depot, a division within the GVF Group of Companies, has grown into a trusted retail and e-commerce leader in livestock health and equipment, offering over 2,000 competitively priced products with next-day delivery and expert support. With the increasing importance of digital commerce, strategic marketing, and customer-centric innovation in the barn supply, animal health, and performance retail space, this role is critical to unlocking the next stage of growth.

The GVF Group of Companies empowers farmers to produce meat, milk, and eggs profitably and sustainably for the advancement of human lives, nutrition, and health.

Ours is a family business that cares about its employees and its community. We make sure that all our staff get what the best in class team members deserve: benefits, good wages, and respect. Whether through our charitable work, or our dedication to staff, GVF is committed to living out our principles and values.

Why we have this role

We’re seeking a Director, Famers Depot to lead the business strategy, digital transformation, and revenue growth of Farmers Depot and our Cambridge-based retail store, Valley Feeds. In this high-impact leadership role where you will own and execute strategies across e-commerce, pricing, marketing, and retail operations, helping shape the future of agricultural retail in Canada.

You'll report to the President and work closely with the executive team to drive performance, customer engagement, and long-term growth. This is a hands-on role that combines strategic thinking with operational execution, offering the chance to make a direct and lasting impact.

What you’ll do

Strategy & Growth Leadership

Develop and lead the business strategy to accelerate e-commerce growth, improve operational efficiency, and expand market share.
Drive profitability through pricing, product assortment, and innovation across both retail and online channels.
Provide market intelligence to the executive team, identifying new opportunities and guiding long-term planning.
Manage P&L, forecasting, and budgeting to ensure sustainable revenue growth.

Revenue & Pricing Optimization

Implement dynamic pricing strategies to maximize margin and competitiveness.
Identify new revenue opportunities through bundling, segmentation, and upsell strategies.
Collaborate with product and procurement teams to enhance sourcing and margin performance.

Digital & E-Commerce Leadership

Lead the evolution of FarmersDepot.ca to improve user experience, search optimization, and conversion rates.
Partner with IT and marketing to deliver a seamless, personalized digital customer experience.
Use data and analytics to refine the customer journey and drive repeat engagement.

Marketing & Customer Growth

Partner with Marketing to deliver data-driven campaigns, product launches, and seasonal promotions.
Ensure a consistent, compelling brand voice across all customer touchpoints — online, in-store, and through partner networks.
Strengthen strategic partnerships with veterinarians and industry stakeholders to unlock new growth channels.

Team Leadership & Retail Excellence

Lead and mentor a high-performing team across Category Management, Direct Marketing, Operations, Customer Service, and Retail Management.
Champion a professional, customer-first retail experience at Farmers Depot and Valley Feeds.
Build a strong, values-driven team culture with clear development pathways and succession plans.

Operational Execution

Ensure operational excellence through smart systems, fulfillment processes, and technology-driven improvements.
Support the distribution of Farmers Depot’s product portfolio across Canada, including exclusive brands like MS Schippers.
Uphold regulatory compliance, particularly in prescription sales and animal health products.

Your background includes

5+ years of leadership experience in e-commerce, retail, or B2B sales — ideally in agriculture, animal health, or pharma sectors.
A proven track record of owning a P&L and delivering results in a fast-paced, customer-centric business.
Strong strategic thinking paired with operational discipline and a data-driven mindset.
Excellent understanding of digital marketing, SEO, pricing models, and customer segmentation.
Experience managing and mentoring cross-functional teams toward aligned business goals.
Bachelor's degree in Business Administration or a related field.
Passion for agriculture and a drive to innovate in the rural retail space.

Why work with us

Canadian Family-Owned and Operated Company
Management Incentive Bonus
Extended health and dental benefits
RRSP matching program
Donation matching program
Professional development opportunities

How we behave

Passion: Serving customers innovatively and well.
Humble Confidence: Confidently choosing to forgo our status, deploy our resources and use of influence for the good of others before ourselves.
Integrity: Consistently honest while honouring commitments with our customers, co-workers and suppliers.
Professional: Committed to excellence in the way we lead, serve and relate.
Caring: With a servant heart, truly caring for customers and co-workers. Find satisfaction in assisting with others’ challenges and joy in witnessing their success.

All interested applicants are asked to apply with a copy of their resume. We thank all applicants for their interest however, only candidates considered for the position will be contacted for an interview.

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Director, Retail & E-Commerce (Farmers Depot Division)