Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.

At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:

intentionally create a sense of community and belonging for our guests, employees and franchise partners
continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
sustain a culture that promotes diversity of thought and experiences
ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
drive change in our company and industry through action and implementation

Summary

The Growth Marketing Manager Loyalty is responsible for driving awareness, acquisition, engagement, and retention within KOA’s loyalty program. This role develops and executes data-driven marketing campaigns that grow program participation and customer lifetime value. Working closely with the AVP, Digital Marketing & Loyalty and the existing Rewards Program Manager, this position focuses on creative marketing and digital growth initiatives while ensuring alignment with KOA’s broader brand and marketing strategy.

Essential Duties and Responsibilities

Loyalty Growth Marketing Responsibilities

Develop and execute multi-channel marketing plans to drive loyalty program enrollment, engagement, and retention.
Partner with the Loyalty Manager to translate program benefits and features into compelling customer-facing campaigns.
Manage promotional calendars, loyalty communications, and digital acquisition funnels to support program growth.
Use data and insights to segment audiences, test campaign variations, and optimize performance across channels.
Collaborate with internal creative, media, and digital teams to ensure cohesive messaging and seamless execution.
Coordinate with paid media, social, and email teams to integrate loyalty messaging across all digital touchpoints.
Identify new opportunities for partnerships, member incentives, and campaigns that enhance perceived value and participation.
Measure and report on KPIs such as member acquisition, activation, engagement, and retention.

Digital Marketing & Data Responsibilities

Partner with the digital team to leverage customer data and analytics to inform targeting and personalization.
Utilize CRM and marketing automation tools to deliver timely, relevant communications to loyalty members and prospects.
Collaborate with analytics and BI teams to evaluate campaign ROI, customer lifetime value, and program performance trends.
Stay current with digital marketing and loyalty industry trends, identifying new tools or tactics to test.

Required Education and Experience

Bachelor's Degree in Business, Marketing, Communications, or related field and 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related work experience or equivalent experience.

Preferred Education and Experience

Experience in a variety of digital services such as web development, paid search, media planning, digital strategy, email marketing, etc., including experience managing a team
Experience in loyalty and membership programs is preferred
Strong quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimizations in current and future campaigns
Strong writing and copy skills to test varying words, phrases, and styles within digital platforms
Works constructively and collaboratively with internal teams and outside agencies who share project responsibilities
Ability to conceptualize big ideas and execute plans across digital platforms

Physical Demands and Working Conditions

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.
Prolonged exposure to computer screen and artificial lighting.
Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.
May be expected to drive a vehicle to KOA locations, other locations as directed, and conferences which requires close and distance vision, sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold.
Frequent in person interaction with KOA employees in various settings, where noise level is typically low to moderate, including office spaces.
Will experience occasional interruptions and shifting priorities.

KOA does not sponsor Visas

KOA currently does NOT hire in the following states:

Alabama Idaho Mississippi Pennsylvania

Alaska Illinois Missouri Rhode Island

Arkansas Iowa Nebraska South Carolina

Delaware Kansas New Hampshire South Dakota

District of Columbia Louisiana North Dakota Vermont

Hawaii Maryland Oklahoma West Virginia

Minnesota Oregon Wisconsin

Benefits Offered

Medical/Vision Insurance
Dental Insurance
Health Savings Account
Flexible Spending Account
Dependent Care Account
Paid Life & AD&D Insurance
Paid Short Term and Long Term Disability
Voluntary Life & AD&D Insurance
Voluntary Critical Illness Insurance
Voluntary Accident Insurance
Voluntary Hospital Indemnity Insurance
Paid Time Off
Paid Parental Leave
Employee Assistance Program
401K Retirement Plan
401K Company Contributions

Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind. All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors, or any other protected status.

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GROWTH MARKETING MANAGER LOYALTY

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